REVIEW: White Chocolate Toasty Vanilla M&M’s

Vanilla has a PR problem. Not just a flavor, vanilla is often used as a pejorative adjective meaning “ordinary, conventional, or plain.” Something referred to as “vanilla” can be unadventurous, bland, or boring. After all it has done for us, does vanilla deserve such disrespect?

Maybe due to the word’s connection, I can’t think of many candies that prominently advertise vanilla as a major flavor. Enter M&M’s to make the ordinary special with White Chocolate Toasty Vanilla M&M’s, this year’s seasonal offering from the brand. When I discovered the product, I had questions: Is a vanilla M&M just a white chocolate M&M wearing a different label? What makes it toasty? What is the M&M on the package drinking, and where can I get one?

If the cure for boredom is curiosity, tasting the White Chocolate Toasty M&M’s may cure your assumption that vanilla is a dull flavor. Unlike some white chocolate, the M&M’s core is not merely sweet and definitely not cloying. There is real vanilla flavor that enjoys a certain degree of complexity, similar to the taste of vanilla bean ice cream.

However, that comparison isn’t perfect because of the M&M’s added “toastiness.” To me, this comes through as a subtle hint of cinnamon. (For inquiring minds, the ingredients list offers only “natural and artificial flavors,” with no mention of vanilla or any kind of spice.) When I opened the bag, the aroma reminded me of Cinnamon Toast Crunch, but the flavor wasn’t nearly as heavy on spice. Think leftover cinnamilk – if you love to douse your cereal, that is – with an added hit of vanilla, or even a subtly-spiced horchata. Together, the flavors melt into a rich, creamy concoction that probably tastes similar to whatever Green M&M is drinking on the package. The only unsolved mystery of this seasonal treat: will she share her recipe?

If you use seasonal M&M’s for your holiday treats, please note that these M&M’s are on the large side and colored white, beige, and brown. The candy shell shades may not have a standard holiday or winter color scheme, but they will remind you to double-check your toaster dial at breakfast tomorrow.

Even if you typically bypass vanilla for bolder flavors, don’t mistake White Chocolate Toasty Vanilla M&M’s for boring or ordinary. The depth of vanilla flavor, enhanced by a hint of toasty warm spice, tastes like coziness wrapped in a candy shell, proving one thing: It’s okay to be vanilla, but it’s even better to be toasty vanilla.

Purchased Price: $3.00
Size: 2.47 oz (70 g) Share Size bag
Purchased at: Sheetz
Rating: 8 out of 10
Nutrition Facts: (per half pack/35 g) 170 calories, 9 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 30 milligrams of sodium, 24 grams of carbohydrates, 0 grams of fiber, 23 grams of sugar, and 1 gram of protein.

REVIEW: Campfire Smores M&M’s

Many Halloween and/or campfire stories talk about something coming back from the dead. And that’s what we have here with these new Campfire Smores M&M’s.

There was a s’mores variety back in 2016, but that one had a crispy center.

This 2023 edition, on the other hand, has a milk chocolate center with a layer of white chocolate. The s’mores aspect comes from artificial flavoring. Oh, and now the folks at Mars (not to be confused with the folks on Mars) have dropped the apostrophe in smores, and they have decided that smores are for fall/Halloween instead of summer.

(In fairness, though, I’m reviewing these in July, so the summer connection still applies. There was even a pool toy on the Walmart display of Halloween M&M’s.)

At first, I wondered why the crunchy texture that evoked graham crackers was dropped. But after tasting the M&M’s, I’m not even mad. It turns out this back-from-the-dead flavor is not scary after all! They really do taste like smores. The chocolate comes from chocolate, obviously, but I also taste graham. I’m not sure if I detect marshmallow, but then again, marshmallows don’t even have much of a flavor. Texture-wise, it seems the M&M’s are going for the gooey part of the smore rather than the crunchy part, as evidenced by the gooey chocolate in the “Smores” branding.

I also enjoy the orange, black, and white color scheme, which screams Halloween, more than the orange, purple, and green “Ghoul’s Mix” of the standard flavors. The colors also evoke those of a smore, provided you use bright-orange graham crackers. (Make it happen, Honey Maid!)

In past years here at TIB, I have reviewed other Halloween M&M’s of dubious relevance — Cookies and Screeem and Creepy Cocoa Crisp. I like these better than the CaS, but not as much as the CCC.

