The Impulsive Buy

REVIEW: Heineken Premium Light

Sometimes to be creative, people need a catalyst – something that sparks the imagination and lets creativity flow.

For many great writers, like Ernest Hemingway, Herman Melville, Scott Fitzgerald, John Steinbeck, Edgar Allan Poe, and my friend Ryan, their catalyst was/is alcohol.

Since alcohol helped these writers create wonderful pieces of literature (except for my friend Ryan, who instead wrote about his experiences in nightclubs for a local alternative newspaper) I felt that it wouldn’t hurt if I tried to find out if alcohol would help me be more creative, and perhaps write the GREATEST quasi-product review IN THE WORLD.

Okay, I may not be able to write the GREATEST quasi-product review IN THE WORLD, but at least something better than the usual crap I spew out.

To make this happen, I need two things, alcohol and something to review. Although not a lot of alcohol, because excessive amounts of it make me want to dance with inanimate objects, especially refrigerators, which in an inebriated state look like big booty white women to me, like pre-Trimspa Anna Nicole Smith…times two.

Also, for some reason, I like to dance with poles when drunk.

Anyway, let’s see what kinds of alcohol I have in The Impulsive Buy Laboratory.

Red wine? Too classy.

Vanilla vodka? Too much of a chance I’ll end up freakin’ a fridge.

Listerine? Too painful.

NyQuil? Too drowsy.

Rubbing alcohol? Too poisonous.

Heineken Premium Light Beer? Yahtzee!

Oooh, I can also review it. Sweet!

Let’s do this.

7:45 p.m. – Okay, so I’m sitting here with my laptop and Heineken Premium Light Beer. I’ve taken a couple of swigs of the beer and I don’t feel creative.

7:47 p.m. – I’ve gone through a quarter of a bottle and I don’t have any ideas for the GREATEST quasi-product review IN THE WORLD. The Heineken Premium Light so far has been easy to drink. It’s like a slightly watered down version of regular Heineken. It tastes all right. But if you like Heineken and are watching your girlish figure, you probably will enjoy the 99 calories and low carbs in each bottle.

7:50 p.m. – Oh man, I’m feeling kind of warm. I’m such a frickin’ lightweight! I only drank half the bottle and I’m already turning red. Damn these Asian genes! These Asian genes make me red when I drink. These Asian genes prevented me from growing past 5’7″. These Asian genes make everyone think I’m good at math. Maybe I should’ve ate something before I started drinking. I still don’t feel creative.

8:00 p.m. – Ugh. I drank the whole bottle and nothing. I wish I could channel the spirit of Hemingway. How did he do it? Maybe I should call my friend Ryan and ask him how he does it. No wait, he’s probably drunk right now and in his writing flow. Don’t want to mess with him because not only is he a creative drunk, he’s also an angry drunk.

8:10 p.m. – I’m just here waiting for the creative buzz to hit me, but I don’t even feel it coming. Shouldn’t the creativity be flowing like a river after the white blanket of snow melts? Shouldn’t the ideas be pouring out of me like iced tea from a clear glass pitcher on a hot summer day in August? Shouldn’t the words, sentences, and paragraphs be falling from the sky like rain in the spring?

8:11 p.m. – Oh man, I gotta pee.

Item: Heineken Premium Light
Price: FREE (12 ounces)
Purchased at: Given by Charlie at Hass MS&L
Rating: 6 out of 10
Pros: If you like Heineken, but are watching your girlish figure, this would be good for you. Tasted like a slightly watered down version of regular Heineken. Easy to drink. Low carbs. Low calories.
Cons: Alcohol does not equal creativity for me. My ability to turn red after drinking half a bottle of beer. I’m such a lightweight. Couldn’t write the GREATEST quasi-product review IN THE WORLD, not even a tribute.

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