SPOTTED ON SHELVES – 3/22/2013

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Lunchables Uploaded

I can’t wait to upload a Lunchables Uploaded into my body and then download a Lunchables Uploaded into a toilet. (Spotted by Andi at Winn-Dixie.)

Chili Cheese Wheat Thins

I look forward to sucking my fingers clean after eating Chili Cheese Wheat Thins. (Spotted by Ted at Publix.)

Entenmann's Rich Frosted Sprinkled Donuts

I don’t eat a lot of donuts, but sprinkled donuts have been around for decades, right? Plus, boxes have been around forever and Entenmann’s has been in business for over 100 years. So why didn’t Entenmann’s combine sprinkled donuts and a box sooner? (Spotted by Kelcey at Kennedy Food Garden.)

Celestial Seasonings Sleeptime Peach

Just staring at this Celestial Seasonings Sleepytime Peach Tea box makes me sleepy. Or maybe I’m getting sleepy because I’m typing this at 12:30 a.m. (Spotted by Marvo at Safeway.)

Kashi Garlic Pesto Pita Chips

If you want to mask the flavor of Kashi’s seven whole grains, garlic and pesto will do it. (Spotted by Marvo at Safeway.)

Lucky Charms 6 New Swirled Moons

Six new swirled moons! Oh, these boxes of frosted toasted oat cereal with freeze dried marshmallows truly are lucky. If I eat a bowl and make a wish, I bet it comes true! (Spotted by Marvo at Target.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf (or really unusual), snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. If you do so, you might see your picture in our next Spotted on Shelves post.

REVIEW: McDonald’s Sweet Chili Premium McWrap with Grilled Chicken

Grilled Chicken Sweet Chili McWrap 10

I have good news and bad news for those of you thinking that McDonald’s new Premium McWraps are just the same old pathetic looking McDonald’s chicken snack wraps with a prefix attached to the front of their name and a whole bunch of marketing buzzwords thrown into their description.

The good news? They’re not.

They come in futuristic packaging, taste pretty good, and demonstrate a degree of wrapping that most men in this country will never be able to achieve when wrapping birthday and Christmas gifts.

The bad news? They still kind of look pretty pathetic, all things considered.

Grilled Chicken Sweet Chili McWrap

Each wrap, including my Sweet Chili with Grilled Chicken, comes in an oblong container that looks kind of like an unlit lightsaber. It’s been a while since I was required to read directions to open something with the prefix “Mc” in front of it, but I eventually managed to separate the top part of the container to reveal and handy-dandy and convenient oh-God-why-would-I-need-this base container that attempted to defy gravity in holding my McWrap upright (ultimately, it failed. For you teachers, consider it the next time you teach Newton).

Grilled Chicken Sweet Chili McWrap 5

As seen below, the wrap didn’t exactly live up to advertising expectations. With a good inch and a half of tortilla “dead space,” my first bite was about as disappointing as the series finale of Seinfeld. A lone cucumber stared me straight in the face like a cyclopes, but since I was eating something called a “McWrap” and not facing down an actual Cyclops, I didn’t exactly cower in fear. Like I said, it looked pretty pathetic.

Grilled Chicken Sweet Chili McWrap 9

The tortilla itself isn’t bad on its own, but for $3.99 I really expect something composed of more than just enriched flour and hydrogenated soybean oil in foldable form. Fortunately, a quick cut through the wrap’s abdomen yielded insides stuffed with chicken and other vegetation.

Grilled Chicken Sweet Chili McWrap 12

Regarding this vegetation, the McDonald’s website tells me that my McWrap may have contained some or all of a catalogue of designer greens including Baby Green Romaine, Baby Red Romaine, Baby Red Leaf, Baby Green Leaf, Baby Red Swiss Chard, Baby Red Oak, Baby Green Oak, Lolla Rosa, Tango, Tatsoi, Arugula, Mizuna, Frisee, and Radicchio.

Basically, I’m going to venture to say it just contained a little more than the standard iceburg lettuce that’s usually thrown in as an afterthought. I may not know how to pronounce Tatsoi, and the last time I saw Tango I was falling asleep watching Dancing with the Stars, but I think I’d know for certain if they were in my wrap. The greens add a little bit of flavor and bitterness, but mostly, they’re just kind of there like the third string quarterback on a football team.

The chicken is juicy and plump and has a nice faux chargrill flavor that could compete with most fast casual chains. Thanks to what I’m guessing is the “prepared with liquid margarine” part of the ingredients list, there’s a buttery and slightly sweet taste that conjures up images of meat basting on the grill.

Grilled Chicken Sweet Chili McWrap 11

The Sweet Chili sauce, while seemingly isolated in the wraps southeastern quadrant, was actually applied in just the right restraint. It’s not overpowering or cloying, although, as anyone who has ever drowned their sorrows in a 50 pack of McNuggets can tell you, it’s not very hot. Basically, they should call it Sweet Red Pepper Sauce.

