The Impulsive Buy

REVIEW: Van Leeuwen Kraft Macaroni & Cheese Ice Cream

Kraft Mac  Cheese Ice Cream Promo

What is Van Leeuwen Kraft Macaroni & Cheese Ice Cream?

Ever have the urge to dump a Kraft Macaroni & Cheese powder packet into a pint of ice cream? I kid you not – the ingredient list here is cream, milk, cane sugar, egg yolks, and Kraft cheese sauce mix. Of course, when the Van Leeuwen / Kraft Mac & Cheese truck set up in Manhattan and gave away free cups last week, I was there.

Why is this happening? Come on, it’s 2021. Stop asking – we’re beyond that now.

How is it?

I did not like this – and I went in with an open mind. I’ve had an ice cream made with brie cheese that was delicious. I liked the French’s Mustard Coolhaus Ice Cream and Oscar Mayer Hot Dog Ice Cream. But here, I thought the levels of the sweet ice cream base and savory cheese powder were too equal, fighting each other for center stage. In the mustard and hot dog ice creams, the base vanilla was the star of the show, the novelty ingredients were accents.

This combo might have worked better if one of the flavors dominated. But as-is, it was a cheesy-sweet mess that was not refreshing on a blazing hot day. That being said, it wasn’t even close to the worst thing I’ve ever tasted, so I’ll throw it some points.

Anything else you need to know?

This flavor is currently sold out at all the Van Leeuwen shops and online. So if you really want to try it, keep checking for a restock. Or just drop a powdered cheese pack into a pint of vanilla ice cream.

Conclusion:

People have said they liked it. Now, I like A LOT of stuff. Scroll back through my reviews at the ill-advised stuff that I’ll defend. But I can’t here. Only go for this if you’re a hardcore curiosity seeker.

Purchased Price: Free Giveaway
Size: approx. 3 oz. serving
Purchased at: Van Leeuwen ice cream truck
Rating: 4 out of 10
Nutrition Facts: not available

First photo courtesy of KraftHeinz. Scoop and sign photos courtesy of Steve Flack (mine melted too fast to photograph!)

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