The Impulsive Buy

REVIEW: FYE Food Fight Funky Fry & Killer Ketchup Milk Chocolate Bar

Y = French Fry + Ketchup + Chocolate.

Take a moment to let the foodgebra (food+algebra) sink in. I could not believe my eyes either, but this franken-food was brought to life by retailer FYE and Astor Chocolate with an equally as complicated product name — Food Fight Funky Fry & Killer Ketchup Milk Chocolate Bar.

The FYE-exclusive Food Fight Chocolate Bar line includes other franken-flavors, like Crispy Caramel Popcorn, Crunchy Tortilla Muchacho Taco, and Together Forever Peanut Butter & Jelly.

I was very intrigued by the Killer Ketchup wild card because the chocolate and deep-fried potato combo has been done. A little part of me was dubious that they’d actually put all of it into a chocolate bar, but the ingredients were listed on the back very plainly: milk chocolate, potato chips, sea salt, freeze dried white onion powder, dried tomato powder, roasted garlic powder, and chipotle chili pepper powder.

I assumed the chili is where the “killer” part comes in. After reading the ingredients, I was a little terrified but the Aqua Teen Hunger Force-esque characters on the packaging dared me to take the plunge.

When I opened it, I was surprised to find the chocolate bar looked like a regular chocolate bar – even the cross-section reminded me of a plain ol’ Nestle Crunch Bar. It also didn’t smell any different – whew. The chocolate did seem softer as it started melting where my fingers were holding it. Said softness translated into a pleasant melt in your mouth texture (think Hershey’s Kisses) and I thought the chocolate itself actually tasted better than Hershey’s.

Despite the rich milk chocolate-y sweetness, there was no mistaking the savory elements. After the initial chocolate taste, the garlic and onion flavors were the most prominent followed by a mild heat. It was like eating slightly spicy sour cream and onion chips topped with chocolate, which tasted as weird as it sounds.

Net net, it was nothing like eating ketchup and fries. I simultaneously felt relief and disappointment. It would’ve been pretty epic if this was the ultimate food mind-trip, but it would also ruin chocolate and/or ketchup and fries for me forever.

So, let’s solve the equation at the beginning of this review and let Y = WHY?!

I know it’s trendy to create crazy limited time only flavors, but I think this is way too far on the deep end. It was definitely a unique-once-in-a-lifetime-because-you-only-need-to-try-it-once experience, but don’t say I didn’t warn ya.

(Nutrition Facts – 260 calories, 15 grams of fat, 9 grams of saturated fat, 10 mg of cholesterol, 100 milligrams of sodium, 29 grams of carbohydrates, 1 grams of fiber, 25 grams of sugar, and 3 grams of protein..)

Purchased Price: $2.99
Size: 1.75 oz. bar
Purchased at: FYE
Rating: 5 out of 10
Pros: Most unique chocolate experience I’ve had. Better chocolate than Hershey’s. Good heat from the chili.
Cons: Doesn’t taste like fries and ketchup. Honestly, not something I want to eat again.