The Impulsive Buy

REVIEW: Goldfish Crisps

There have been so many flavors of Goldfish Crackers that it becomes difficult to pinpoint at any one time exactly how many are actively on the market. But there are only THREE types of Goldfish CRISPS, and that’s easier to figure out because they’re brand new, baby!

When I think of Goldfish crackers, my mind immediately goes to the classic cheddar flavor, the little orange smiley guys that are delightfully cheesy. I decided to try the cheddar flavor Goldfish Crisps first in homage. The Goldfish Crisps’ main difference from classic Goldfish Crackers is their texture. These are very light and puffy and certainly live up to the crisp namesake. They have a slightly sweet, very mild base and leave it to the seasoning powder to do the heavy lifting on flavor. The cheddar seasoning powder is pretty tasty and just salty enough to keep you coming back for return bites.

I was surprised, however, at the lack of cheesy flavor in the base until I looked it up and realized that Original Goldfish Crackers are also devoid of cheese. My bad, Pepperidge Farm! The Goldfish Crisp base seems much closer to the Original Goldfish Cracker base in flavor, but it is potato-based and contains whey. The crispy texture reminds me of Quest Protein chips, but these are much better and not as mouth drying.

My fingers dove into the schools of Salt & Vinegar and Sour Cream & Onion Goldfish Crisps next. I’ll admit I’m not an enormous salt and vinegar fan, but these seemed particularly off base. Because the base crisp has a slight sweetness, they just tasted like salt & vinegar club crackers. The vinegar flavor was way too strong, and I found it easy to stop eating them. Another thing I noticed was that all Goldfish crisps are devoid of the characteristic Goldfish Cracker “smile.” Not to worry, though, I wasn’t smiling at the salt & vinegar flavor, so I didn’t care that they weren’t smiling back.

The sour cream & onion variety, on the other hand, was downright addictive. The seasoning blend on these Goldfish Crisps was super delicious, like any classic sour cream & onion chip. They were generously seasoned (an extreme case shown below!), which added to the enjoyment. They reminded me of homemade ranch-seasoned oyster crackers. In fact, ranch would be a great line extension if anyone at Big Pepperidge happens to be reading.

Overall, I’m pretty impressed by the new Goldfish Crisps. If you assume Goldfish’s base snack business is largely aimed at children, these seem designed for an older consumer. They mean business with their strong flavor and fishy faces devoid of emotion. I’d certainly try the sour cream & onion again, in particular.

Purchased Price: $3.99 each
Size: 6.25 oz bag
Purchased at: Jewel Osco
Rating: Cheddar (7 out of 10), Salt & Vinegar (5 out of 10), Sour Cream & Onion (9 out of 10)
Nutrition Facts: Per Serving (44 pieces) Cheddar 140 Calories, 6 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 250 milligrams of sodium, 20 grams of carbohydrates, 1 gram of fiber, 3 grams of sugar, and 2 grams of protein. Salt & Vinegar – 140 Calories, 6 grams of fat, 0.5 gram of saturated fat, 0 milligrams of cholesterol, 250 milligrams of sodium, 20 grams of carbohydrates, 1 gram of fiber, 3 grams of sugar, and 2 grams of protein. Sour Cream & Onion – 140 Calories, 6 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 240 milligrams of sodium, 19 grams of carbohydrates, 1 gram of fiber, 3 grams of sugar, and 2 grams of protein.

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