The Impulsive Buy

REVIEW: Reese’s Peanut Butter Cups Stuffed with Reese’s Pieces

In a perfect world food would be an easy linear math problem.

Most the time this concept stands to reason. Just as we recite 2 + 2 = 4 ad nauseam during our earliest days of grade school, our first adventures in the world of taste confirm basic premises upon which all further knowledge of sweet and salty is built upon. Bacon + Burger = Excellent, Fish + Cheese = Why?, and, my personal favorite, Peanut Butter + Chocolate = All You Need In Life.

Yes, a Reese’s Peanut Butter Cup is all you need in life.

This is not subject to relativism. Name for me one person who does not like Reese’s Peanut Butter Cup. What’s that, you can’t? I’m telling you such people do not exist. You don’t become the highest selling candy in the country because you have haters. Okay then, try one person who does not like a handful of Reese’s Pieces? Speak up! Are those crickets chirping in the background? Thought so.

So if we’re talking math and we’re talking candy, it should follow that Awesome Chocolate and Peanut Butter Candy + Another Awesome Chocolate and Peanut Butter Candy = Exponentially Awesome Chocolate and Peanut Butter Candy. Unfortunately, the new Reese’s Milk Chocolate Peanut Butter Cups stuffed with Reece’s Pieces taste remarkably like…Reese’s Peanut Butter Cups.

I am not trying to say this is a bad thing (I did call them “awesome”). Far be it from me to audit the millions of dollars we fork over annually for that creamy peanut butter center and smooth milk chocolate shell. But when one expects the crunchy, intense burst of even more peanut butter and chocolate to give the cups the all-important textural variation that makes a simple candy like Crunch so popular, one only returns with slightly grainy shards of chocolate shell sticking from the peanut butter. The two peanut butter elements even meld into each other, creating a completely indistinguishable flavor that tastes both unequivocally yummy and devastatingly disappointing.

2 + 2 = 4? Psh. Now I get what Orwell meant when he wrote that 2 + 2 = 5. Except 5 is not any better than 4.

I’m sure there are a fair number of people saying, “Well, what did you expect?” Fair question, but excuse me for holding the Reese’s R&D people to a high standard. The brand has only given us, what, about as many variations of peanut butter and chocolate as there are Duggar children? Yet where every Reese’s product seems to offer a bit of something extra when it comes to taste and texture, the new Reese’s Peanut Butter Cups with Reese’s Pieces provide just an additional military-sized acronym to memorize in all your favorite candy forums (RMCPBCswRP in the unabridged form).

And, for the record, a bolder choice would have been to wrap an entire dark chocolate Reese’s cup in a Reese’s Pieces milk chocolate shell, thus encasing the smooth and creamy peanut butter to two levels of chocolate and increasing the crunch a gazillion times. And while we’re at it, can we add a white chocolate drizzle?

But then again, what do I know. I’m just a guy who has only been eating Reese’s PB Cups and Reese’s Pieces since I learned that 2 + 2 = 4.

(Nutrition Facts – 1 package or 2 cups – 220 calories, 100 calories from fat, 12 grams of fat, 5.0 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 125 milligrams of sodium, 25 grams of carbohydrates, 2 gram of dietary fiber, 23 grams of sugar, and 4 grams of protein.)

Purchased Price: $1.00
Size: 1.5 oz
Purchased at: Shoppers Food
Rating: 6 out of 10
Pros: It’s a Reese’s Peanut Butter Cup. Of course you love that smooth and slightly salty peanut butter and sweet milk chocolate! The simple life of linear first grade math equations. Military-grade acronyms for candy.
Cons: Tastes exactly like a regular Reese’s Peanut Butter Cup. Pieces provide a barely distinguishable textural contrast. A whimper in a banging tradition of product innovation. Rereading 1984