REVIEW: Keebler Whoopsy! Fudge Stripes Cookies

Keebler Whoopsy Fudge Stripes Cookies

Is “accidentally” coating shortbread cookies completely with fudge instead of being dipped on one side and drizzled really worthy of a whoopsy?

I can think of several true whoopsies that could happen to Ernie and his fellow Keebler Elves.

If Keebler Club Crackers were shaped like Ritz Crackers, that would be a whoopsy. If Ernie the Elf burned down the Hollow Tree by accident, that would most definitely be a whoopsy. But the new Whoopsy! Fudge Stripes Cookies don’t seem to be as bad as those hypothetical situations.

Keebler Whoopsy Fudge Stripes Cookies 2

The fudge enrobes the shortbread cookie, making it look like its wearing a skintight Speedo body suit so that it can do laps in a glass of milk. At some angles, they look like thin donuts dipped in chocolate icing.

But, it’s might be a bit too skintight since the fudge sinks into every nook and cranny of the cookie’s design, allow us to see the outline of what’s underneath. It’s like seeing the shape of your innie or outie belly button or nipples from the way a skintight Speedo bodysuit stretches.

Keebler Whoopsy Fudge Stripes Cookies 3

Despite the extra fudge, the cookie within provides a hearty crunch. I somewhat expected the chocolatey exterior to dampened the crispiness, like with a fudge-covered Oreo, but the layer’s thinness doesn’t affect the baked good’s snap.

The extra coating also doesn’t affect the shortbread’s flavor. I mean, it tastes like a regular Fudge Stripes Cookie, but, obviously, fudgier. The flavor of the sweet and buttery cookie under the coating still comes through. But the difference between it and the original version is so slight that it disappoints me a little.

There’s nothing intriguing about Whoopsy! Fudge Stripes Cookies. They have more of something they had a lot of to begin with, and that’s it. Yeah, more fudge is nice, but they’re not better or worse than the original, which is pretty gosh darn tasty. If there was a significant difference between it and the original, like Oops! All-Berries Cap’n Crunch Cereal and Crunchberries Cereal, then it would be a bit more exciting.

With that said, if you enjoy the classic cookie from Keebler, I guarantee you’ll like these.

DISCLOSURE: I accepted a free sample of these cookies from a PR firm representing Keebler. Doing so did not influence my review in any way.

(Nutrition Facts – 2 cookies – 170 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 80 milligrams of sodium, 23 grams of carbohydrates, less than 1 gram of fiber, 12 grams of sugar, and 1 gram of protein.)

Purchased Price: FREE
Size: 11.5 oz.
Purchased at: Received from Keebler
Rating: 7 out of 10
Pros: Tastes like a regular Fudge Stripes Cookie, but slightly fudgier. Crunchy shortbread cookie. More fudge.
Cons: Not really a true whoopsy. Not that different from original Fudge Stripes Cookies. Accidentally burning down the Hollow Tree.

REVIEW: Keebler Limited Batch Birthday Cake Fudge Stripes Cookies

Keebler Limited Batch Birthday Cake Fudge Stripes Cookies

During the 45 years or so of the Cold War, the United States and Soviet Union built up massive quantities of nuclear weapons in an effort to counter each other and become the world’s leading super power.

Each had their own spheres of influence, but since separate hemispheres weren’t enough, both nations just kept building more and bigger missiles until one couldn’t keep up any longer.

A quarter century after the Berlin Wall fell, another arms race is occurring. The good news is that the entire existence of the human race is no longer at stake. The bad news is that we are all going to get massively obese.

It’s a trade I am totally cool with.

Gone are the days when Oreo was content with being the world’s leading chocolate sandwich cookie; likewise, Keebler’s elves aspire to an empire greater than just fudge covered shortbreads. The two companies have fought for cookie supremacy in recent limited time offerings of red velvet and pumpkin spice, but the latest flashpoint in the great cookie conflict is one flavor that I never get tired of celebrating: Birthday Cake.

While I give the elves credit for creating a cookie that has all three traditional elements of birthday cake (sprinkles, frosting, and uh, “cake”) I do need to point out that the box artwork features a cupcake. At first I thought this was just a celebration of portion control, but since the package also happens to be non-resalable — thus increasing my chances of inhaling all the cookies in one sitting — I realize the elves probably just suck at making distinctions.

I, however, do not. And to be sure, the distinction of Birthday Cake vs. Cupcake is one I take seriously. If you show me a cupcake, I expect the frosting to steal the show. That’s not the case with these cookies, though.

Keebler Limited Batch Birthday Cake Fudge Stripes Cookies 2

Oh, I mean the shortbread element is fine. It’s buttery with a delectably fine crumb and the non-overpowering element of sweetness I admire about the original Fudge Stripe.

But whereas the original Fudge Stripe can get away with a faux-chocolate glaze that works to balance the shortbread, the frosting glaze on the latest batch of shortbread just tastes like that generic palm oil glaze we’ve all had a million times. It’s not buttercream frosting; it’s not cream cheese frosting; it’s not even a damn Swiss meringue. It’s just way too sweet, and lacks that luscious mouthfeel of an actual frosting element. Likewise, it’s cut off from the sprinkles, which themselves lack the crunchy contrast I want buried in frosting.

Keebler Limited Batch Birthday Cake Fudge Stripes Cookies 3

Fortunately, since my pantry is always willing to celebrate an actual birthday, I had some rainbow chip frosting handy. Now, while I realize this stuff would be good on anything from pancakes to Ritz crackers, I did find it especially wonderful when stuffed between the Fudge Stripe Birthday Cake cookies.

Biting through the crunchy shortbread into actual, sprinkled-filled frosting — even in an artificial, shelf-stable form — reminded me of Oreo’s birthday cake attempt and how providing just a level of textural contrast can go a long way to really making a birthday cake-flavored product worth the purchase.

Does the fact that Oreo makes a better birthday cake cookie than Keebler mean that the Elves are destined to toil in a downtrodden economy until an ex-KGB spy who likes to take his shirt off attempts to assert them as the world’s leading cookie makers? Probably not. But in the arms race of cookie flavors, Keebler’s latest gambit just can’t keep pace.

(Nutrition Facts – 2 cookies – 130 calories, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 18 grams of carbohydrates, 10 grams of sugar, and less than 1 gram of protein.)

Purchased Price: $2.99
Size: $2.99
Purchased at: Weis Markets
Rating: 5 out of 10
Pros: Delectable shortbread crumb. Crunchy sprinkle pieces. Wonderful vehicle birthday cake frosting.
Cons: Waxy, mostly tasteless frosting element. Too much shortbread taste for a birthday cake product. Non-resalable packaging. Cookie company flavor arms races.