When French’s recently announced they were dropping a mustard ice cream for National Mustard Day, it clearly sent shockwaves through the processed-food industry, because the very next day, Oscar Mayer waded into the turgid waters of inedible-sounding treats with its own concoction.
“The Ice Dog Sandwich” consists of a cookie “bun,” hot dog sweet cream ice cream with candied hot dog bits, and spicy dijon gelato – handed out at the newly-white Wienermobile.
I would normally assume that Oscar Mayer was trying to bite into French’s publicity with the suspiciously-timed release, but 13 days seems like a tight turnaround to make enough product, repaint the ride, and get it to NYC. Coincidence? I’ll give them the benefit of the doubt.
Having just sampled two versions of French’s ice cream, I was revved and ready when that White-Walker-phallus truck pulled up steps away from the public restrooms of Bryant Park. Coincidence? Probably.
The standard paper hot dog trays, foil wrappers with logo stickers were underwhelming. French’s had branded cups, decorations, and napkins. Just sayin’. But I was fascinated by the ingredients list on the back – celery juice? Cherry powder?
The sandwich didn’t look like the advance photos. It was half the thickness and none of the color. The pink candied meat bits were the only way to tell the hot dog side from the mustard side.
I was not a fan of the cookie bun. Flavor-wise, it was a decent sugar cookie, but the texture was like a wet blondie. It didn’t hold a candle to the lovely Coolhaus pretzel cookie at French’s truck.
The spicy dijon gelato tasted exactly like what I expected when I tried the French’s ice cream – tangy, strong, and extremely mustardy. I didn’t like it at all. It didn’t mesh well with the hot dog ice cream, which was delightful.
Yes, I’ll say it again – the delightful hot dog ice cream. Its flavor was mostly vanilla (like French’s) but with meaty/savory hints when you got to the candied hot dog bits. It felt like a spin on ice cream with bacon. I would eat it again, but not in this combination.
Proving that we should all stay in our lanes, Oscar Mayer’s Hot Dog Ice Cream, French’s Mustard Ice Cream, and Coolhaus’ Pretzel Cookies would be an amazing trio.
Now, where is my Pizza Sorbet?
Purchased Price: Free
Purchased at: Received at Oscar Mayer Ice Dog mobile
Rating: 5 out of 10 (Hot Dog Ice Cream alone – 9 out of 10)
Nutrition Facts: Not available.