While the wrap gets its name from Sweet Chili, it’s the Creamy Garlic Sauce which pleasantly caught me by surprise. It’s got a mild milky flavor with a certain lightness but also a sweet roasted garlic element to it. Think of it as yummier and healthier than mayo, but simple enough to not confuse your taste buds, maybe like an aioli-for-dummies or something like that.

Enjoyable, no doubt, but worth the 3.99 price tag? That’s where I’m going to have to say ‘no.’ While there’s certainly some heft in the 360 calorie, 27-gram protein McWrap, the truth is that it just doesn’t feel as substantial as a “Premium” sandwich. Sure, the tastes are all there, but the wrap itself leaves something to be desired in terms of the amount of ingredients offered, as well as their proportion. Too much Tortilla and not enough crunch set it back, as does a bells and whistle packaging design that screams trying too hard.

In addition, there seems to be something missing in terms of the vegetables offered within the wrap. Discounting wrap physics, I would have preferred a few chopped tomatoes or perhaps crunchy carrot or pepper strips to compliment the two sauces. As someone who had the chance to try the line of McDonald’s flatbreads the chain tested in the Baltimore region some three years ago, I can say I enjoyed those flavors — and price tag — much more, and hope that the Golden Arches hasn’t put that idea on the back burner and decided to replace it permanently with the new line of Chicken McWraps.

Click here to read our McDonald’s Chicken & Ranch McWrap review

(Nutrition Facts – 360 calories, 80 calories from fat, 9 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 65 milligrams of cholesterol, 1030 milligrams of sodium, 44 grams of carbohydrates, 10 grams of sugar, 2 grams of fiber, and 27 grams of protein.)

Other McDonald’s McWrap reviews:
Man Reviews Food

Item: McDonald’s Sweet Chili Premium McWrap with Grilled Chicken
Purchased Price: $3.99
Size: 9.1 ounces
Purchased at: McDonald’s
Rating: 6 out of 10
Pros: Bigger and better than a snack wrap. Good, ‘premium’ tasting grilled chicken. Excellent wrapping that doesn’t fall apart. Good balance of sweet and savory. More greens than just iceburg. Creamy Garlic Sauce is a great change-up from mayo. Eating a non-pickled cucumber at McDonald’s. Pretending to be a Jedi with the container. 27 grams protein.
Cons: Size doesn’t justify the price. Could use another vegetable crunch factor. Tortilla dead space. Doesn’t look as pathetic as a snack wrap but still kind of pathetic.

PRIZE DRAWING: Because An iPod shuffle Can’t Hold My Entire J-Rock Collection

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Remember those Mountain Dew Kickstart samples we received that came with pricey sunglasses, which we gave away last month? Well, those samples also came with a silver iPod shuffle, which we’re going to give away to a lucky TIB reader.

For those of you who want to know the tech specs, click here to Apple’s page about it. The iPod shuffle we’re giving away has 2 GB of storage, comes with the sync/charge cable and earbuds, and has the words “Kickstart Your Day” engraved on the back.

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To enter The Impulsive Buy’s Kickstart iPod shuffle Drawing, leave a comment with THIS post. You can say whatever you want in your comment, but it MUST include an iWord. For example, “This iTurkey is dry” or “iHate dry iTurkey” or “iHate dry iTurkey and iHate this iFamily!”

Please don’t forget to fill out the email field because we’ll be emailing the randomly selected winner for his or her mailing addresses. The Impulsive Buy will stop accepting entries on Sunday, March 31, 2013 11:59 p.m. Hawaii Standard Time. Only one comment allowed per person, and it’s only open to U.S. residents 18 years old or older.

For those of you who have a Twitter account, you can get an additional entry by tweeting the following by Sunday, March 31, 2013 11:59 p.m. Hawaii Standard Time:

Hey, @theimpulsivebuy! iWanna iPod so iCan iListen to iJustin iBieber! iHeart iJustin iBieber! iSqueeee!

So just copy, paste, and tweet. Only one tweet per Twitter account.

Good luck!

Fine Print: The Impulsive Buy promises your email address will not be used to send you viral videos that went viral before 2008. Impulsive Buy also promises your mailing address will not be used to send you magazines you didn’t ask for. Bribes will not be accepted. The Impulsive Buy will not be responsible for lost mail, damaged mail, or you having too many iPods.

SPOTTED ON SHELVES – 3/20/2013

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share what you think of them in the comments.

Pringles Limited Time Only Rewind Edition

Retro Pringles cans! Actually, to be honest, they should make wider Pringles cans so my hand doesn’t keep getting stuck in them, but not wide enough so my head gets stuck in them. (Spotted by Charmi at Walmart.)

