REVIEW: Hershey’s Cinnamon Toast Crunch Kisses

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Cinnamon Toast Crunch has been having a bit of a moment with a host of new-ish to hot-off-the-presses products and flavors (including Strawberry and, if you were lucky/crazy enough to win a recent sweepstakes, a collaboration with TOTINO’S freaking PIZZA).

Hershey’s Kisses is also an iconic snack brand that has recently been flirting with souped-up special editions (Butterbeer, anyone?) So, it might not be surprising to learn that these two powerhouses have gone ahead and teamed up for Cinnamon Toast Crunch Hershey’s Kisses—and if you’re like me, an aficionado of both overly sweet cereal and white crème candy, this is a total dream come true.

I had a good feeling the moment I found these on proud display at Target. The indulgently enormous Share Pack size promises luxurious abundance, and the appealing design of the bag—a crisp white with friendly swirls of star-studded bright green, purple, orange, and blue to mirror the cereal’s box—is a harbinger of the high quality and attention to detail ahead. Even the wrappers, another riff on that psychedelic color palette, are delightful, suggesting much more whimsy than the classic staid silver of the OG Kiss.

I might be establishing a high bar for the candies to live up to, but when I unwrapped my first one, I wasn’t disappointed at all. They’re beautiful little morsels of white crème run through with rich butterscotch-colored stripes, reminiscent of a lighter-colored Hershey’s Hug. Oh yeah, and they smell fantastic! The cinnamon aroma is strong; more specifically, it really does seem like a Cinnamon Toast Crunch aroma, as there’s a slightly-cloying-but-not-quite-overwhelming, powdered sugar-esque sweet undertone that specifically evokes cereal rather than any old cinnamon-y baked good. Clearly, I was extremely pleased with everything I saw and sniffed, so I barely made it two steps past the self-checkout before sneaking a snacking.

They say don’t meet your heroes, but you know what? This flavor actually lived up to all of my expectations, tasting exactly as delicious as it looks and smells. Food science really is magical—if you asked a wizard to conjure up the perfect blend of Cinnamon Toast Crunch and Hershey’s Kisses, this is exactly what I imagine they’d poof into existence. (Does Hershey’s have actual wizards working for them? Come to think of it, that would explain the Butterbeer Kisses…)

One more neat touch, which the product image on the packaging exaggerates but which you can’t quite see on an actual Kiss until biting into it, is the crunchy bits on the inside. According to the Hershey’s website, they’re graham-flavored, and while I didn’t immediately identify that (they seemed to me more like a fun textural enhancement with the added bonus of slightly cutting the sweetness), it made sense, doubling as both a satisfying explanation for their more subdued taste and an additional nod to the cereal inspiration.

If you’re the type of Cinnamon Toast Crunch fanatic who’ll have a bowl for breakfast, a Creamy Cinnamon Spread sandwich for lunch, and a Cinnadust-seasoned entrée for dinner, Cinnamon Toast Crunch Hershey Kisses would make the perfect dessert… and even if you like CTC just a normal amount, I promise you’ll still love these. (If you somehow don’t, don’t worry; I’d be happy to take them off your hands.)

Purchased Price: $6.52
Size: 9 oz bag (Share Pack)
Purchased at: Target
Rating: 10 out of 10
Nutrition Facts: (7 pieces) 170 calories, 9 grams of fat, 6 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 40 milligrams of sodium, 21 grams of carbohydrates, 0 grams of fiber, 17 grams of sugar, and 2 grams of protein.

REVIEW: Cinnamon Toast Crunch Strawberry Cereal

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It’s Valentine’s Season, and in the junk food world, that means one thing: chocolate and strawberries. Or chocolate or strawberries. Or chocolate-covered strawberries. Okay, so that’s three things, I guess. Or just one, if it’s chocolate-covered strawberries. Either way, Valentine’s Day.

Cinnamon Toast Crunch — no stranger to branching out beyond its square Cinnadust-blasted archetypal form — is ready to celebrate the season of romance with its own lusty offering, Cinnamon Toast Crunch Strawberry. It’s not a weird concept, really, I don’t guess. I mean, people put strawberries on top of French toast all the time. Well, okay, I guess that requires you to overlook that Cinnamon Toast Crunch is cinnamon toast-based and not French toast. But you get the idea. It’s like making cinnamon toast and then topping it with strawberries. Is that a thing? Well, it is now. And in cereal form!

So, does it work? I honestly can’t decide! I mean it. It’s strange, but I’ve had a few bowls and can’t decide how I feel.

The thing is, it’s exactly what it sets out to be — and that’s what I’m so on the fence about: do we actually need strawberry cinnamon toast? The base layer here is very identifiably Cinnamon Toast Crunch, but there’s a slightly tart strawberry punch instead of that sugary, cinnamony finish. But also? It’s not strawberry enough. One thing CTC isn’t shy about, as the basketball fans say, is “going hard in the paint.” Cinnamon Toast Crunch and all of its sugar cookie, gingerbread, and waffle iterations are boldly seasoned, not for the faint of heart.

