The Impulsive Buy

REVIEW: Hershey’s Sugar Cookie Kisses

Hershey s Sugar Cookie Kisses Bag

For as long as I can remember, the Hershey’s Kisses have been literally ringing in the holiday season.

But as iconic as that commercial is, I have no reason to buy those red- and green-wrapped Kisses. That may have been exciting in the 1980s and ’90s, but in the 21st century, we like seasonal flavors to go with our seasonal wrappers.

Fortunately, Hershey’s has done exactly that by gifting us with its new Sugar Cookie Kisses, described as “sugar cookie flavored white creme with cookie pieces.”

When I open the bag, there’s a strong scent, but it doesn’t remind me of sugar cookies. It’s just vague sweetness.

Each Kiss is wrapped in silver foil with classic shapes printed on it: trees, stars, ornaments, hearts, and bells. It’s a subtle touch that brings me joy.

Inside the wrappers, the Kisses are standard white creme with red and green cookie pieces throughout. They’re nice and festive, but how is the taste?

Well, I don’t know how the creme is supposed to be “sugar cookie flavored,” but it tastes like regular white creme to me. The cookie pieces are crunchy like you’d find in a standard Hershey’s Cookies’ N’ Creme bar, just without the chocolate flavor. This summer, Hershey’s had Red White & Blue Cookies’ N’ Creme Bars. These Kisses remind me of those, almost exactly. But they certainly don’t taste like sugar cookies.

There is one way I am able to get a sugar cookie flavor. Instead of chewing, I let the white creme melt in my mouth until I have a lump of cookie pieces, then I chew on those. And they do taste like sugar cookies! I just wish the Kisses tasted like that no matter how I choose to eat them.

Even though I’m a little disappointed in Sugar Cookie Kisses, I’m not mad at Hershey’s. I appreciate that it creates these different seasonal flavors, and I hope it keeps doing so. Next year, if it used ginger cookies instead of these plain ones, that could be speculoos-tacular!

Purchased Price: $4.29
Size: 9 oz bag
Purchased at: Smith’s Marketplace
Rating: 6 out of 10
Nutrition Facts: (7 pieces) 150 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 40 milligrams of sodium, 19 grams of carbohydrates, 0 grams of dietary fiber, 15 grams of sugar, 12 grams of added sugar, and 2 grams of protein.

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