The Impulsive Buy

REVIEW: Milk Chocolate Gingerbread M&M’s

Milk Chocolate Gingerbread M&M's

Hansel and Gretel is your favorite book. You have plans to visit, construct, and/or consume the entire gingerbread village in Bergen, Norway. You are still upset that Conrad Vernon did not win an Oscar for his work as Gingy in Shrek.

If any of the above describes you, you may be a connoisseur of zingiber officinale, or, in lazier, un-Latin terms, a Gingerbread Fiend. As a fanatic of this spicy rhizome, you’ve likely fallen prey to gingerbread’s warm spice, it’s slight zing, it’s common appearance as a tasty anthropomorphized cookie. Fortunately for Fiends, winter is primetime for gingerbread fury, and as a tribute to all gingery goods, M&M’s seem to have gotten their holiday jingle on and smooshed up some gingerbread into a bulbous, lentil-y speckle.

Right off the bat, these little chocolate bites exude character. Mars traditionally forms their beady, M-stamped confections in one of three sizes: the smaller milk chocolate M, the medium “Filled with something” M, or the increasingly popular “We have a holiday and/or special occasion, so we’ll make them HUGE” M. All forms have their benefits and downfalls, so it was much to my delight/surprise/befuddlement to uncover that this bag seemed to house in all three sizes.

Some M’s are small and thin, some medium, some completely overstuffed, the size of a miniature Death Star. All of this variation in spherical shape promises great texture, but there is still one question left unanswered: are they filled? Are cookies involved?! Could they perhaps hold the crunchity limb of a former gingerbread man inside?!?!

No.

It came without cookies. It came without cakey innards. It came without crispity fillings or baked goodies in any form.

Somewhere, the Pillsbury doughboy weeps.

But all is not lost for gingerbread lovers of the world. While the whole “bread” portion is notably absent, the shadow of ginger spice remains. The chocolate starts off with the familiar sweet, sugary grit that accompanies the common M&M experience, then leans into a slight zing of ginger, and ends with a cinnamon/nutmeg warmth that could sooth an angry South Appalachian Grizzly.

But where these M’s really shine is when paired with other goods. Spicy, crunchy, chocolatey bits get even better when coupled with crispity and/or creamy bits. Put ‘em on ice cream, sprinkle them on your cereal, leave a trail of them outside your door and watch as small children gather. If you encounter an unnecessarily angry suburban shopper during a Black Friday Sale, dump these in with some Muddy Buddies and give them to him/her. Your recipient will be happy. Sugar-crazed and happy.

At the end of the journey, I am of two minds on these little nibbles of confection. They are munchable, sweet, and spiced just enough to add some dimension to the regular M&M experience. They come in all sorts of sizes and make a mean trail mix that could knock the wig off my grandmother faster than an Arizona dust storm. However, they have no gingerbread cake, biscuit, or cookie of any sort inside, and, really, what’s gingerbread without the “bread”?

Some may call it, “Gingerbread spice.” Others may call it, “Gingerbread Identity Crisis.” I call it lying, and I certainly wouldn’t risk lying this time of the year, Mars. Santa’s watching…

(Nutrition Facts – 1.5 oz or 1/4 cup – 210 calories, 80 calories from fat, 9 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 30 milligrams of sodium, 0 milligrams of potassium, 30 grams of carbohydrates, 1 gram of dietary fiber, 27 grams of sugars, and 2 grams of protein.)

Item: Milk Chocolate Gingerbread M&M’s
Purchased Price: $2.88
Size: 9.9 oz. bag
Purchased at: Walmart
Rating: 6 out of 10
Pros: Variations in size. Some M’s are the size of miniature Death Stars. Sugary zing. Spices add some depth. Reasons to consume limbs of anthropomorphized cookies. Could sooth an angry South Appalachian Grizzly.
Cons: Cookies not included. Absence of filling of any sort. Gingerbread identity crisis. Unnecessarily angry suburban mothers. Conrad Vernon did not win an Oscar for his work as Gingy.

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