The Impulsive Buy

REVIEW: Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles

I’ve decided what I want to be when I grow up. Screw being a quasi-product review blogger editor. I want to be the one who comes up with new frozen waffle variations because it sounds like it’s the frickin’ easiest job in the world.

If I were in charge of developing new frozen waffle varieties, it would probably go something like this:

Frantic people will come running into my large corner office. They think consumers have grown tired of the dozens of other waffle varieties I’ve come up with, so they need me to come up with something new. As I sit in my big, comfy leather office chair, I’ll put my elbows on the armrests and bring my hands together in front of my face, forming a dome, with only my fingertips touching each other. I’ll close my eyes and pretend I’m in deep thought. While concentrating, I’ll slightly nod my head a few times and then follow that with slight shakes of my head. Then I’ll hum, “uh huh” and then inhale deeply, indicating that I’ve come up with greatness. I’ll raise my head while exhaling and opening my eyes. Then I’ll pan across the room filled with eager looks. I’ll pause for dramatic effect and then say in a confident tone, “Bacon. Filled. Waffles.”

People will yell, “brilliant.” Others will say, “Why didn’t I think of that?” Some of them will fall to their knees and cry because my ingenuity is at a level that they’ll never achieve, but they’re happy they were able to witness it first-hand. When the praise gets to be a little too much, I’ll just raise my hands, quietly shoo them away with hand gestures and once they leave my office, I’ll go back to admiring my own awesomeness in the mirror behind my desk until they need me again.

I think I need to make this happen soon because whoever came up with the Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles needs to get replaced.

These strawberry-filled frozen waffles are noticeably thicker than regular Eggo Waffles, which means they could only fit six to a box, instead of the usual eight. The strawberry filling can easily be seen in the waffle if you put it in front of a light, like you’re a mailbox thief looking for checks. The filling isn’t spread out from edge to edge, instead it fills up about two-thirds of the circumference.

Unfortunately, just like a juiced up baseball player with bad hand-eye coordination, it maybe thicker, but it isn’t very good. Because it’s a Nutri-Grain product, it doesn’t taste like regular Eggo Waffles and is made with six grams of whole grain. The strawberry filling, made from real fruit, has little to no flavor. The only purpose it seems to have is to possibly burn my mouth when I bite into it. I was hoping the filling would have some flavor so that I wouldn’t need to dump enough sugarrific syrup on it to turn me into a one man mosh pit.

This mediocre frozen waffle wouldn’t have happen if I were the one who came up with new varieties. Never mind the Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles. It would be all about the Kellogg’s Hungry Man Bacon & Egg Filled Eggo Waffles and they would be so thick that there can only be four in a box.

(Nutrition Facts – 1 waffle – 130 calories, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 300 milligrams of sodium, 75 milligrams of potassium, 25 grams of carbohydrates, 3 grams of fiber, 8 grams of sugar, 15 grams of other carbohydrates, 3 grams of protein and a bunch of vitamins and minerals.)

Item: Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles
Price: $3.50 (on sale)
Size: 6 waffles
Purchased at: Safeway
Rating: 4 out of 10
Pros: Syrup makes it better. Healthier than regular Eggo Waffles. Made with 6 grams of whole grains. 3 grams of dietary fiber. If I came up with frozen waffle varieties.
Cons: Strawberry filling has no flavor. Bland without syrup. Less waffles per box than regular Eggo waffles. Contains high fructose corn syrup. Being a douchebag by admiring my awesomeness in the mirror.

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