(Take My Idea posts are the results of dreams. They are absolutely not real products…yet.)
The Choco Taco is DEAD.
I’m sorry I had to remind those of you who were fans. I think our friends at General Mills could create something that might help us forget that Unilever used its Unicleaver to eliminate the popular frozen novelty. My idea is for the General Mills-owned brands, Old El Paso and Cinnamon Toast Crunch, to come together in holy moly matrimony to offer taco shells coated, baked, or blasted with Cinnamon Toast Crunch’s Cinnadust.
This concept popped into my head after learning about Cinnamon Toast Crunch Bugles. I completely forgot Bugles is a brand under the General Mills umbrella. Okay, full disclosure, I totally didn’t know it’s been a General Mills product for decades. When eating them, I’m less concerned with who makes them and more concerned with putting them on my fingertips and pretending I’m a nervous kaiju biting my claws because I fear Godzilla is coming after me.
Anyhoo, the crunchy snack got me thinking about other crunchy snacks that could be Cinnadusted, which led me to spend some time that sane people would spend watching TV to look up other General Mills brands. Eventually, my eyes locked onto Old El Paso, which brought back memories of those Taco Bell Chocolate Taco and Cinnamon Nacho Dessert Kits that came out almost a decade ago, which in turn made me imagine Old El Paso Cinnamon Toast Crunch Crunchy Taco Shells. Cha-ching!
But it shouldn’t come in the typical taco shell shape because, from my experience with those Taco Bell shells, that just makes it difficult to stuff ice cream into it. Old El Paso has those Stand ‘n Stuff Shells, which will make it much easier to slide all those sweet fillings in. Heck, make it a dessert kit like those Taco Bell ones and include bottles of Cinnadust and Cinnamon Toast Crunch Creamy Cinnamon Spread and a small box of Cinnamon Toast Crunch Minis Cereal. Cha-synergy! Also, the packaging could suggest using General Mills-owned Häagen-Dazs ice cream as the taco’s filling. If Häagen-Dazs is too “fancy” for lesser brands, just add an umlaut to Cinnädust. Now it looks worthy of Häagen-Dazs.
Sure, the Choco Taco might make a Dunkaroos-like comeback a decade from now. But that’s a decade from now, and I think General Mills is in an excellent position to fill our dessert taco needs.
So, please, take my idea for free, General Mills.