REVIEW: Kellogg’s ICEE Cereal

As someone who spent a large portion of my formative years at the Jersey Shore, ICEEs were more than just a treat. They were a symbol of summer, a form of salvation from the heat, and now, thanks to Kellogg’s, it can add “Mixed Berry Breakfast Cereal” to its resume too.

It is UNCANNY how much this smells like ICEEs. I’m not sure if “cereal odor engineer” is an actual job title, but if it is, bravo to this cereal odor engineer! Interestingly, though, the taste was not quite so evocative. I had to shovel down a few bites before I could even figure out what flavor my mouth was experiencing. My eloquent first thought was… “cereal.” I know, but seriously between the small ball shape, colors that certainly cannot be found in nature, crunchy-on-the-outside-but-airy-on-the-inside texture, and flavor that combines sweetness, maltiness, and a hint of bitter artificiality, they check every box that sugary breakfast cereals are infamous for (if only they came with a prize too!).

Do the red puffs and the blue puffs taste any different? My expert verdict is: a little. I got a faint whiff of cherriness from the red and blue-raspberry-ness from the blue, but honestly, I think the colors did a lot of work in helping to convince my brain that they were distinct. The website I bought this from explicitly lists purple as one of the piece colors too (neat to note that those few pieces weren’t just brightly hued screwups after all), but I can’t say they had any unique flavor of their own. And just like combining red and blue gives you purple, combining red ICEE pieces and blue ICEE pieces in the same mouthful gives you something new, too… a total mess.

The cereal tasted much better when I was eating only reds or only blues; the minute I mixed up a big spoonful, all I could taste was a funky artificiality that bizarrely reminded me of banana. It wasn’t exactly BAD, but I can’t say it totally hit the mark either.

Of course, I also have to mention this cereal’s rad gimmick, a cooling sensation like what was used in last year’s Coca-Cola Starlight. At first, I just chalked my chilly mouth up to cold milk, but when I ate a few dry pieces, lo and behold, the cooling effect was just as strong, leaving not just the roof of my mouth but even my throat feeling frosty and tingly. Perhaps this wasn’t strictly necessary, but it was a pretty cool touch (pun not intended, actually, but welcome nonetheless). And hot tip (or, ahem, cool tip): if you enjoy this effect, definitely slurp up all the milk at the bottom of your bowl, too.

So, am I glad I tried these? Sure! Did I ultimately need the ginormous two-pack I bought? Probably not! Will I reach for these again when the craving for a frozen fruity beverage strikes? Doubtful! But will I gladly snarf them down for a quick, quirky, and not necessarily quality breakfast? ICEE-lutely!

Purchased Price: $7.98
Size: 2 13.2 oz bags
Purchased at:
Rating: 6 out of 10
Nutrition Facts: (1 1/3 cup serving with no milk) 130 calories, 1 gram of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 33 grams of carbohydrates, 4 grams of fiber, 14 grams of sugar, and 2 grams of protein.

REVIEW: ICEE Cherry and Blue Raspberry Creme Filled Cookies

ICEE Cookies Cherry Package

ICEE has launched a new line of sandwich cookies that are meant to evoke the flavors of its iconic frozen drinks. The press release states that “fans can enjoy the classic pop and fizz of their favorite carbonated beverage in a delicious crème filled cookie.” This intriguing concept seems to indicate that the crème contains pieces of popping candy. The cookies feature cherry or blue raspberry crème sandwiched between vanilla wafers.

I decided to try the cherry flavor first, as that would be the most familiar to me. In my youth, I always drank the cherry or cola-flavored ICEEs. I opened the package and my sense of smell was walloped by an intense artificial cherry aroma. It was shockingly potent.

ICEE Cookies Cherry Creme

I pulled a cookie out and twisted it apart, exposing the fluorescent crème. I jumped right in and pulled the crème off with my tongue. The flavor immediately reminded me of an actual cherry ICEE. It was saccharine, but not overbearing. It was an artificial cherry flavoring, but never veered into cough syrup territory. There were tiny crunchy bits integrated throughout the crème. I could feel a very mild sensation of effervescence, but it was much more understated than expected. It wasn’t exactly “fizzy.”

ICEE Cookies Logo

The cookies themselves had a faint vanilla flavor, but not nearly enough to be considered a “vanilla wafer.” They tasted closer to a nondescript shortbread, but it doesn’t particularly matter since they exist solely as a vessel for the crème. The cookie allowed the crème to take center stage.

ICEE Cookies Blue Raspberry Package

I then opened the blue raspberry package and was greeted with a softer yet still immediately familiar aroma. I employed the same approach and tried the crème on its own first. It was a standard blue raspberry flavor, but was noticeably sweeter, stronger, and more artificial tasting than the cherry. I’m not sure if I’ve ever had a blue raspberry ICEE, so I can’t speak to its accuracy. Oddly, the blue raspberry cookies seemed to have more popping candy in the crème, which helped to make them feel slightly fizzier. When eating a whole cookie, it felt like a somewhat disjointed experience. The crème filling was just too domineering.

ICEE Cookies Blue Raspberry Creme

For me, the cherry-flavored ICEE cookies feel like a more cohesive presentation. The vanilla-esque wafers work better with the cherry-flavored crème. I will be the first to admit that my judgment could be clouded by nostalgia, though. Had I consumed blue raspberry ICEEs by the bucketload as a child, perhaps I’d have a different opinion.

ICEE Cookies Bear

The ICEE cookies are a unique idea with an underwhelming execution. If the crème filling had more (or more effective) popping candy, these would be even better. An improved wafer would also elevate the experience. If you’re a big ICEE fan, then these may be worth your time for flavor alone. I would steer clear, though, if the only appeal is the popping candy in the crème.

Purchased Price: $3.28 each
Size: 13 oz. package
Purchased at: Fry’s
Rating: 7 out of 10 (Cherry), 6 out of 10 (Blue Raspberry)
Nutrition Facts: (2 cookies) 140 calories, 6 grams of fat, 2.5 grams of saturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 19 grams of carbohydrates, 0 grams of fiber, 11 grams of sugar, and 1 gram of protein.