I wonder if these taste different than Frosted Raspberry Pop-Tarts. Also, what the heck is blue raspberry? (Spotted by Taryn at Target.)
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5 thoughts to “SPOTTED ON SHELVES: Kellogg’s Frosted Blue Raspberry Pop-Tarts”
Blue Raspberries do exist in real life. They’re called Whitebark Raspberries. Had them at a berry festival one time. The Person who was selling them said Blue Raspberry is essentially based off them.
Blue raspberry? What is this, 1992?
It all started with ice pops. Very popular in the 60’s and 70’s, ice pops like Otter Pops came in a variety of colors and flavors. The sheer number of flavors that were red colored fruits had started to confuse the ice pop makers and the customers. Cherry, strawberry, raspberry, and watermelon were all red, and it was difficult to distinguish them.
At first, using different shades of red was no problem, until one of the dyes used was deemed a carcinogen by the FDA and was banned. So how did the makers of ice pops respond? They had plentiful access to blue dye, but had no flavors that needed it.
They started to introduce the flavor of the Whitebark Raspberry (or blue raspberry) with the blue food coloring, and even though the color of the berry is completely different from the color of the dye, the problem with the dyes was solved.
Anyone remember the Wild! Magicburst Pop-Tarts? They had a Blue Raspberry Striped one that was white when opened, then the sprinkles turned colors after toasting. Loved this flavor, hope it’s the same in this iteration…Now if only they’d bring back Apple Cinnamon, I’d go back to eating unhealthily for breakfast….
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