SPOTTED: Lay’s Layers (Sour Cream & Onion and Three Cheese)

Lay s Layers  Sour Cream  Onion and Three Cheese

Is this a sublminal snack message to encourage me to drink Pepsi? Because all I see when I look at the pieces on the bags is the Pepsi logo. Note: Lay’s is a subsidiary of PepsiCo. (Spotted by Brian C at Walmart.)

12 thoughts to “SPOTTED: Lay’s Layers (Sour Cream & Onion and Three Cheese)”

  1. Very perceptive about the Pepsi logo in the design of the chip. I bought a bag of the three-cheese flavor at a Walmart in Grove City, Ohio. It was good and the middle piece does magnify the crunch. It was a tasty treat with an unusual and extra crispy texture.

  2. Meanwhile, in the bowels of Frito-Lay Headquarters…

    Marketing Genius #1: Damn! He’s onto us! How do we dispel the rumor that we’re subliminally trying to increase our soda sales?

    Marketing Genius #2: How about we tell people the center part is a finger grip so that you can pop them in your mouth easier?

    Marketing Genius #3: Not bad. I’m thinking “Legal Double Dipping”. Run a commercial showing our wonderful salsas and dips laid out on a table and have people filling each side of the chip and creating their very own “snacktacular” taste experience and claiming that their version is the best. Extra chip sales, extra dip sales and secret extra soda sales! It’s a WIN, WIN, WIN!

    M.G. #1 & 2: That’s brilliant!! Let’s run with that!!

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