The Impulsive Buy

REVIEW: French’s & Coolhaus Mustard Ice Cream Truck

French s  Coolhaus Mustard Ice Cream

You really get to know who your friends are in the moments after you yell across the office, “There’s a French’s Mustard Ice Cream Truck pop-up today for National Mustard Day – who’s going with me?!?!” 

I thought I’d drag my co-workers, kicking and screaming, into my novelty-flavored world. I dared them into trying Wasabi and Spicy Chicken Wing Oreos. I buttered them up with Strawberry Cheesecake Kit Kats. But there I was, standing solo on a hot Rockefeller Center sidewalk, gleefully spooning bright yellow, mustard-flavored ice cream into my gaping maw. I couldn’t miss something as potentially horrifying as this.

My co-workers missed out, because, defying all odds and expectations, French’s Mustard Ice Cream was GOOD. 

First things first – based on color alone, there was no question this was mustard ice cream. French’s and Coolhaus ice cream perfectly replicated that signature shade. The serving was a good size for a free sample – about a scoop and a half. It came with a Coolhaus pretzel cookie that was absolutely delicious. 

My first impression when the ice cream hit my taste buds was “vanilla plus something.” The mustard flavor was far more subdued than I expected. There was none of the sharp tang that the condiment is known for. It took a moment for the mustard flavor to even land on my palate, and even then, it took a back seat to the milk/cream/vanilla. I wondered if anyone would correctly identify it if they didn’t already know, or have the visual cue of the color.

Overall, I thought it was an enjoyable ice cream that I might actually buy again if it were in stores.

In case you weren’t in New York/Los Angeles, or had something more pressing to do with your day (can’t imagine what would qualify), the French’s website has a home recipe you can use to recreate the magic of the Mustard Ice Cream Truck, albeit without the intoxicating perfume of Manhattan in the summer. I decided to give it a whirl. 

It’s a no-churn recipe, so you don’t need an ice cream machine, just a blender. It came together in under five minutes, but needed a few hours in the freezer. I left mine overnight and it was a good scoopable consistency in the morning. 

Taste-wise, it was on-par with the truck ice cream, but the texture was more like a frozen whipped topping, because it’s essentially a whipped cream base. I think I added a pinch more mustard than the truck, because I noticed it more here, but it’s an easy and pretty accurate copy of what I had on the street.

I have to hand it to French’s for creating a quirky, fun food instead of just another “experience” that’s all about taking Instagram photos with their logo.

And guess who’s going to work tomorrow with a batch of mustard ice cream and a bunch of spoons?

Purchased Price: FREE / DIY
Size: N/A
Purchased at: French’s & Coolhaus Mustard Ice Cream Truck
Rating: 9 out of 10
Nutrition Facts: Not available.

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