The Impulsive Buy

REVIEW: Frosted Toast Crunch Cereal

Frosted Toast Crunch Cereal

Frosted toast sounds like something Paula Deen created with her greasy, butter coated hands, but I Googled “frosted toast paula deen” and it didn’t show me any results that link the two together. However, Google did show me text ads for Weight Watchers, diet pills, and butter churns.

Frosted Toast Crunch is a cereal General Mills describes as, “baked with the delightful taste of frosted vanilla, then dusted with a delicious dash of cinnamon for a taste that’s pure delight.” So frosted toast is toast with vanilla frosting on top with a little cinnamon? That sounds lower middle class fabulous.

All the previous Toast Crunch cereals have made sense, like Cinnamon Toast Crunch, Peanut Butter Toast Crunch, and French Toast Crunch. But Frosted Toast sounds like something General Mills made up. I don’t know of any human being who has put cake frosting on toast. Putting two tubs of it on my body to make a French-cut frosting Speedo…yes. But, toast…that just sounds really weird.

With its white powdered coating, Frosted Toast Crunch cereal looks like it partied with Tony Montana. Sadly, the sugary layer easily gets washed away when eaten with milk and settles to the bottom of the bowl.

Of course, this process causes the cereal to lose a lot of its sweet vanilla flavor and whatever little cinnamon flavor it has, but it makes the milk that’s left in the bowl taste awesome. I’m talking upset Jamie Oliver awesome.

If you happen to buy a box of Frosted Toast Crunch cereal, I suggest you eat it dry. Because when you eat it dry, your tongue will make your brain think it’s eating Cinnamon Toast Crunch, albeit a light version. Vanilla is the dominate flavor, but the cinnamon is a bit more noticeable without the cow/soy/almond/goat milk cockblocking it from your tongue. You should also eat it dry because of the way the sugary coating will melt on your tongue when you drop a few pieces in your mouth.

Frosted Toast Crunch cereal is good, but it’s not that impressive. When eaten with milk it doesn’t have much flavor and when eaten dry it almost tastes like Cinnamon Toast Crunch. Maybe General Mills should grab a stick of butter and Deen-ify it.

(Nutrition Facts – 3/4 cup (cereal only) – 120 calories, 30 calories from fat, 3 grams of fat, 0.5 grams of saturated fat, 1 gram of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 50 milligrams of potassium, 24 grams of carbohydrates, 1 gram of fiber, 9 grams of sugar, 14 grams of other carbohydrates, 1 gram of protein, and a clump of vitamin and minerals.)

Item: Frosted Toast Crunch Cereal
Price: $2.99
Size: 13.2 ounces
Purchased at: Target
Rating: 6 out of 10
Pros: Eating the cereal dry. When eaten dry, it kind of tastes like Cinnamon Toast Crunch. Sugary coating makes the after milk taste awesome. Google ads looking out for me.
Cons: Eating the cereal wet. Sugary coating gets easily washed away with milk. Sogginess happens quicker than I’d like. Cockblocking flavors. Putting sticks of butter in everything. Frosting Speedos.

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