The Impulsive Buy

REVIEW: Reese’s Plant Based Peanut Butter Cups

What are they?

Vegan readers, cross this off your wish list: vegan, non-GMO Reese’s peanut butter cups are now on shelves. Available in packs of two, these cups feature Reese’s peanut butter filling surrounded by oat- and rice-based chocolate.

How are they?

When I buy Reese’s, I usually give in to an indescribably strong instinct to buy two, just in case. In case of what? Emergency? Fire? That horrible moment when a friend comments on the fact you have a sleeve of Reese’s, a not-so-subtle hint that they’d like to share HALF of your precious candy? And in this economy! No matter the scenario, I’ve never regretted succumbing to the urge to double my purchase.

That statement continues to hold true because Reese’s Plant Based Peanut Butter Cups are delicious. The chocolate is thick and yields a sharp snap when broken apart. You know how Reese’s can sometimes stick to their wrappers, peeling the chocolate coating from its filling? You’ll find none of that here.

The its solid texture makes it less creamy than Reese’s milk chocolate, but still satisfyingly smooth and rich. Its flavor favors milk chocolate, but is slightly different from your standard Reese’s. The plant-based chocolate has a cocoa powder-like taste, lending a less-sweet depth of flavor that pairs beautifully with Reese’s iconic peanut butter filling.

Here comes my only criticism. Compared to the classic version, Reese’s Plant Based Peanut Butter Cups seem to contain less peanut butter per cup. It might just be my imagination, an illusion resulting from the chocolate’s sturdiness. But between the top of the cup and the peanut butter filling is a visible gap that could definitely hold more peanut butter. On the scale of chocolate-to-peanut butter ratios, the Plant Based Peanut Butter Cups fall somewhere between a classic Reese’s and Reese’s Thins.

Anything else you need to know?

In conjunction with the Reese’s product, parent company Hershey’s has released a plant-based Extra Creamy Almond and Sea Salt chocolate bar, which will soon be available in stores. I gave that bar a good review back in 2021 when it was released as a test product under the name Oat Made. I’m looking forward to the next innovation!

Conclusion:

Reese’s first foray into plant-based confections may be a little shy on the peanut butter for some tastes, but its smooth, flavorful chocolate does the iconic brand justice. Buy two, just in case.

Purchased Price: $1.98
Size: 1.4 oz (39 g)
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: 210 calories, 14 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 75 milligrams of sodium, 21 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar, and 3 grams of protein.

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