I generally can’t take anything with the adjective “serious” in it, seriously. But that’s the beauty of Starbucks’ new Serious Strawberry Frappuccino Blended Beverage. Strawberry is a fun, summer flavor, but this drink is so good that you should take it seriously.

We know Starbucks has a track-record for creating awesome fruit-flavored summer beverages, but I didn’t see this one coming! I thought at least the tasty mango pineapple flavor from last summer would be back, but I actually saw it as the lead at its Hong Kong and Taipei locations instead.

Either way, I’m not complaining. This new flavor makes more sense as it stays in the theme of R&D refreshing core flavors we already know and love. Although, truth be told the old Strawberries & Crème flavor never appealed to me, but Serious Strawberry’s botanical infusion and puree definitely did.

Speaking of the old flavor, Serious Strawberry means business as it replaces said old flavor completely, unlike the other new flavors. So, it’s particularly surprising that it’s not denoted with “Blended Crème” per Starbucks’ typical non-caffeinated nomenclature.

When picking up my drink, I got a kick out of the barista announcing, “Serious Strawberry for Tiffany!” It sounded so silly that I had my own Bart Simpson Anita Bath tee-hee-hee moment. But, that’s part of the charm – that moment can’t be replicated with a Misto or Matcha Latte.

I noticed it was a little more liquid-y than expected. I enjoyed my beverage indoors, but I could see this melting very quickly in the heat if it were consumed outdoors. It was a fleeting thought as I was immediately distracted by the pretty pink and white resembling the pink marble trend all over Instagram right now. I was also pleased to see real strawberry seeds in the swirls of puree because it sparked hope that it wouldn’t be artificial tasting.

My mind was blown from the first sip. The flavor was like if I stuck my straw in a juicy strawberry; there were some sips that were tangier than others and some sweeter like eating the fruit itself. The nuance was in part from the botanical infusion of apples, licorice root, hibiscus, rose hips, and lemongrass.

But, the botanicals also contributed to what I misread at first as a slightly artificial aftertaste. However, as I continued drinking I knew that it wasn’t at all like an artificial/powdered strawberry milk flavoring. The vanilla whipped cream rounded out this classic combination of berries and dairy.

With all these seriously stellar summer flavor launches, it’s going to be a tough act for Starbucks to follow in the fall.

(Nutrition Facts – Tall 12 fl oz – 260 calories, 11 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 35 milligrams of cholesterol, 150 milligrams of sodium, 36 grams of carbohydrates, 36 grams of sugars, 3 grams of protein and 0 milligrams of caffeine.)

Purchased Price: $4.45
Size: Tall
Rating: 9 out of 10
Pros: Tastes like a drinking a strawberry – some sips are tarngier and some sips are sweeter. Still Instagrammable like pink marble. No caffeine (if you’re looking for a non-caffeinated option).
Cons: A bit more liquid-y than usual (may melt faster in the summer heat). Not seeing the value in the fancy botanical infusion – just created a bit of tastebud confusion as I mistook it for a slight artificial taste at first