The Impulsive Buy

REVIEW: Creepy Cocoa Crisp M&M’s

Creepy Cocoa Crisp M M s

What are Creepy Cocoa Crisp M&M’s?

The Target-exclusive Halloween M&M’s for 2019 are dark chocolate with a cocoa crispy center, in festive colors of brown, red, and orange.

How are they?

I was underwhelmed by the Target-exclusive Cookies & Screeem of yesteryear, but these Creepy Cocoa Crisp are a decided improvement. I like dark chocolate M&M’s, but they’re even better with the crispy texture! My family members who don’t much care for the Crispy variety enjoyed these.

My only disappointment is that it’s hard to taste the cocoa element in the crisp part (which is the same color as the chocolate). The dark chocolate overpowers it. But that’s a minor quibble, because they’re still wonderful. This is a simple concept, but it works very well.

Is there anything else you need to know?

With the package portraying the Red M&M holding a bowl of chocolate cereal while wearing a vampire costume, it seems obvious Mars is channeling Count Chocula. But that cereal is made of corn, whereas the M&M crispy parts are made of rice flour. I appreciate the creativity —- it’s not predictable, but it still has a seasonal connection.

Conclusion:

The colors, flavor, and texture combine to make this limited-edition flavor a winner. Since Red is dressed as a vampire, I imagine repurposing a line from The Munsters to tell him how I feel about this candy:

Me: “I really dig you!”

Red: “And someday I’ll return the favor!”

Purchased Price: $3.19
Size: 8 oz. bag
Purchased at: Target
Rating: 9 out of 10
Nutrition Facts:: (1 oz./28 grams/30 pieces) 140 calories, 5 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 25 milligrams of sodium, 21 grams of carbohydrates, 1 gram of dietary fiber, 16 grams of sugar (includes 16 grams of added sugars), and 1 gram of protein.

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