And so, honestly, it feels like if they wanted to commit to this strawberry thing, they should have really gone heavy with the strawberry seasoning shaker. I’d go one step further and suggest that they would have been just as well served to limit the cinnamon component entirely. Just go Strawberry Toast Crunch. (Hy-Vee does [or did?] a “blueberry squares” cereal that was just that, but, you know, with a crazy-strong blueberry flavoring, and it is [or was?] a solid 9 out of 10. That’s what this could have been.)

I’m not mad about this cereal, but I’m also not in love with it. When Cupid finally shoots it with his arrow, and it goes to Cereal Heaven, I won’t mourn it.

Purchased Price: $4.93
Size: 18.8 oz box (Family Size)
Purchased at: Walmart (Exclusive)
Rating: 6 out of 10
Nutrition Facts: (41 grams) 170 calories, 4 grams of fat, 0 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 12 grams of sugar, and 2 grams of protein.

REVIEW: Cinnamon Toast Crunch Waffle Cereal

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Quite recently, on this web page, I spent a few hundred words bemoaning the Cinnamon Toast Crunch Committee’s efforts at integrating its product into places it maybe didn’t belong. The product of my focused ire in this specific instance was its attempt at crossbreeding its fine cereal product with Old El Paso taco shells. As part of my hard-hitting expose, I also mentioned its failures related to soft-baked cereal bars and peculiarly large “Stuft” marshmallows.

Garbage, all.

The good news about the new Cinnamon Toast Crunch Waffle cereal, though, is that it is, in no uncertain terms, a cereal. And if there’s one thing Cinnamon Toast Crunch shines at, it is being cereal. In fact, at any given moment, it is a Top 3 cereal. Maybe even Number 1. And its offshoots — for not being straight-up, dyed-in-the-wool CTC — are reasonably decent. The little balls they made were okay. The Rolls, various Leche(s), and French Toast riffs are all above average.

So what of this new Cinnamon Toast Crunch Waffle cereal?

The website acts like this is simply alternatively shaped CTC. It states, “Cinnamon Toast Crunch Waffle Cereal pairs epic cinnamon-sugar CINNADUST with crispy cereal pieces shaped like mini waffles. The whole wheat and corn cereal delights taste buds with real cinnamon and a crispy crunch.” But here’s the deal: I absolutely detect waffle flavoring in here as well. There’s a syrup-like undertone at the beginning and back end of each bite, and the whole shebang is covered in a ton of heavenly Cinnadust seasoning. It is, simply put, incredible. It took a lot of willpower to not eat more than one large bowl in my initial serving. It was just that delicious.

If I have one minor quibble — something that keeps this from being a perfect 10 — it’s that structurally, it doesn’t hold up well to milk. And on account of this is a cereal and all, that’s kind of problematic. This stuff gets soggy QUICK. Not inedibly soggy, no, but the crispness is deflated by a solid 65% within 30 seconds of a milk bath. On any lesser cereal, this would be a much bigger deal, but because this stuff was so good, all it did was make me eat it as fast as humanly possible.

I don’t know if General Mills intends on keeping this around as a regular offering or not, so my suggestion is to get several boxes now, and freeze-dry the ones that you… oh, who am I kidding— there’s no saving this stuff for later. Eat and enjoy while you can.

Purchased Price: $4.93
Size: 18.2 oz
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (41 grams) 170 calories, 4.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar (including 10 grams of added sugar), and 2 grams of protein.

REVIEW: Old El Paso Cinnamon Toast Crunch Dessert Taco Shells

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I’m a Cinnamon Toast Crunch guy, through and through. In my pantry right this second, for example, I have Cinnamon Toast Crunch Soft Baked Oatmeal Bars, Cinnamon Toast Crunch Cake Mix, Cinnamon Toast Crunch Icing for said cake mix (or just for finger-dipping, like a garden variety unhinged lunatic), and a double-box of the namesake cereal from Costco.

Now, I can’t attest to the cake mix, as I haven’t had it, but I don’t like the oatmeal bars, the “Loaded” cereal I had a few months ago was pretty bad, and the less said about the Stuffed Puffs Marshmallow Filled bites, the better. Point being, while CTC’s PR people are great at selling their product as a desirable collaborator, the actual execution of the experimentations leaves a lot to be desired.

So the big question, then, regarding the new Old El Paso Stand ‘n Stuff Cinnamon Toast Crunch Dessert Taco Shells, is, will these finally buck the trend?

I’ve enjoyed Old El Paso’s flavored Stand ‘n Stuff shells before — specifically the Bold Nacho Cheese and Zesty Ranch varieties — so I had high hopes. This was further encouraged when I pulled the Cinnamon Toast version out of its packaging. The shell itself was heavily dusted, which was a good sign. This was where the good things ended, sadly.

The box instructs you to heat the shells in the oven or the microwave, further noting that “unheated shells will be chewy.” Because things are generally better coming from the oven, I opted to do that. Here’s the thing — heating these shells in the oven made them incredibly brittle and unforgiving. They cracked into pieces upon the first bite, and the texture was a little like chewing on drywall. Because I was so put off by the texture, I actually tried one unheated, and, what do you know, it was much improved. The cinnamon taste, which was almost completely absent on the heated shells, was mildly more noticeable (still not saying much, I know) on the unheated kind. (I didn’t try the microwave; I was completely over these things by my third shell.)

