The Impulsive Buy

REVIEW: Exclusive Villains Edition Frosted Chocolate Sugar Cookie Printed Fun Pop-Tarts

If you ever wondered whether or not this is the greatest time to be alive in human history, chew on this: each and every one of us can now waltz on into the local Walmart and buy The Joker, Lex Luthor and a whole host of other fictitious mass murderers and megalomaniacs in breakfast pastry form.

Capitalizing on the success of last year’s D.C. Superhero Printed Fun Pop-Tarts, these Wally World exclusives give us the downright surreal pleasure – no, the absolute privilege – of being able to eat such obscure comic book bad guys as Cheetah and Captain Cold for breakfast. And when I mean “obscure,” I’m talking super-duper-mega-hyper-obscure: if you would’ve told me this time last year Kellogg’s would be putting Atrocitus on its flagship toaster pastries, I probably would’ve tried to get you committed.

Serving as the breakfast equivalent of trading cards, each of the 16-pack boxes (there are two in each metallic sleeve, as always) contain a random grab-bag of iconic and not so iconic rogues, including but not limited to Sinestro, Two-Face, Scarecrow, Poison Ivy and Catwoman.

By and large, the “Tartwork” varies in quality – some Tarts look pretty smooth and colorful while others look blurred to the point of being Rorschach tests. I’m not sure how many different characters got the Pop-Tart treatment, but if anybody out there finds a Gorilla Grod, please email me ASAP.

As for the flavor, we’re working with something Kellogg’s calls “frosted chocolate sugar cookie.” That may sound a little vanilla, but as soon as these things touch your taste buds, you’ll probably start doing backflips. Folks, these are basically OREOS-flavored Pop-Tarts, right down to the taste, texture, aroma and even mouthfeel of the interior creme. Really, it does a better job of aping Nabisco’s beloved twist-top sandwiches than even the Cookies & Creme Pop-Tarts, and those things were still pretty spot-on.

These Tarts are good fresh out of the box, but if you really want to get your $4 worth, you have to eat them heated. The interior creme practically liquefies in the shell, and this is without question one of the best tasting fillings Pop-Tarts has ever trotted out.

I’ve got to give Kellogg’s major props here. With the D.C. character angle, it would’ve been so easy to just churn out a bland product, but they actually went the extra mile and made sure the food itself was grade A stuff.

Fast food/junk food marketers, take note: THIS is how you do a “tie-in” gimmick right.

(Nutrition Facts – 1 pastry – 190 calories, 40 grams from fat, 4.5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 36 grams of carbohydrates, less than 1 gram of dietary fiber, 14 grams of sugar and 2 grams of protein..)

Purchased Price: $3.68
Size: 28.2 oz. box/16 pastries
Purchased at: Walmart
Rating: 9 out of 10
Pros: The Oreos-esque flavor remains excellent, cold or heated. the interior creme is absolutely delicious. The sheer awesomeness of being able to snap Bane in half and eat him for breakfast.
Cons: Having to buy five or six boxes until you find a mint condition Solomon Grundy. Getting two Harley Quinns when you’d settle for just one Killer Croc. The way your girlfriend looks at you when you tell your toaster to “kneel before Zod.”