What is Smartfood Flamin’ Hot White Cheddar Popcorn?
Summer may be winding down, but things in the snack aisle are just heating up! Combing Frito-Lay’s flagship cheddar-dusted popcorn with a burst of its flagship heat, Smartfood’s Flamin’ Hot White Cheddar Popcorn is here to keep things toasty long after sweater weather has arrived.
How is it?
Red. So very red. Even after seeing the bag, I didn’t quite expect the popcorn to be as generously coated in fiery cheese dust as it was. Even though Frito-Lay decided to shy away from artificial flavors, it didn’t hesitate to break out the whole arsenal of FD&C food colors in a way that would make a box of crayons jealous.
Eye-catching color aside, this whole-grain snack doesn’t have much else that makes it stand out. Unlike Route 11’s regionally-famous Mama Zuma chips, which I’m positive only exists to appeal to the same people who found Sonic’s Reaper Spicy Margarita enjoyable, the heat in Smartfood’s Flamin’ Hot Popcorn is woefully lukewarm by comparison.
That’s not to say it’s terrible, though. The popcorn starts super mild, but the heat gradually builds as you keep eating it. It never got to the point where my eyes began to tear, but it was present. Also, I found it to be just strong enough to make me keep eating – much like how the super-secret spice on Doritos makes them dangerously addictive.
Unfortunately, Smartfood’s signature white cheddar flavoring ends up playing second fiddle to each kernel’s red-hot coating. It’s just barely present – providing a bit of buttery creaminess desperately needed in pre-popped popcorn – but it’s just not sharp enough to stand up against the heat.
Is there anything else you should know?
Let me clarify something – although this popcorn is a little on the warm side, it’s not spicy. With all its heat stemming from a mysterious blend of proprietary natural flavors, this popcorn lacks the complexity of a heavily spiced meal at your local Mexican joint. Instead, it tastes more similar to the blind heat of having just eaten a spoonful of cayenne pepper.
Although Smartfood’s new Flamin’ Hot White Cheddar Popcorn isn’t nearly as fire-hot as it looks, it packs just enough heat to keep things interesting, and I didn’t have any problems with finishing off a bag in quick order. Just don’t expect anything especially unique.
Purchased Price: $2.98
Size: 7 oz. bag
Purchased at: Walmart
Rating: 7 out of 10
Nutrition Facts: (2 1/2 cups) 150 calories, 10 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 200 milligrams of sodium, 14 grams of total carbohydrates, 2 grams of dietary fiber, 1 gram of total sugars, and 3 grams of protein.