The Impulsive Buy

REVIEW: Reese’s Flavor of Georgia Honey Roasted Peanut Butter Cups

Since I’ve lived pretty much my entire life in the metro-Atlanta area, I suppose I’m one of the more qualified people out there to judge the authenticity of Reese’s newfangled, Georgia-themed P.B. cup. Well, nice try, Hershey, but this thing is about as genuinely Georgian as a nasally accent, adequate public transportation, and unsweetened tea.

OK, I get that the two big Georgia food stereotypes are peaches and peanuts. But if you’re going to take the lazy, uninspired route, at least make sure it’s the RIGHT kind of stereotypical foodstuff. In all my 30-something years in Georgia, not ONCE have I ever seen anyone at a roadside stand hawking honey-roasted peanuts.

In fact, the ONLY type of peanuts people in these parts seem to eat are the boiled variety – and to be frank, I think I actually would’ve enjoyed that more than this half-hearted “Flavors of America” offering.

This may very well be the least special “special edition” gimmick food of all-time. Not only is the advertised “honey roasted” flavor faint, it’s practically non-existent. Yes, there is some oily stuff in and around the cups, and the interior peanut butter at least looks a little slicker than your normal cup, but in terms of taste, this thing is virtually indistinguishable from your regular old Reese’s. I wound up buying two packages, just to see if the first one I ate was defective. Well, four special edition cups later and it’s distressingly apparent; this L-T-O product is basically the same thing as the standard product!

You know the product formula is fouled up when consumers have to literally FOCUS on what they’re eating to pinpoint the flavor. It doesn’t matter how slow you chew them or how hard you try to let the flavor seep into your tastebuds; simply put, the “honey-roasted” flavor just isn’t there.

I’m a big fan of Reese’s, but this product is a colossal disappointment. Granted, it still tastes pretty good, but the whole point of L-T-O products is to give consumers something different – if not in terms of flavor, at least in terms of aesthetics.

If Reese’s can release pumpkin-shaped cups for Halloween, they easily could’ve made regular-flavored cups shaped like famous Georgia iconography like, I don’t know, the silhouette of a Waffle House or a zombie from The Walking Dead or the Falcons logo (which, for bonus realism, could fall apart when you only have a quarter left to eat.)

From Coca-Cola-soaked pecan pie to Gladys Knight’s chicken and waffles (no, that’s a real thing, I promise you), my home state offered plenty of interesting, novelty food options for Reese’s to consider. And with all that potential on the table, how disappointing that they ultimately decided to aim this low with their final effort.

(Nutrition Facts – 220 calories, 110 calories from fat, 13 grams of total fat, 4.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 150 milligrams of sodium, 24 grams of total carbohydrates, 2 grams of dietary fiber, 22 grams of sugar and 5 grams of protein.)

Purchased Price: $1.49
Size: 2 cups
Purchased at: CVS
Rating: 3 out of 10
Pros: Overall, the product does taste pretty good. And at least the packaging is pretty.
Cons: It tastes just like a regular Reese’s cup. The “honey-roasted” flavor is so slight, I’m not entirely sure it exists. Realizing we could’ve had a Chick-Fil-A Icedream Cone flavored Hershey Bar or a Peach Cobbler Mr. Goodbar instead of this seasonal snoozer.