Polly-O Italian Style Pizzeria Twisted String Cheese

I wonder if topping a pizza with this cheese will make the pizza taste more pizza-y. (Spotted by Paul at Acme.)

Betty Crocker Sweet & Sour Chicken Helper

Betty Crocker Parmesan Crusted Chicken Chicken Helper

Hey, Chicken Helper Helping Hand! Pinky promise that you’ll always help me make a quick dinner in a skillet. Oh wait…do you even have a pinky? Shall we do a ring finger promise? (Spotted by Marvo at Target.)

New Breyer's Blasts!

It’s a bunch, brood, or bevy of Breyers Blasts! (Spotted by Blaire at Acme.)

Grab & Go Newtons

To be honest, it’s pretty easy to grab and go a regular package of Fig Newtons when I’m wearing cargo pants. (Spotted by Marvo at Safeway.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf (or really unusual), snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. If you do so, you might see your picture in our next Spotted on Shelves post.

REVIEW: Nabisco Honey Mustard Wheat Thins

Nabisco Honey Mustard Wheat Thins

I oftentimes wonder if there’s some kind of flow chart that maps out how snack companies pick the next flavor for their brands. You know, the kind of simple-to-read document with the Microsoft Word-Art-inspired fancy arrows in bright colors that leads executives on a maze to the big pastel colored circle that says (in Comic Sans, no less) “Red Velvet Pop-Tart” or “Chicken and Waffles Potato Chips.”

And knowing how some flavors get the check-mark before others, I further wonder if the brilliant advisors to some of our nation’s finest food brands aren’t in fact the same whiz kids giving AT&T all that brilliant advice.

I bring this up because it seems a long-time coming that Wheat Thins would add Honey Mustard to their flavor lineup. Seriously, Nabisco. If “artisan” cheese, low sodium, and cinnamon sugar can get on the flavor list, then you’d think a flavor like honey mustard would have made the cut by now.

Well, better late then never.

The taste is classic honey mustard powder, which from my experience is different than actual honey mustard because it has all the benefits of the irresistible sweet-salty combination with a hint of tang and earthiness to go along with not having to deal with the annoyance of squeeze bottle physics.

Nabisco Honey Mustard Wheat Thins Closeup 1

There aren’t any particularly “artisan” notes that suggest a fancy-smancy Dijon or horseradish-type of honey mustard, which is great in my book because the last thing I want while snacking is making funny faces thanks to nasal irritation. The powder is applied liberally enough to allow for a finger-licking experience, even after a handful of crackers, which seem a natural fit for honey mustard given the crackers’ malted aftertaste and wheaty flavor.

Like I said, it’s a flavor that seems a long time coming.

The sweet and slightly tangy taste permeates past the powder though, which in this case makes the crackers all the more addictive. It also validates their ability to withstand plenty of the stresses of springtime events like watching opening day baseball on your couch with a cold one.

Yes, spilling your beer on Honey Mustard Wheat Thins will infuse the cracker with the triple hops brewed taste of fermented barley, but it won’t wash away the honey mustard taste. Should you not spill beer on your Wheat Thins and just be one of those weird people who insist on licking every atom of seasoning powder off your favorite snack before crunching down, you’ll still find the usual malted taste of the Wheat Thin melding perfectly with the honey mustard flavor.

Nabisco Honey Mustard Wheat Thins Closeup 2

Truth be told, I really can’t find noticeable flaws with the Honey Mustard Wheat Thins. However, a bit more seasoning as well as a hint of the kind of innate “pretzel” flavor that goes so well with honey mustard would have put these crackers over the top for me.

On that note, Honey Mustard Wheat Thins won’t be the kind of snack that inspires you to deplete your local Walmart’s stock before your tax rebate check arrives, but at the same time, they’re not something that disappoints. If only all flow-chart inspired snack flavor product decisions could accomplish so much.

(Nutrition Facts – 30 grams (About 15 crackers) – 140 calories, 50 calories from fat, 5 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 85 milligrams of potassium, 21 grams of carbohydrates, 2 grams of dietary fiber, 5 grams of sugars, and 2 grams of protein.)

Item: Nabisco Honey Mustard Wheat Thins
Purchased Price: $2.50
Size: 9 oz. box
Purchased at: Safeway
Rating: 8 out of 10
Pros: Classic honey mustard powder flavor reminiscent of Rold Gold Honey Mustard pretzels. Sweet-salty-malty powder applied liberally enough for finger licking action. Not overpowering in the tang department. Avoiding squeeze bottle physics which rob me a good three tablespoons of honey mustard. Whole grains.
Cons: Snack food flavor flow charts. Lacks familiar “pretzel” flavor. Still waiting for a Beer and Honey Mustard Wheat Thins flavor.