Oh, and I compared the prices and sizes for the previous seasonal M&Ms. In 2017 and 2019, they were $3.19 for an 8-ounce bag. In 2023, they’re $3.96 for a 7.44-ounce bag.

Shrinkflation is the real monster in this scary story.

Purchased Price: $3.96
Size: 7.44 oz. bag
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (28 grams/about 16 pieces) 140 calories, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 25 milligrams of sodium, 20 grams of carbohydrates, 0 grams of dietary fiber, 18 grams of sugar including 17 grams added sugar, and 1 gram of protein.

Click here to read our previous M&M’s reviews.

REVIEW: Cookies & Cream M&M’s Cookie Sandwiches

I’m not going to tell you this combination of cookies, candy, and ice cream that make up these Cookies & Cream M&M’s Cookie Sandwiches isn’t good. I ate through three of them, all of which brought some delight into my life. I mean, it’s an ice cream sandwich, and the only person who could hate this is someone whose heart is colder than the freezers these need to be stored in.

But I will tell you that while the colorful M&M’s that adorn the chocolate cookies make these Instagramable, they also have an insufficient amount of flavor. I don’t know if the chocolate flavor from the cookies and cream reduced fat ice cream and the two cookies negate them, but my taste buds don’t notice the milk chocolate in the candies. I know they are physically there because the crack of their shells and the snap of the solid milk chocolate are a textural contrast to the soft cookies and ice cream.

Because of the lack of M&M’s flavor, these taste too similar to the 32:9 screen ratio-shaped ice cream sandwiches that we’ve all eaten with chocolate wafers that stick to your fingers and vanilla ice cream/frozen dairy dessert that runs down your fingers as it melts.

If anything, these Cookies & Cream M&M’s Cookie Sandwiches are maybe a half-step up from the classic frozen novelty because using cookies is slightly better than chocolate wafers. But it’s not enough to convince me to purchase a box of four over an equally-priced box of a dozen regular ice cream sandwiches. (They are available in single packs if you’re not willing to purchase a box.) Maybe I’d find these to be unique and a full step up from regular ice cream sandwiches if the cookies had some crunch instead of being as soft as the ice cream and if I could actually taste the M&M’s.

Geez, this review reads as if my heart is colder than the left side of a Whirlpool WRS571CIHZ side-by-side refrigerator. So I guess I must reiterate that I did enjoy these.

DISCLOSURE: I received a free product sample from Mars. Doing so did not influence my review.

Purchased Price: FREE
Size: 4 pack
Purchased at: Received from Mars
Rating: 6 out of 10
Nutrition Facts: (1 sandwich) 230 calories, 9 grams of fat, 5 grams of saturated fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 21 grams of sugar (including 19 grams of added sugar), and 3 grams of protein.

REVIEW: Caramel Cold Brew M&M’s

Can you ever have too much coffee and chocolate? M&M’s doesn’t think so, and the brand rarely steers me wrong. I recently reviewed and loved Espresso M&M’s, so another coffee-flavored variety came as a welcome surprise to this candy fiend. This time, the flavor inspiration is Caramel Cold Brew, represented in the milk chocolate M&M’s through coffee flavor and a chewy caramel center.

(For coffee novices, cold brew is made by steeping coarse ground coffee beans in cool water for long periods of time. The resulting concentrate is diluted with water or milk and can be served cool or hot with various flavorings. For coffee aficionados, the ingredients list includes natural and artificial flavoring, so I can’t speak to what extent the cold brewing process was honored during the production of these M&M’s. Rage as you must.)

Even though caramel filling is not new to M&M’s, I was surprised to find the chewy center rather than a caramel-flavored chocolate core. I do not think of texture when I think of cold brew. If you are chewing your cold brew, you might want to double check the expiration date of the milk you added to it.

Luckily, chewy caramel centers are delicious, so I couldn’t hold the choice against the M&M’s. Also, the caramel appears to be doing double duty here by holding the coffee flavor. The milk chocolate tastes like the standard chocolate component of a Plain or Peanut M&M, while the caramel has a robust, bitter-edged coffee flavor. I determined this after several rounds of carefully nibbling the chocolate off one M&M, then tasting its center separately. This process made me look like a hamster cracking apart a sunflower seed with its wee teeth, but that’s showbiz, baby.

