REVIEW: White Chocolate Marshmallow Crispy Treat M&M’s

I found White Chocolate Marshmallow Crispy Treat M&M’s at Sheetz on the first day I bothered to leave my home post-holiday and post-blizzard. Nestled on the shelf between springtime staples Reese’s Peanut Butter Eggs and Cadbury Creme Eggs, these new M&M’s consist of marshmallow-flavored white chocolate and a crisped rice center.

Although Mars previously released White Chocolate Marshmallow M&M’s in 2019, I was intrigued by the product and wondered: “Could White Chocolate Marshmallow Crispy Treat M&M’s be the perfect springtime treat?” If spring is the season of rebirth and renewal, fruit and floral flavors should step aside. Marshmallows deserve the springtime crown. After all, crispy cereal treats promise a second life to those stale marshmallows that never made it into your cocoa mug this winter. Still very much in the depths of winter, I look forward to renewing my pantry long before the first day of spring arrives.

Eager to test my theory and the product, I bought a Share Size package and was struck by the candy’s beautiful pastel color palette of yellow, blue, coral, and pink. Generally small and pebble-like, these M&M’s are smaller than the standard plain variety, comparable in size to the recent Milk Chocolate Honey Graham flavor. However, these M&M’s vary widely in size and shape. This variance, coupled with the candy’s lovely colors, reminds me of colorful aquarium gravel (aka “Forbidden Fruity Pebbles”) in the best possible way.

The small bites proved to be a great choice because the crispy center core added satisfying texture and balance to the white chocolate’s sweetness. The texture definitely enhances the candy and is a perfect representation of a crispy cereal treat. Even though the texture suggests crispy cereal treat so strongly, the marshmallow flavor underwhelms. It’s subtle and hard to recreate. This attempt reminds me of marshmallow fondant: sugary with a hint of artificial vanilla. The taste is definitely not bad, as evidenced by how easily I downed half a bag. The flavor just reminds me more of “white chocolate with a memory of marshmallow” than actual marshmallow.

This next detail didn’t factor into my rating, but I felt the need to share. Because the candies are irregularly-shaped, some of the M’s do not appear fully on every shell. At first, I thought the partial M’s were intended as other letters, spelling out a spring-themed message. For someone who loves words, I am terrible at Scrabble, especially when the only letters at my disposal are M, N, U, and I. (Plus that sideways M that looks like an E.) U MINE? Yikes.

Overall, the crispy texture of White Chocolate Marshmallow Crispy M&M’s offers an improvement upon the 2019 White Chocolate Marshmallow variety. I liked them less than other white chocolate offerings, especially the Key Lime Pie flavor. Maybe fruit flavors should keep the springtime flavor crown, but marshmallow should be assured that there is no shame in second place.

Purchased Price: $2.89
Size: 3.22 oz (91.3 g) – Share Size
Purchased at: Sheetz
Rating: 6 out of 10
Nutrition Facts: (per 1 serving, or 1/3 Share Size package) 150 calories, 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 50 milligrams of sodium, 22 grams of carbohydrates, 0 grams of fiber, 18 grams of sugar, and 1 gram of protein.