Hostess’ Strawberry Cup Cakes debuted in 2011 B.B. (Before Bankruptcy). They came back in 2015 and they’re back again this year. (Spotted by Amanda Y at Kroger.)
If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (email@example.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.