REVIEW: Campfire Smores M&M’s

Many Halloween and/or campfire stories talk about something coming back from the dead. And that’s what we have here with these new Campfire Smores M&M’s.

There was a s’mores variety back in 2016, but that one had a crispy center.

This 2023 edition, on the other hand, has a milk chocolate center with a layer of white chocolate. The s’mores aspect comes from artificial flavoring. Oh, and now the folks at Mars (not to be confused with the folks on Mars) have dropped the apostrophe in smores, and they have decided that smores are for fall/Halloween instead of summer.

(In fairness, though, I’m reviewing these in July, so the summer connection still applies. There was even a pool toy on the Walmart display of Halloween M&M’s.)

At first, I wondered why the crunchy texture that evoked graham crackers was dropped. But after tasting the M&M’s, I’m not even mad. It turns out this back-from-the-dead flavor is not scary after all! They really do taste like smores. The chocolate comes from chocolate, obviously, but I also taste graham. I’m not sure if I detect marshmallow, but then again, marshmallows don’t even have much of a flavor. Texture-wise, it seems the M&M’s are going for the gooey part of the smore rather than the crunchy part, as evidenced by the gooey chocolate in the “Smores” branding.

I also enjoy the orange, black, and white color scheme, which screams Halloween, more than the orange, purple, and green “Ghoul’s Mix” of the standard flavors. The colors also evoke those of a smore, provided you use bright-orange graham crackers. (Make it happen, Honey Maid!)

In past years here at TIB, I have reviewed other Halloween M&M’s of dubious relevance — Cookies and Screeem and Creepy Cocoa Crisp. I like these better than the CaS, but not as much as the CCC.

Oh, and I compared the prices and sizes for the previous seasonal M&Ms. In 2017 and 2019, they were $3.19 for an 8-ounce bag. In 2023, they’re $3.96 for a 7.44-ounce bag.

Shrinkflation is the real monster in this scary story.

Purchased Price: $3.96
Size: 7.44 oz. bag
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (28 grams/about 16 pieces) 140 calories, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 25 milligrams of sodium, 20 grams of carbohydrates, 0 grams of dietary fiber, 18 grams of sugar including 17 grams added sugar, and 1 gram of protein.

Click here to read our previous M&M’s reviews.

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