REVIEW: Mtn Dew White Label

Gather ‘round, kids: it’s time for a Choose Your Own Adventure story!

You are Mountain Dew Pitch Black, a heroic soda knight whose early 2000s Halloween conquests — and recent 2016 revival — made him the sugary stuff of legends and memories alike.

But although you’re a more mythic Mountain than Olympus, people aren’t as charmed by radioactively purple syrup as they used to be. So if you don’t want to join Heinz EZ Squeeze in Violet Valhalla, you’ll have to grow up.

Which path will you take at this pivotal crossroad?

If you choose the dark path, turn to a different review.

If you choose the light path, turn to the next page and prepare to see a threatening, all-caps THE END that’ll make you glad you kept your thumb on the previous page.

Why? Because while Mountain Dew’s recent Black Label was a deliciously classy Pitch Black who grew up to host dinner parties and own an art house theater, this new White Label tastes like an adult Pitch Black who bitterly yells at the local news with his mouthful of lukewarm Hungry Man dinners.

Enough doom, gloom, and microwaved rib eye for now: let’s start with the positives. Mountain Dew White Label does preserve much of the grape flavor that makes Pitch Black great, without the syrupy discomfort that Pitch Black’s many grams of sugary slugs slime onto the back of your throat. At only 35 grams of sugar and 140 calories per can, this comparatively light Dew won’t leave you shamefully feeling like you drank a Nickelodeon prop.

I say “much of the grape flavor,” because the fruitiness is lighter, too. The white grape juice concentrate lacks the sour, tangy punch of its red sibling, but it replaces it with an unparalleled crispness that’s nearly floral. It’s no chardonnay, but I can see this flavor appealing to a niche audience of Dew snobs.

Unfortunately, that’s the nicest thing I can say about Mtn Dew White Label. Because once the white grape flavor fades, an unwelcome orange backend takes its place. The can claims that White Label is “Dew with Crafted Tropical Citrus,” but the bitter, acrid tang of this orange finish just tastes like the juice of a wrinkly tangerine that was infused with expired SunnyD and the pity tears of a passing pineapple.

In short: this tropical shipwreck’s more LOST than Gilligan’s Island.

Mtn Dew White Label isn’t undrinkable, and it might work for those seeking a super smooth soda that won’t pummel their trachea with the aggressive jabs of a million bubbles, but Black Label just tastes superior in every way. White Label is pretty much Diet Black Label (it contains Sucralose, and you can tell), and since Black Label was already a less carbonated Pitch Black, this new Dew’s one degree of separation too far away to be worth it.

So please, young Pitch Black, if you’re reading this, disregard Master Kenobi and embrace the power of the Dark Side.

(Nutrition Facts – 1 can – 140 calories, 0 grams of fat, 70 milligrams of sodium, 36 grams of carbohydrates, 35 grams of sugar, and 0 grams of protein..)

Purchased Price: $1.69
Size: 16 oz. can
Purchased at: Meijer
Rating: 4 out of 10
Pros: White grape concentrate that’s crisper than Denny’s hash browns. Not feeling like my taste buds went on Double Dare. Liquid opacity that rivals Crystal Pepsi. Pairing this with Doritos for a low-budget wine & cheese night.
Cons: Diet Diet Pitch Black. Cantankerous citrus aftertastes. Pineapple pity parties. Suddenly: sucralose! Never getting to eat purple ketchup again. Throwing so much shade they could’ve called it “Grey Label.”

SPOTTED ON SHELVES (JELLY BEAN EDITION) – 2/28/2017

Here are some new jelly beans found on store shelves by us and your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Brach’s Island Fruit Jelly Beans

Throw these into a candy jar and tell everyone they’re Jelly Belly. I wonder if your co-workers would know they’re not. If you do this, might I suggest a spoon to scoop them out. Because while your co-workers won’t know they’re not Jelly Belly, you won’t know which co-workers don’t wash their hands after going to the restroom. (Spotted by Rachel C at Harmons.)

Now and Later Jellybeans

How about Lemonhead Jelly Beans, Ferrara Candy Company? Oh wait, never mind. They already exist. (Spotted by Rachel C at Macey’s.)

Black Forest Organic Jelly Beans

(Spotted by Rachel C at Target.)

Trolli Sour Brite Gummi Beans

During my research into finding out if these were new, I learned Trolli Sour Brite Gummi Beans were released last spring. But there is something new about them this year — lime was added. (Spotted by Rachel C at Macey’s.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.

SPOTTED ON SHELVES: Peeps Sour Lemon-Lime Twist

There are sweet Peeps and sour Peeps. Maybe savory Peeps are next? Come on, chicken-flavored Peeps in 2018! (Spotted by Rachel C at Harmons.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.

SPOTTED ON SHELVES: DiGiorno Pizza Buns

Update: We reviewed it! Click here to read our review.

These remind me of Market Pantry’s Pizza Spirals. These will also probably be better than Market Pantry’s Pizza Spirals. (Spotted by Kevin D at H-E-B and Adam S at Giant.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.

PODCAST: The Nosh Show #99: Squirt, Squirt, Squirt, Squirt, Squirt

In this episode, Eric, Dubba, and I talk about new summer Oreo cookie flavors, Peeps Filled Delights, Flamin’ Hot Ruffles, Little Caesars Smokehouse Pizza, and much more.

Listen to the episode RIGHT NOW by using the player below:

Links to the products we talk about are available at thenoshshow.com/99/.

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