The Impulsive Buy

REVIEW: Pretzel M&M’s

M&M’s are quickly turning into the American version of what Kit Kats are in Japan.

With so many variations and flavors, I honestly can say that I haven’t had Plain… Oh, excuse me, Milk Chocolate M&M’s since they nixed the beige color that reminded me of the nurse’s office at my elementary school minus the ethnically diverse posters about how head lice affects everyone and how it’s good to wash your hands after pretty much everything you do, except after washing your hands because then you’ll end up on that show Obsessed.

Before even trying the new Pretzel M&M’s I knew I was going to like them, because Mars used my favorite M&M’s character to pitch them — Orange M&M.

He isn’t a sleaze like Red M&M, who I swear on the Strawberried Peanut Butter M&M’s package had a rapey look in his eyes and was about to slip something into my drink. As for Yellow M&M, he’s simply Red’s lackey. And even though I’m far from being a feminist, my mother’s crazy burn-your-bra 1970s values rubbed off on me a little bit, because I find it’s morally wrong that the only female M&M is one ad away from becoming the first mascot to be on a Girls Gone Wild DVD.

I like Orange M&M because he’s on edge most of the time. Plus, he’s awkward and endearing, similar to Woody Allen. Although I don’t think Orange M&M would marry his adopted daughter (Red M&M probably would though). I also like Orange M&M because he always pitches the flavor of M&M’s I enjoy, including Crispy and Pretzel M&M’s.

Pretzel M&M’s are spherical and they probably could be used as emergency ammunition in a paintball gun battle, not only because they’re about the same size but because they’re as hard as the Red M&M gets when the Green M&M gives him a candied-coated lap dance.

I usually let an M&M melt in my mouth, because like a good little consumer, I listen to what ads tell me to do. However, I felt it was extremely difficult to do so with these M&M’s when I knew there were pretzels hiding in them. Pretzel M&M’s have a nice crunch factor as well as a delicate salty taste that might be too delicate for pretzel purists.

I can’t really call the rat dropping-sized nugget a pretzel; it’s more like a little, semi-salty ball that could be a serious choking hazard when popping them in your mouth during your commute, or when realizing there’s a sex scene between Mr. and Mrs. Potato Head in Toy Story 3 (Sorry if I ruined it for you).

Like the balls themselves, the package is quite small, but it’s just enough chocolate to tide you over until M&M’s releases another new flavor. Maybe they’ll take a page from Kit Kat’s book and make a wasabi pea-flavored M&M.

One can only hope and dream.

(Nutrition Facts – 1 bag (1.14 ounces) – 150 calories, 5 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 24 grams of carbohydrates, 1 gram of fiber, 15 grams of sugar, 2 grams of protein, 2% calcium and 2% iron.)

Item: Pretzel M&M’s
Price: 74 cents
Size: 1.14 ounces
Purchased at: The Store That Ironically Doesn’t Sell Walls
Rating: 7 out of 10
Pros: Nice blend of savory and sweet. Orange being the spokescandy for the product and not feeling threatened by him. My mother’s feminist values. Lower in fat than other flavors of M&M’s. Woody Allen movies. Could be used as backup ammunition.
Cons: Might not salty enough for some. No wasabi pea-flavored M&M’s. The lack of a Brown M&M mascot (Seriously, that’s fucked up and maybe a little racist). Choking hazard for those not used to small balls in their mouth.

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