The Impulsive Buy

REVIEW: Kellogg’s Eggo Frosted Maple Flavor Pop-Tarts

Eggo Frosted Maple Pop Tarts Box

Oreo seems to get all the hype, but I’m not sure any snack brand has had more flavor variations over the years than Pop-Tarts.

Sure, I could probably look that up and get you exact figures, but I’m too lazy. After all, I DID eat a Pop-Tart for breakfast today.

To be fair, Pop-Tarts may be a “lazy” breakfast, but they are the KINGS of lazy on-the-go breakfasts, and that’s exactly why I’ve always appreciated them.

Don’t feel like putting forth even the slightest bit of cooking effort? Grab an ol’ reliable Pop-Tart. You’ll still feel like you actually ate breakfast, especially now that they’ve teamed up with another breakfast staple, Eggo.

A handheld pastry that tastes like Eggo waffles? Sounds like a hall of fame “lazy” breakfast to me.

Well, it sounded like one at least…

I wouldn’t necessarily say these BURST with flavor. They do a decent job toeing the line between the two familiar experiences each brand brings to the table, but I’m a little baffled.

I wanted to be waffled.

You get some maple syrup, but it’s cut with that very distinct Pop-Tart crust taste and texture. Imagine pouring Pop-Tart crust batter into a waffle iron. It tastes wayyyyy more like Pop-Tart than waffle, to the point “Eggo” just feels there in name only. “Eggo” must only be repping the maple flavor because these only kinda taste like Hint o’ Waffles.

There’s a dab of “butteriness” in there too, which I liked. I thought maybe the yellow icing was butter flavored, but upon isolating it, it just had a generic sugary flavor. I guess that butter also came from the crust, and maybe that’s ultimately where the “waffle” plays in.

Pop-Tart pastry is just the dominant flavor, even more so than the maple filling and icing, which makes these kinda bland overall. They smell like maple, though, which is always a welcome aroma.

I’m not a huge toasted Pop-Tart guy, I usually just go pouch to mouth, but this seemed as good a flavor as any to eat warm. The toaster didn’t really improve the experience, but hey, at least I managed to burn my palm on the scolding hot icing!

So yeah, whether you lazily eat your Pop-Tarts right out of the pouch or toast them, these just come away tasting like mildly sweet Maple Pop-Tarts. They’re not terrible. They’re mid-tier, and I like them better than the Maple Bacon flavor from a few years ago. That being said, they’re still disappointing since they almost accomplished what they set out to do.

I bought 16 of these things, so they’ll stick around for a bit, but I don’t necessarily mind knowing I’ll have ’em there for some future lazy mornings. I may even get adventurous and use them as bread in an egg and sausage sandwich at some point… if I have the energy. Meh, maybe I won’t. Who knows? I’m going to take a nap.

Purchased Price: $4.14
Size: 16-pack box
Purchased at: Walmart
Rating: 5 out of 10
Nutrition Facts: (2 pastries) 380 calories, 12 grams of fat, 0 grams of trans fat, 3.5 grams of saturated fat, 0 mg of cholesterol, 330 milligrams of sodium, 67 grams of total carbohydrates, 30 grams of total sugars, 0 grams of fiber, and 4 grams of protein.

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