Basically, these shells are regular Old El Paso taco shells that have been sprayed with cinnamon dust. So, due to the very mild cinnamon taste, it mostly tastes like you’re eating ice cream in a regular crunchy corn taco shell. If you think that sounds good, then, by all means, have the rest of mine.

I filled one with regular vanilla ice cream as a benchmark of sorts and one with Blue Bell’s Cinnamon Twist, a newer ice cream I love. Due to vanilla’s plainness, it tasted as mentioned in the above paragraph — as though I was eating an ice cream taco (and not a Choco Taco, which is an immensely better thing to eat). The shell filled with the Cinnamon Twist ice cream was much better; the strong cinnamon from the ice cream overpowered the shell’s salty corn flavor, rendering it into nothing more than a wall-textured ice cream delivery vehicle.

As much as it pains me to say it, these things were a flop. But fear not, brilliant Cinnamon Toast Crunch PR people! It’s pretty obvious I’ll buy whatever weird crossover you put in front of me. Once, anyway.

Purchased Price: $3.18
Size: 10 shells
Purchased at: Walmart
Rating: 3 out of 10
Nutrition Facts: (2 shells) 160 calories, 9 grams of fat, 3.5 grams of saturated fat, 0 milligrams of cholesterol, 105 milligrams of sodium, 19 grams of carbohydrates, 2 grams of fiber, 3 grams of sugar (including 2 grams of added sugar), and 2 grams of protein.

REVIEW: Cinnamon Toast Crunch, Cocoa Puffs, and Trix Loaded Cereals

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In my last review on this very site, a review for a healthy cereal, I made fun of “the new Trix that is stuffed with frosting.” And while I am still enjoying my box of Cheerios Loaded with Nuts, when I saw the new General Mills Loaded Cereals on the shelf, I laughed and figured “in for a penny, in for a pound.” Wait, no, that’s not it. When in Rome? Whatever doesn’t kill me only makes me stronger? Maybe that one. Because the jaw-rattling sweetness on these new Krave knock-offs is enough to kill me. (Or at least leave me in mild discomfort.)

All three varieties — Trix, Cocoa Puffs, and Cinnamon Toast Crunch — are squared puffs filled with “vanilla creme.” The image on the box promises a creme that will decadently ooze from each piece. In what is probably a quite obvious development, this doesn’t happen. Despite this structural design flaw, is this cereal worth buying? Let’s dig in.

Trix Loaded

The world’s foremost cereal mascotted by a deranged woodland creature tastes the most like its forebearer. When you first pop one into your mouth, you get the unmistakable artificial fruit taste of Trix. As you bite in, however, you get the vanilla creme, which tastes like sweet. That’s right, it tastes like sweet. There is no discernible vanilla flavor; it tastes, in fact, like someone managed to stuff a piece of the outer shell from a Little Debbies Zebra Cake into the inside of a Trix. That doesn’t sound appealing, necessarily, but it’s better than you might think. This was the best of the three.

Rating: 7 out of 10
Nutrition Facts: (1 cup) 180 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 110 milligrams of sodium, 32 grams of carbohydrates, 2 gram of fiber, 12 grams of sugar, and 2 grams of protein.

Cocoa Puffs Loaded

Like the Trix version, this one tasted quite a bit like the cereal from which it was born. And while the concept of a vanilla filling seems like it would be an excellent compliment to a chocolate cereal, something about it just didn’t seem to click as well. I noticed the aggressive sweetness of the filling more with this one, I think, which was a detraction. After a few spoonfuls, I realized I probably didn’t need to try this one again.

Rating: 6 out of 10
Nutrition Facts: (1 cup) 180 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 130 milligrams of sodium, 31 grams of carbohydrates, 2 gram of fiber, 12 grams of sugar, and 2 grams of protein.

Cinnamon Toast Crunch Loaded

This was the biggest disappointment of the group. First of all, CTC is the best cereal in General Mills’ catalogue, and maybe even the best cereal ever. Second, the idea of adding FROSTING to a cereal flavored like cinnamon toast sort of makes you think this would strongly evoke a cinnamon roll itself, right? Well, it doesn’t. Part of what makes CTC so good is the almost extreme amount of Cinnadusting on each heavenly square. These Loaded pillows have but a FRACTION of the namesake’s powder. On every fifth piece you go, oh, right, cinnamon; but by and large, these things are tasteless. Well, except for the overbearing “sweet” from the filling. Like a grandmother meeting Tom Selleck at a Blue Bloods fan convention, it is loud and proud.

Rating: 4 out of 10
Nutrition Facts: (1 cup) 180 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 120 milligrams of sodium, 32 grams of carbohydrates, 2 gram of fiber, 12 grams of sugar, and 2 grams of protein.

All three were purchased at Walmart for $4.93.

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