REVIEW: FYE Food Fight Funky Fry & Killer Ketchup Milk Chocolate Bar

FYE Food Fight Funky Fry  Killer Ketchup Milk Chocolate Bar

Y = French Fry + Ketchup + Chocolate.

Take a moment to let the foodgebra (food+algebra) sink in. I could not believe my eyes either, but this franken-food was brought to life by retailer FYE and Astor Chocolate with an equally as complicated product name — Food Fight Funky Fry & Killer Ketchup Milk Chocolate Bar.

The FYE-exclusive Food Fight Chocolate Bar line includes other franken-flavors, like Crispy Caramel Popcorn, Crunchy Tortilla Muchacho Taco, and Together Forever Peanut Butter & Jelly.

FYE Food Fight Funky Fry  Killer Ketchup Milk Chocolate Bar 2

I was very intrigued by the Killer Ketchup wild card because the chocolate and deep-fried potato combo has been done. A little part of me was dubious that they’d actually put all of it into a chocolate bar, but the ingredients were listed on the back very plainly: milk chocolate, potato chips, sea salt, freeze dried white onion powder, dried tomato powder, roasted garlic powder, and chipotle chili pepper powder.

I assumed the chili is where the “killer” part comes in. After reading the ingredients, I was a little terrified but the Aqua Teen Hunger Force-esque characters on the packaging dared me to take the plunge.

FYE Food Fight Funky Fry  Killer Ketchup Milk Chocolate Bar 3

When I opened it, I was surprised to find the chocolate bar looked like a regular chocolate bar – even the cross-section reminded me of a plain ol’ Nestle Crunch Bar. It also didn’t smell any different – whew. The chocolate did seem softer as it started melting where my fingers were holding it. Said softness translated into a pleasant melt in your mouth texture (think Hershey’s Kisses) and I thought the chocolate itself actually tasted better than Hershey’s.

FYE Food Fight Funky Fry  Killer Ketchup Milk Chocolate Bar 4

Despite the rich milk chocolate-y sweetness, there was no mistaking the savory elements. After the initial chocolate taste, the garlic and onion flavors were the most prominent followed by a mild heat. It was like eating slightly spicy sour cream and onion chips topped with chocolate, which tasted as weird as it sounds.

Net net, it was nothing like eating ketchup and fries. I simultaneously felt relief and disappointment. It would’ve been pretty epic if this was the ultimate food mind-trip, but it would also ruin chocolate and/or ketchup and fries for me forever.

So, let’s solve the equation at the beginning of this review and let Y = WHY?!

I know it’s trendy to create crazy limited time only flavors, but I think this is way too far on the deep end. It was definitely a unique-once-in-a-lifetime-because-you-only-need-to-try-it-once experience, but don’t say I didn’t warn ya.

(Nutrition Facts – 260 calories, 15 grams of fat, 9 grams of saturated fat, 10 mg of cholesterol, 100 milligrams of sodium, 29 grams of carbohydrates, 1 grams of fiber, 25 grams of sugar, and 3 grams of protein..)

Purchased Price: $2.99
Size: 1.75 oz. bar
Purchased at: FYE
Rating: 5 out of 10
Pros: Most unique chocolate experience I’ve had. Better chocolate than Hershey’s. Good heat from the chili.
Cons: Doesn’t taste like fries and ketchup. Honestly, not something I want to eat again.

4 thoughts to “REVIEW: FYE Food Fight Funky Fry & Killer Ketchup Milk Chocolate Bar”

  1. Hey Tiffany! Thanks a lot for the review! I never thought i would see those chocolates here on theimpulsivebuy again (after the spotted on shelves news), though i was kinda interested in them 😀

    It looks like you got more than just the Fry Killer Ketchup Chocolate bar and as i already wrote in the news about the bars i’m really curious about the Taco one. 🙂
    Were you already able to try this bar and could give me some information if and how you liked it? 🙂

    If not: No worries! But i had to take the chance and had to ask 🙂


    1. Hey there! Thanks for reading my review. I just tried the Taco one. Here are my thoughts:
      *it definitely tastes better than the French Fry Killer Ketchup bar
      *can tell they’re tortilla chips (tastes like corn) but it comes off a little bit like stale tortilla chip
      *definitely more of a chipotle chili kick! almost caught me off guard!

      1. Hey Tiffany!

        Sure! I like your reviews. So why not reading and enjoying them, right? 🙂

        Thanks a lot for coming back to me and my question after you’ve tried the Taco flavored bar. You’re amazing! 🙂

        It seems like i feared: The “spicy chipotle/chili kick” isn’t something they should’ve gone with here.
        As mentioned, the Ritter Sport Tortilla bar was just sweet and a bit salty and the corn pieces were still crunchy. I hoped this bar is somewhat delivering another layer of taste to the – _in my opinion_ – “killer combination” of choclate and salty corn/tortilla chips, but it seems it just to much. 🙂

        Thanks for trying and “sacrificing” yourself for us (i mean these bar are really one of the adventures products even for us foodies xD)! 🙂


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