The Impulsive Buy

REVIEW: Shimmery White Chocolate M&M’s

I am of the opinion that there’s very little in life that can’t be improved by a bit of glitter. So you can imagine how excited I was to hear about Shimmery White Chocolate M&M’s – a limited edition with sparkles! Visions of glitzy holiday food crafts danced in my head.

After locating a small stash in the barely-yet-stocked holiday aisle of Target, I hurried home – careful not to jostle too much for fear of dislodging any shimmer. I sliced open the bag and feasted my eyes on…what’s the opposite of glitter?

Crusty patina?

There wasn’t a whiff of twinkle in this bag. Not even a glint. The smooth, dull red and green candies were mottled with pale opaque flecks. It looked a bit like the white-ish “bloom” you see on old chocolate – the stuff that instinctively makes people hurl perfectly edible chocolate across the room like a flaming snake. The white candies were just solid white, no patina or glow. I’m curious if they rolled off the production line like this, or if something happened in transit. In any case, they were a 100 percent shimmer fail.

The taste is the familiar M&M’s white chocolate that we’ve seen in other editions like Candy Corn and Boo-tterscotch – sweet and milky, but without additional flavor in this case. I do generally love the larger, rounder size and shape of the limited-edition M&M’s. It’s a tactile reminder that you’re indulging in something apart from the classic. But considering that the appeal of this particular product rests almost entirely in the visuals, I have to consider them a flop.

My dreams of Pinterest-worthy, shiny M&M-studded baked goods were out the window like a gin-soaked Santa who couldn’t manage the chimney. So I grabbed some edible glitter from the baking supply shop and fixed them for you, Mars. You’re welcome!

…and craft nirvana achieved.

(Nutrition Facts – 1.5 ounces – 210 calories, 100 calories from fat, 11 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 40 milligrams of sodium, 29 grams of carbohydrates, 0 grams of fiber, 28 grams of sugar, and 2 grams of protein.)

Purchased Price: $3.19
Size: 8 oz. bag
Purchased at: Target
Rating: 4 out of 10
Pros: Taste is solid – the basic M&M’s white chocolate base.
Cons: I was promised shimmer! I want my shimmer!