The Impulsive Buy

REVIEW: Mountain Dew Midnight Grape Kickstart

I’d like to apologize to Mountain Dew Midnight Grape Kickstart.

On several occasions, on this blog, out in public, and in a mirror, I’ve said the grape-flavored Mountain Dew Pitch Black is the best Mountain Dew flavor. So when I learned the brand was coming out with Midnight Grape Kickstart, I said to myself in the mirror, “YASSSSS!!! A grape-flavored Dew!!!” because I thought it would taste like my beloved Pitch Black.

But after drinking it and comparing it with Pitch Black (which I received from Mountain Dew a few weeks ago), I realized I shouldn’t have gotten my hopes up because my logic was flawed.

I thought Grape + Mountain Dew = Pitch Black, but that’s not the case and I should’ve known that. Does the Black Cherry Kickstart taste like Mountain Dew Code Red? No. Does Orange Citrus Kickstart taste like Mountain Dew Livewire? No. So I’m sorry to Midnight Grape Kickstart for thinking it would taste like something that it doesn’t.

How can I make it up to you, Midnight Grape Kickstart?

A glowing review? Nope, you’re not going to get that.

Much like all the Kickstart varieties that come in 16-ounce cans, this grape one has 5 percent juice, which comes from white grape juice concentrate. The addition of juice gives the beverage a natural grape flavor and not the candy-like grape Pitch Black has. Although it’s white grape juice, the color and flavor are more like a purple concord grape.

It’s not syrupy sweet like regular Mountain Dew sodas, thanks to artificial sweeteners ace K and Sucralose backing up the high fructose corn syrup. The use of those sweeteners cut the sugar content to 20 grams per can, which is a third of what’s in a 16-ounce serving of regular Dew. However, the lower sugar content makes it taste like a lightly carbonated diet grape juice or lightly carbonated grape juice that’s been watered down.

To be honest, I didn’t really care for it the first time. But after having a second can, it’s grown on me. However, that could be the 90 milligrams of caffeine per can talking.

I’m a fan of Mountain Dew Kickstart. I regularly purchase the Black Cherry and Fruit Punch flavors. But, even though Midnight Grape has grown on me, I can’t say the new flavor is good enough to join the other two flavors as a regular purchase.

(Nutrition Facts – 1 can – 80 calories, 0 grams of fat, 170 milligrams of sodium, 105 milligrams of potassium, 21 grams of carbohydrates, 20 grams of sugar, 0 grams of protein.)

Purchased Price: 99 cents
Size: 16 oz. can
Purchased at: Target
Rating: 6 out of 10
Pros: Decent grape flavor that may take some getting used to. Fewer calories and sugar than regular Mountain Dew. Contains fruit juice. Natural grape flavor. 90 milligrams of sweet, sweet caffeine.
Cons: If you’re expected Mtn Dew Pitch Black, stop expecting. Tastes like diet grape juice or watered down grape juice. Apologizing to a Mountain Dew flavor.