The Impulsive Buy

REVIEW: Ruffles Double Crunch Honey Mustard Potato Chips

Ruffles Double Crunch Honey Mustard Potato Chips Bag

What are Ruffles Double Crunch Honey Mustard Potato Chips?

Ruffles adds to its extra crunchy repertoire a sweet and tangy honey mustard flavor.

How are they?

A fellow snack-lover recently told me that the only thing greater than the variety of potato chip flavors is the speed at which we consumers demand them. I would have to add that the only thing faster than our demand rate is the speed at which we buy. This commentary is not based in economics or science, but rather my speedometer reading as I rushed to the store in search of this product, which combines my loves of sweet, salty, and savory all in one bite.

These Ruffles perfectly recreate what I consider to be the ideal honey mustard profile: the tang of dark mustard balanced with bright, sweet honey. Faint hints of paprika and horseradish flavors contribute some spice without resulting in a building heat sensation. Although their bright yellow color would suggest otherwise, the chips are not overly-coated with seasoning. At first, I wanted a touch more mustard flavor, but now I think any more seasoning would risk overwhelming the chip, which is more delicate than its hardy pretzel cousin.

Although other varieties exist, I had never tried a Double Crunch product before, and now I am never going back. Similar to a kettle-cooked chip, the crunch of the deep, chevron-angled grooves is intensely satisfying. Along with big flavor and crunch, these Ruffles deliver a big chip; several were the size of my admittedly elfin palm.

In short, these chips are tasty and addictive. A family member (a Sensible Eater who measures out salad dressing by the teaspoonful) and I demolished the bag in under 24 hours.

Anything else you need to know?

A Google search informed me that Ruffles released an Ultimate Tangy Honey Mustard flavor in 2013. Although I never had the opportunity to try them, the product images and ingredient list appear nearly identical to the Double Crunch variety. If you remember and pine for that product like a long-lost lover, the Double Crunch Ruffles may fill the hole in your chip-loving heart.

Conclusion:

Honey mustard fans of the world will happily set pretzels aside for this flavorful and addictive Double Crunch product.

Purchased Price: $2.50
Size: 7 3/4 oz. bag
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (per 28g/about 10 chips) 150 calories, 8 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 125 milligrams of sodium, 18 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar, and 2 grams of protein.

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