The Impulsive Buy

REVIEW: Milk Chocolate Cafe Mocha M&M’s

According to the Café Mocha M&M’s packaging, “The Holidays are better with M.”

That’s a fair statement in this reviewer’s opinion. Unless we’re talking plain M&M’s.

Plain M&M’s stink. They stink!

There, I said it. Who needs ’em?

I think they’re the 43rd best candy in the candy aisle. They’re a cookie ingredient. They exist to be customized and given out as expensive party favors. Plain M&M’s are co-stars in a good trail mix at best. They’re raisins. You can keep ’em.

Phew! Sorry folks, but that mini rant felt good. You know Vin always brings those controversial opinions. You can’t spell “controversial” without “Vin”…if you eliminate a bunch of letters and then rearrange them for some reason.

Now that I got that off my chest, I should say I actually do enjoy most other M&M’s variations. Whether it’s the ol’ reliable Peanut or the Greatest of All Time Peanut Butter; from Crispy to Pretzel to Peppermint; and all the way down to Almond and Candy Corn, M&M’s usually brings it with their other flavors. So I was genuinely excited to try the new Café Mocha M&M’s.

First, the sniff test. This was a major bummer. The bag smells like a standard bag of M&M’s. I was hoping it would have a coffee scent because I find few smells better than a freshly opened bag of coffee beans.

Next, the eye test. As you can see they come in the classic green and red holiday colors. In terms of size, they’re about the same diameter of a Peanut Butter M&M and they’re bigger than a regular, but smaller than a peanut.

Last but not least, the taste test. At first it tastes like a plain M&M whose recipe went awry. It’s almost like I’m eating semi-sweet mini M&Ms made specifically for baking. The mocha is there, but the “café” takes a few seconds to recognize. Once you get the slightly bitter coffee element, it levels out and becomes a successful enough piece of candy. These are milk chocolate based, but I might have guessed dark.

If you scoop a handful of these at a holiday party, you might not even know what the flavor is. If I didn’t have the bag in front of me, I would have probably taken a couple minutes to figure it out.

Don’t get me wrong, they’re pretty good, but I think they should have had more coffee flavor. If you’ve ever had a chocolate covered espresso bean, the taste is similar. These don’t pack as much flavor intensity as any chocolate espresso bean I’ve had, but they’re definitely in the ballpark.

Café Mocha M&M’s probably aren’t going to become one of your holiday staples, but they’re definitely worth a try.

(Nutrition Facts – 1.5 oz. – 210 calories, 80 calories from fat, 9 grams of fat, 5 grams of saturated fat, 5 grams of cholesterol, 30 milligrams of sodium, 30 grams of carbohydrates, 1 gram of fiber, 27 grams of sugar, and 2 grams of protein.)

Item: Milk Chocolate Café Mocha M&M’s
Purchased Price: $3.19
Size: 8 oz. bag
Purchased at: Target
Rating: 6 out of 10
Pros: Better than plain M&M’s. Flavor is similar to chocolate espresso beans. Decent seasonal candy option.
Cons: Coffee/espresso flavor isn’t strong enough. There are better M&M’s choices. Bag doesn’t smell like fresh coffee beans. Raisins.