REVIEW: Campfire S’more Pops

Campfire S more Pops

What are Campfire S’more Pops?

Move over cake pops because there’s a new sweet-on-a-stick in town! Designed to deliver a perfectly portable take on the classic treat, each pack of pops consists of Campfire’s standard-issue marshmallows enrobed in a milk chocolate and graham cracker shell.

How are they?

If you’ve ever eaten a regular s’ more, then you should know what to expect here. The milk chocolate and marshmallows both taste like any generic equivalent, and the graham cracker crumbs are identical to the dust at the bottom of a box of Honey Maid. Oddly enough, even though I suppose everything tastes more or less as they’re intended to, I can’t think of any better word to describe these pops than “adequate.”

Campfire S more Pops Size

Each component of the traditional toasted dessert is here, but what these treats lack is the messy, gooey nostalgia that makes s’ mores a special occasion kind of food. You don’t eat s’ mores on any old Tuesday night, because nobody wants to go through the work of gathering the ingredients, tending the fire, and cleaning everything up at the end if they know they have to wake up to go to work the next morning.

Campfire S more Pops Innards

Although I suppose some people might like that these s’ mores-on-a-stick are ready to eat, I think Campfire’s taken a midsummer culinary icon and removed the shared sense of cultural experience that makes it special in the first place.

Is there anything else you should know?

Campfire S more Pops Plated

Considering how lackluster these were to me in every other regard, I have to knock Campfire a little for how expensive these are. I mean, two bucks for only three pops? Seriously? Even if I’m only eating by myself, I’d want at least five of these to feel somewhat satisfied. By the time I’ve invested enough money to buy a reasonable portion, I may as well have bought a bag of Campfire’s regular roasters and cooked my own s’ mores at home in the toaster oven.


Although these might look cute sitting in a candy shop, or nested in the pastry case of a chic café, I’d advise passing on these in favor of making your own s’ mores at home.

Purchased Price: $1.98
Size: 3 pops
Purchased at: Walmart
Rating: 5 out of 10
Nutrition Facts: (3 marshmallows) 190 calories, 6 grams of total fat, 3.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 55 milligrams of sodium, 32 grams of total carbohydrates, 0 grams of dietary fiber, 24 grams of total sugars, 23 grams of added sugars, and 2 grams of protein.

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