The Impulsive Buy

REVIEW: Kellogg’s Frosted Mini Wheats Touch of Fruit in the Middle Mixed Berry

Frosted Mini Wheats Touch of Fruit in the Middle

Among the many things that I’ve learned to appreciate as I’ve gotten older (e.g. quiet time, foreign beer, green leafy vegetables, a good deal on car insurance), Kellogg’s Frosted Mini Wheats is the newest entry to the list. Believe me, this is a big deal. I HATED THIS CEREAL when I was a kid.

I’d beg my parents to buy the variety packs of Kellogg’s cereal, strictly for the miniature boxes of Frosted Flakes, Froot Loops, and Apple Jacks, but every once in a while, we’d get one that also included a box of Frosted Mini Wheats. That small orange box would remain untouched for weeks until someone (usually my dad) finally ate them.

I was never tempted to eat the Frosted Mini Wheats, mostly because the flavor and texture were too mature for my sugar-addicted tastes. That, and my common-law marriage to Toucan Sam. But now, as an adult, I can appreciate Frosted Mini Wheats for what they are – just sweet enough to be palatable and chock-full of fiber. I even eat them dry. I know, that sounds terrible, like choking down miniature wicker baskets encrusted with powdered sugar. It is almost a thoroughly boring flavor experience, but you can’t beat the crunchiness.

I didn’t really pay much attention to the Frosted Mini Wheats line before, but now that I’ve tasted the Touch of Fruit in the Middle Mixed Berry variety, I’m curious about the others. The new addition has a filling made with “a touch of real fruit.” Don’t worry, it’s the good kind of touch, not the bad kind, and it happens to be mixed berries. It really is a small amount, so don’t expect it to be “jam-packed” with fruit filling (no pun intended… or WAS IT???). The cereal’s overly descriptive and awkward name makes me wonder if Kellogg’s intends to release a series of fruit flavors soon, and if so, have raspberry and blueberry already been represented here? I nominate strawberry and apple next. Peach and lemon can go to hell.

As I mentioned before, the texture of the cereal is VERY crunchy, almost like eating twigs, which would totally gross me out if it weren’t for that fact that I topped mine with vanilla almond milk and stevia crystals. The boost of sweetness really helped take the edge off, especially once the shredded wheat biscuits themselves starting soaking up the milk and softening. The mixed berry-flavored filling reminded me of the filling in Kellogg’s Raspberry Nutri-Grain cereal bars. In other words, it was nothing really special. The sensation of biting into the crispy, fibrous shell and tasting a soft, jam-like center was unusual, to say the least. Maybe this is what happens in the wild when animals chow down on tree bark to find sticky sap and grubs. Disgusting visual, for sure, but in those animals’ minds, how different is that from this cereal?

Despite the strangeness of the whole experience for me, I didn’t hate my bowl of Frosted Mini Wheats Touch of Fruit in the Middle Mixed Berry cereal. In fact, I went back for more. It’s clear to me now that my palate has matured to the point of being able to tolerate the crispy-bordering-on-tough texture and the low level of sweetness, both of which I firmly rejected as a kid. Maybe the fruit filling is Kellogg’s way of throwing the sugar-addicted child in all of us a bone and saying, “Hey, you may be spending hundreds and hundreds of dollars paying off utility bills and smartphone data plan charges every month, but at least your taste buds still work!”

(Nutrition Facts – 21 biscuits/1.9 ounces – 190 calories, 10 calories from fat, 1 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0 grams of monounsaturated fat, 0 milligrams of cholesterol, 10 milligrams of sodium, 200 milligrams of potassium, 45 grams of carbohydrates, 6 grams of fiber, 10 grams of sugar, 5 grams of protein, 2% calcium and 90% iron.)

Item: Kellogg’s Frosted Mini Wheats Touch of Fruit in the Middle Mixed Berry
Price: $2.99
Size: 18 ounces
Purchased at: Target
Rating: 5 out of 10
Pros: Quiet time. Cereal that is chock-full of fiber. Common-law marriages to cartoon mascots. Touch of real fruit enhances what would probably be a very boring cereal. Great at soaking up milk.
Cons: Awkwardly-named breakfast item. Eating twigs. Mixed Berry filling tastes like same filling in Nutri-Grain bars. Sticky sap and grubs. The Bad Touch. Bills, Bills, Bills. Don’t expect a lot of fruit filling.

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