Several years ago there was Berry Burst Cheerios. It wasn’t flavored with real fruit, it had real fruit — freeze-dried fruit. The cereal was eventually discontinued for some reason. But I imagine it was because of the freeze-dried fruit and the way they’re milk-sucking sponges. (Spotted by Chris B at ShopRite.)
If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.