The Impulsive Buy

REVIEW: Kellogg’s Scooby-Doo! Cereal (2013)

Kellogg's Scooby-Doo Cereal

I’m in college and during the week, I eat copious amounts of fried foods at the dining hall. On the weekends, I consume my body weight in ramen and pizza. Sure, I’ll admit that I’m a little ashamed of falling victim to such a stereotypical college diet, but I decided this past weekend that I could change.

I started by reforming breakfast, the most important meal of the day. Leaving my spot in the all-you-can-eat bacon line, I dared to visit my local supermarket in search of one of these “healthy” cereals which I see advertised so frequently on television. The commercials assured me that by switching to a more hearty cereal, I could lower my cholesterol and receive my recommended daily value of vitamins and minerals.

And so, I found myself walking down the cereal aisle, scanning the shelves for my dream cereal. Cheerios? Too dry. Raisin Bran? Tasteless. Total? Well, that might actu–

OH MY GOD! SCOOBY-DOO! THAT BOX HAS SCOOBY-DOO ON IT!

Yes, I visited the grocery store with the intention of purchasing one of the healthier cereals, but I left with a box of Kellogg’s new Scooby-Doo! cereal. Don’t judge me.

I shouldn’t feel too guilty, though. The box assures me that by eating Scooby-Doo cereal, I’ll receive fifty percent of the daily recommended amount of whole grain. Furthermore, the cereal’s a “good source of vitamin D” and an “excellent source of iron.” I’ll admit that the nutritional content was not what attracted me to this cereal. No sir. It was Scooby’s ridiculous grin. I mean, look at that dog. He obviously loves this cereal so much that his tongue swelled up and can no longer fit inside his mouth. Poor Scooby has macroglossia.

I quickly raced home and cracked open the box, craving some “crispy lightly sweetened vanilla flavored cereal.” The first thing I noticed was the smell. Have you ever opened up a box of graham crackers and taken a whiff? It’s the same kind of experience. There were subtle hints of vanilla in the scent as well.

Pouring the cereal into a bowl, I quickly realized that what I was about to eat looked remarkably similar to dog kibble. The crunchy dog bone shapes definitely resemble what Overlord Bark-Bark III eats for breakfast, lunch, and dinner. (And yes, that’s the name of my dog.)

But what’s this? No marshmallows? How disappointing! Whenever I purchase a cereal with a cartoon character on the box, I fully expect it to include marshmallows. This is clearly a drawback. That being said, some people might consider the lack of marshmallows to be a good thing. These people need their heads examined.

It was time for the taste test. I’m a firm believer in experiencing a cereal both with and without milk in order to become better acquainted with its full range of flavors.

When consumed dry, Scooby-Doo cereal provides a very satisfying crunch similar in texture to Cap’n Crunch cereal. The flavor is best described as a slight graham cracker taste with hints of that imitation vanilla flavor that’s so commonly found in cereals. Overall, the taste is quite pleasant. Not too sweet, not too overpowering.

Sadly, when milk was added to my bowl, the cereal lost much of its flavor. It didn’t seem as pronounced; the milk masked much of the strong graham cracker taste. However, the crunchiness was in full effect. Rest assured, the milk did not diminish the crunchification one bit.

So what’s the verdict? Honestly, this is not one cereal I would purchase again. Although its dry flavor is satisfying, it clearly loses something when eaten with milk. There are other cereals out there that rock my taste buds with or without milk. Furthermore, it lacks marshmallows and resembles dog kibble. Do you really want to eat something that looks like dog food?

(Nutrition Facts – 1 cup (cereal only) – 120 calories, 10 calories from fat, 1.5 grams of total fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 110 milligrams of sodium, 95 milligrams of potassium, 27 grams of total carbohydrates, 3 grams of dietary fiber, 6 grams of sugars, and 3 grams of protein.)

Item: Kellogg’s Scooby-Doo! Cereal
Purchased Price: $3.59
Size: 12 oz.
Purchased at: ShopRite
Rating: 5 out of 10
Pros: Macroglossia. No marshmallows. Stays crunchy in milk. Decent dry flavor. Not too sweet.
Cons: Resembles dog kibble. No marshmallows. Loses flavor in milk.

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