The Impulsive Buy

REVIEW: Kellogg’s Raisin Bran Extra!

I’m disappointed in the new Kellogg’s Raisin Bran Extra!, but not because of its taste. I’m disappointed by its use of the exclamation point, which is a symbol that expresses surprise, anger, pain and how hard you’re ROFL!!!!!!

The use of the exclamation point has got me dismayed for two reasons:

1. I was hoping the cereal would contain something extra beyond the extra because of the exclamation point.

2. I don’t know whether or not to shout the word “Extra” whenever I say the cereal’s name.

To clarify my first reason, I was basically hoping for a toy in the box, but there wasn’t any found, unless you consider the ingredient pyridoxine hydrochloride fun. I know what you’re thinking, I’m a little too old for a toy. While that maybe true, I’ll never be too old for a surprise. Besides toys don’t have to be cheap plastic figurines made in China, they could also be cheap plastic electronics made in China. The Raisin Bran Extra! box may be small, measuring 10″ high and 6.5″ wide, but it’s still big enough to fit shitty digital cameras, crappy cell phones, or Microsoft Zunes.

But alas, there were no toys in the box of Raisin Bran Extra! There were just things you might find in a homemade trail mix or on the floor in the self-serve natural foods aisle at your local grocery store: bran flakes, cranberries, raisins, yogurty clusters, and almond slices.

Compared with the raisins found in regular Raisin Bran, the raisins in this cereal were smaller and lacked the traditional Raisin Bran white sugary coating. The cranberries weren’t noticeable since they were hard to distinguish from the raisins in both looks and taste. The almonds didn’t provide any flavor. All they did was provide some crunchy texture after the bran flakes got soggy. As for the yogurt clusters, they were probably the only ingredient that brought some flavor to the table — adding a nice vanilla sweetness.

The overall flavor of the cereal was all right and I would probably prefer it over regular Raisin Bran if it didn’t come in such a small box. The extra ingredients may not have done much for the flavor, but I think they made the cereal healthier. Cranberries have antioxidants, almonds are rich in monounsaturated fats and the yogurty clusters provided something that could’ve easily been chocolately clusters. Also, the additions helped increase the fiber content to seven grams per serving.

Oh wait. Lemme edit that last sentence.

Also, the additions helped increase the fiber content to seven grams per serving!

That’s better.

(Nutrition Facts – 1 cup – 190 calories, 3 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 350 milligrams of sodium, 140 milligrams of potassium, 44 grams of carbohydrates, 7 grams of dietary fiber, 13 grams of sugar, 24 grams of other carbohydrates, 5 grams of protein and a bunch of vitamins and minerals.)

Item: Kellogg’s Raisin Bran Extra!
Price: $7.89 (seriously)
Size: 14 ounces
Purchased at: Star Market
Rating: 6 out of 10
Pros: Yogurty clusters provided a nice vanilla flavor to the cereal. Almonds and yogurty clusters gave the cereal a crunchy texture after the bran flakes got soggy. High in fiber.
Cons: No toy included. Almonds didn’t provide any flavor. Box is kind of small. Couldn’t distinguish cranberries from raisins. Raisins were smaller than those found in regular Raisin Bran. Slipping on spilled food in the self-serve natural foods aisle at your local grocery store. Contains high fructose corn syrup. Unsure reason for exclamation point in name.

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