The Impulsive Buy

REVIEW: Cinnamon Toast Crunch, Cocoa Puffs, and Trix Loaded Cereals

In my last review on this very site, a review for a healthy cereal, I made fun of “the new Trix that is stuffed with frosting.” And while I am still enjoying my box of Cheerios Loaded with Nuts, when I saw the new General Mills Loaded Cereals on the shelf, I laughed and figured “in for a penny, in for a pound.” Wait, no, that’s not it. When in Rome? Whatever doesn’t kill me only makes me stronger? Maybe that one. Because the jaw-rattling sweetness on these new Krave knock-offs is enough to kill me. (Or at least leave me in mild discomfort.)

All three varieties — Trix, Cocoa Puffs, and Cinnamon Toast Crunch — are squared puffs filled with “vanilla creme.” The image on the box promises a creme that will decadently ooze from each piece. In what is probably a quite obvious development, this doesn’t happen. Despite this structural design flaw, is this cereal worth buying? Let’s dig in.

Trix Loaded

The world’s foremost cereal mascotted by a deranged woodland creature tastes the most like its forebearer. When you first pop one into your mouth, you get the unmistakable artificial fruit taste of Trix. As you bite in, however, you get the vanilla creme, which tastes like sweet. That’s right, it tastes like sweet. There is no discernible vanilla flavor; it tastes, in fact, like someone managed to stuff a piece of the outer shell from a Little Debbies Zebra Cake into the inside of a Trix. That doesn’t sound appealing, necessarily, but it’s better than you might think. This was the best of the three.

Rating: 7 out of 10
Nutrition Facts: (1 cup) 180 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 110 milligrams of sodium, 32 grams of carbohydrates, 2 gram of fiber, 12 grams of sugar, and 2 grams of protein.

Cocoa Puffs Loaded

Like the Trix version, this one tasted quite a bit like the cereal from which it was born. And while the concept of a vanilla filling seems like it would be an excellent compliment to a chocolate cereal, something about it just didn’t seem to click as well. I noticed the aggressive sweetness of the filling more with this one, I think, which was a detraction. After a few spoonfuls, I realized I probably didn’t need to try this one again.

Rating: 6 out of 10
Nutrition Facts: (1 cup) 180 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 130 milligrams of sodium, 31 grams of carbohydrates, 2 gram of fiber, 12 grams of sugar, and 2 grams of protein.

Cinnamon Toast Crunch Loaded

This was the biggest disappointment of the group. First of all, CTC is the best cereal in General Mills’ catalogue, and maybe even the best cereal ever. Second, the idea of adding FROSTING to a cereal flavored like cinnamon toast sort of makes you think this would strongly evoke a cinnamon roll itself, right? Well, it doesn’t. Part of what makes CTC so good is the almost extreme amount of Cinnadusting on each heavenly square. These Loaded pillows have but a FRACTION of the namesake’s powder. On every fifth piece you go, oh, right, cinnamon; but by and large, these things are tasteless. Well, except for the overbearing “sweet” from the filling. Like a grandmother meeting Tom Selleck at a Blue Bloods fan convention, it is loud and proud.

Rating: 4 out of 10
Nutrition Facts: (1 cup) 180 calories, 6 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 120 milligrams of sodium, 32 grams of carbohydrates, 2 gram of fiber, 12 grams of sugar, and 2 grams of protein.

All three were purchased at Walmart for $4.93.

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