Update 8/25/23: This is a review of the previous wraps Burger King offered. If you want a review of the BK Royal Crispy Wrap, click here.
I just spent the last hour reading about trademarks on Wikipedia and the United States Patent and Trademark Office (USPTO) website. While staring at pages that had very little pictures, I learned about “trade dress” and “trade dilution.” However, I didn’t learn why Burger King can offer their new Ranch and Honey Mustard Crispy Chicken Snack Wraps when McDonald’s was first to offer Ranch and Honey Mustard Snack Wraps and owns the “Snack Wrap” trademark.
Well, I don’t know whether McDonald’s really owns the trademark because while using the USPTO’s Trademark Electronic Search System (TESS) I learned McDonald’s registered the Snack Wrap trademark in 2007, but also learned they abandoned the trademark in 2007. To be honest, I don’t know what any of that means.
Also, to be honest, I didn’t really spend an hour learning about trademarks. For 15 minutes I read about trademarks, got extremely bored, spent five minutes reading a Wikipedia entry about parkour, then wasted 15 minutes watching European parkour videos on YouTube, followed by six minutes of attempting parkour, and then spent 19 minutes on the ground in pain after tripping on a fence I tried to jump over.
But let’s not dwell on my poor athletic ability, but instead focus on whose Snack Wraps are better: McDonald’s or Burger King.
A McDonald’s Snack Wrap brings together one of their Chicken Selects Premium Breast Strips with shredded lettuce, a shredded cheddar and Monterey Jack cheese blend, either McDonald’s ranch or honey mustard sauce, and a flour tortilla. Burger King’s Snack Wraps combine seven lettuces, one of their new Chicken Strips, a three-cheese medley, and either Ken’s Ranch Dressing or Ken’s Honey Mustard Dressing in a white flour tortilla.
Who’s Ken?
After pulling out the Burger King Snack Wraps from their paper wrapping, I was surprised by how small they were. They were shorter than McDonald’s Snack Wraps. Because of their size, I felt the $2.29 I paid for each was a slight ripoff. Of course, here on this rock in the middle of the Pacific Ocean, we tend to have higher prices for things, so you’ll probably pay less than I did. But even at two dollars, these are still a little pricey since I pay $1.49 for a McDonald’s Snack Wrap.
Maybe it’s pricier because of the seven lettuces Burger King stuffed into each Snack Wrap. Or, in other words, it takes more green to make these Snack Wraps more green.
I’m sorry for the previous sentence.
However, in both Snack Wraps I purchased, I only counted only two different leafy vegetables. Mind you, I only know of three lettuces: dark green, light green, and red. However, even those two were a colorful step better than McDonald’s one iceberg lettuce. As for the cheese, it didn’t seem to do much to enhance the flavor and the flour tortilla was just like the one McDonald’s offers. I would like to say it would’ve been nice if the tortilla was warmed up.
The chicken strip in the Burger King Snack Wraps had a pleasant crispy exterior, but the meat inside was dry and a little tough. The chicken was marinated, and I could taste some of it while mowing through each Snack Wrap, but most of the Snack Wrap’s flavor comes from Ken’s dressings, which were tastier than their McDonald’s counterparts. Ken’s Honey Mustard had a stronger flavor and more mustard spiciness, while Ken’s Ranch Dressing was mild, but it still made the McDonald’s ranch sauce taste a little watered down.
So if I had to choose between Burger King’s and McDonald’s Snack Wraps, which would I choose? I’d have to pick the McDonald’s Snack Wraps, because their flavors aren’t vastly inferior compared with BK’s Snack Wraps, they’re cheaper, I have the option of getting grilled chicken, and they have fewer calories, fat, saturated fat, and sodium.
Update: Grilled chicken is now being offered. Grilled chicken was not available when this review was posted.
How much less do they have?
The McDonald’s Crispy Honey Mustard Snack Wrap has 330 calories, 15 grams of fat, 4.5 grams of saturated fat, and 700 milligrams of sodium, while the Burger King Crispy Chicken Honey Mustard Snack Wrap has 390 calories, 21 grams of fat, 6 grams of saturated fat, and 990 milligrams of sodium.
Overall, Burger King’s Snack Wraps are a tasty addition to the menu, even though they’re pretty much photocopied versions of McDonald’s Snack Wraps.
(Nutrition Facts – 1 snack wrap – Honey Mustard – 390 calories, 21 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 30 milligrams of cholesterol, 990 milligrams of sodium, 37 grams of carbohydrates, 6 grams of sugar, and 12 grams of protein. Ranch – 370 calories, 21 grams of fat, 6 grams of saturated fat, 0.5 grams of trans fat, 30 milligrams of cholesterol, 1,060 milligrams of sodium, 33 grams of carbohydrates, 2 grams of sugar, and 12 grams of protein.)
Item: Burger King Crispy Chicken Snack Wraps (Honey Mustard and Ranch)
Price: $2.29 each
Size: N/A
Purchased at: Burger King
Rating: 7 out of 10 (Honey Mustard)
Rating: 6 out of 10 (Ranch)
Pros: Really good Ken’s Honey Mustard. Decent Ken’s Ranch. Crispy chicken exterior. Watching parkour videos on YouTube. Vegetation variety.
Cons: Pricey. No grilled chicken option. More calories, fat, and sodium than McDonald’s Snack Wraps. Chicken meat was dry and a little tough. Photocopied versions of McDonald’s Snack Wraps. Learning about trademarks is boring.