However you eat Caramel Cold Brew M&M’s, the experience is interesting. There is an initial strong burst of coffee flavor that pairs beautifully with the chocolate and caramel. As you work the caramel center, the coffee taste fades, and the buttery glory of the caramel takes over, retaining a hint of coffee flavor. If you asked me to guess, I would have wondered if the world had been granted Kettle Corn M&M’s. The hint of coffee deeply flavors the caramel and gives it a brown butter or toffee vibe that lasts for most of the eating experience. The caramel paradoxically provides and dilutes the coffee flavor, but I guess I’d rather have my coffee diluted by caramel than by an ice cube that could sink the Titanic.

That initial coffee burst, though, removes all doubt of the product’s intention. The coffee aftertaste is also really strong, as though I spent all day drowning my sorrows in my favorite cafe, which I’m not scheduled to do until later in the week.

Like Caramel M&M’s, these candies are on the larger side and come in a rainbow of colors (no coffee-colored shells here). If you love that product, the enhanced flavor of Caramel Cold Brew M&M’s will pep you up come snack time or coffee break.

Purchased Price: $4.69
Size: 9.05 oz (256.6 g) stand up pouch
Purchased at: Target.com
Rating: 8 out of 10
Nutrition Facts: (per 1 oz serving, or about 11 candies) 130 calories, 5 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 45 milligrams of sodium, 20 grams of carbohydrates, 0 grams of fiber, 18 grams of sugar, and 1 gram of protein.

REVIEW: White Chocolate Marshmallow Crispy Treat M&M’s

I found White Chocolate Marshmallow Crispy Treat M&M’s at Sheetz on the first day I bothered to leave my home post-holiday and post-blizzard. Nestled on the shelf between springtime staples Reese’s Peanut Butter Eggs and Cadbury Creme Eggs, these new M&M’s consist of marshmallow-flavored white chocolate and a crisped rice center.

Although Mars previously released White Chocolate Marshmallow M&M’s in 2019, I was intrigued by the product and wondered: “Could White Chocolate Marshmallow Crispy Treat M&M’s be the perfect springtime treat?” If spring is the season of rebirth and renewal, fruit and floral flavors should step aside. Marshmallows deserve the springtime crown. After all, crispy cereal treats promise a second life to those stale marshmallows that never made it into your cocoa mug this winter. Still very much in the depths of winter, I look forward to renewing my pantry long before the first day of spring arrives.

Eager to test my theory and the product, I bought a Share Size package and was struck by the candy’s beautiful pastel color palette of yellow, blue, coral, and pink. Generally small and pebble-like, these M&M’s are smaller than the standard plain variety, comparable in size to the recent Milk Chocolate Honey Graham flavor. However, these M&M’s vary widely in size and shape. This variance, coupled with the candy’s lovely colors, reminds me of colorful aquarium gravel (aka “Forbidden Fruity Pebbles”) in the best possible way.

The small bites proved to be a great choice because the crispy center core added satisfying texture and balance to the white chocolate’s sweetness. The texture definitely enhances the candy and is a perfect representation of a crispy cereal treat. Even though the texture suggests crispy cereal treat so strongly, the marshmallow flavor underwhelms. It’s subtle and hard to recreate. This attempt reminds me of marshmallow fondant: sugary with a hint of artificial vanilla. The taste is definitely not bad, as evidenced by how easily I downed half a bag. The flavor just reminds me more of “white chocolate with a memory of marshmallow” than actual marshmallow.

This next detail didn’t factor into my rating, but I felt the need to share. Because the candies are irregularly-shaped, some of the M’s do not appear fully on every shell. At first, I thought the partial M’s were intended as other letters, spelling out a spring-themed message. For someone who loves words, I am terrible at Scrabble, especially when the only letters at my disposal are M, N, U, and I. (Plus that sideways M that looks like an E.) U MINE? Yikes.

Overall, the crispy texture of White Chocolate Marshmallow Crispy M&M’s offers an improvement upon the 2019 White Chocolate Marshmallow variety. I liked them less than other white chocolate offerings, especially the Key Lime Pie flavor. Maybe fruit flavors should keep the springtime flavor crown, but marshmallow should be assured that there is no shame in second place.

Purchased Price: $2.89
Size: 3.22 oz (91.3 g) – Share Size
Purchased at: Sheetz
Rating: 6 out of 10
Nutrition Facts: (per 1 serving, or 1/3 Share Size package) 150 calories, 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 50 milligrams of sodium, 22 grams of carbohydrates, 0 grams of fiber, 18 grams of sugar, and 1 gram of protein.