COMING SOON: Ben & Jerry’s Moo-phoria Light Ice Cream

Ben  Jerry s Moo phoria Light Ice Cream

Update: We reviewed it! Click here to read our review.

Ben & Jerry’s released a bunch of new products last month and this month it’s rolling out a new light ice cream line called Moo-phoria. Each 1/2 cup serving has 140-160 calories and 60-70 percent less fat than regular Ben & Jerry’s flavors. And it does this without using artificial sugar substitutes or sugar alcohols.

But how does Ben & Jerry’s do that? Magic? Science? A deal with the Devil, which I guess could be considered magic?

Moo-phoria pints are available in three flavors:

  • Chocolate Milk & Cookies – Chocolate and vanilla light ice cream swirled with chocolate chip cookies.
  • Caramel Cookie Fix – Vanilla light ice cream with shortbread cookies and a salted caramel swirl.
  • PB Dough – Chocolate light ice cream with gobs of chocolate chip peanut butter cookie dough.

The new light ice cream line will be available at grocery stores nationwide for a suggested price of $4.89. It will also be available at Ben & Jerry’s online store:

8 thoughts to “COMING SOON: Ben & Jerry’s Moo-phoria Light Ice Cream”

  1. The ‘light’ ice creams I have tried (ie Halo Top) taste fine. That’s not the problem. It’s the texture. I just can not get over Halo’s styrofoamy mouthfeel, no matter how long I let it temper.

  2. Poor Arctic Zero. They basically started the ultra-low-cal/low-carb ice cream trend, but not only has Halo Top moved in to dominate the market, now Ben & Jerry’s is in the game.

    It’s okay Arctic Zero. I will stay faithful. For the most part.

    1. Arctic Zero is coming out with a new lineup that has a bit more calories (around what Halo Top has) but they’re saying they were rated even better than these competitors! I’m remaining optimistic but only time will tell how they turn out! 😉 Personally, I don’t think these Ben & Jerry’s pints will be competition for Halo Top or Enlightened since they come out to 560-640 calories a pint compared to 240-360.

      1. Ah, good catch. As Ben & Jerry’s surely intended, I saw the calorie number and skipped over the serving size.

        Arctic Zero has had “chunky” flavors with mix-ins for a year or two now: dark chocolate cherry, brownie batter, etc. But as you mention, those have double the calories and carbs as the “creamy” flavors. I fear the company will eventually just do away with the creamy flavors and focus on the chunky ones, which is how Halo Top has distinguished itself.

        It’s a common trend when a healthier product comes out. A competitor makes a less-healthy version, people prefer it for obvious reasons, and then the rest of the companies start releasing their own ever-less-healthy versions in an arms race to the bottom. If Ben & Jerry’s takes a bite out of the market segment with its more fattening product, just watch Halo Top introduce new “premium” flavors with more mix-ins, calories, carbs, etc.

        Eventually, they’ll all end up being like 10 fewer calories than regular ice cream.

  3. Anxious to try this. Halo Top has big sales but it’s not that good. The best I’ve tried so far is Enlightened but they need to market it more.

  4. It compares to Turkey Hill/Friendly’s, not to Halo Top. I’m not sure why everyone compares them, as this is just low fat ice cream, and not low sugar ice cream.

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