REVIEW: Mountain Dew Kickstart (Limeade and Black Cherry)

Mountain Dew Kickstart (Black Cherry and Limeade)

In an increasingly health conscious market full of zero-calorie sweeteners and unpalatably low-fat Chobani yogurt, PepsiCo decided to throw a proverbial middle finger in the face of personal trainers and inclined-treadmill-users everywhere when they released the first two flavors of Mountain Dew Kickstart back in 2013.

For those of you who don’t know, Mountain Dew Kickstart’s first flavors, Orange Citrus and Fruit Punch, are literally soda for breakfast. Like something out of a cartoon-binge induced dream of a seven-year-old, these two caffeinated flavors promised to give your humdrum morning that “kick” it so desperately needs.

Yet, amid skeptics (myself included), this year Mountain Dew Kickstart was ready to expand its caffeinated scissor-kick not just to our boring and mundane mornings, but to our boring and mundane evenings as well. Now available in (the rather unimaginatively named) Limeade and Black Cherry, the energy that these nighttime themed Mountain Dew Kickstarts provide can help you complete the important junk in your life, like applying for a job or finally getting around to completing that custody paperwork for your daughter. I was intrigued.

Because seeing a Mountain Dew product marketed as a breakfast beverage is not something one easily forgets, I knew exactly the retailer that would be carrying its nighttime themed companions. Looks like I was taking a little field trip to my local Walmart.

Amid familiar blue aisles of ridiculously low-priced goods and boxes of $5 movies containing twelve copies of Shrek the Third and an 80s Val Kilmer action flick, I found both new flavors of Mountain Dew Kickstart displayed humbly, at room temperature, on a rack near the checkout. Much like the Orange Citrus and Fruit Punch varieties, the first thing I noticed is that both the Limeade and Black Cherry flavors look suspiciously similar to their energy drink competition. I could not help but think that the familiarly shaped tall 16-ounce cans, colored pull-tabs, and generic labeling were channeling the style of both Monster and Rockstar.

Yet, what these Mountain Dew Kickstarts lack in originality, they certainly make up for in taste, which is surprising considering the executives over at Mountain Dew HQ decided to go with the uninspiring ubiquitous choice of Limeade and Black Cherry. However, I have nothing against these two flavors and I was excited to see how Mountain Dew (now famous for making a variety of beverages that actually have nothing to do with the original Mountain Dew itself) handled each one.

Mountain Dew Kickstart (Black Cherry and Limeade) Closeup

I have always been skeptical of flavors labeled “limeade”. Deep down I really want to believe, really, it’s just that anything labeled “limeade” usually just tastes suspiciously similar to lemon-lime, or just plain lemon for that matter.  Yet, despite my general feelings towards the marketing maneuver of all things “limeade”, this Mountain Dew Kickstart incarnation is fantastic. If Mountain Dew can do nothing else, it’s create an exemplary citrus drink. The flavor itself tastes (unsurprisingly) similar to the original Mountain Dew, but totally in a good way. Compared to other energy drinks, Mountain Dew Kickstart Limeade is a refreshing deviation from the guarana fueled, syrupy norm. In fact, if you didn’t tell me this was an energy drink, I would be hard pressed to tell it was anything other than just a new flavor of Mountain Dew.

However, as surprisingly good the Limeade flavor was, I enjoyed the Black Cherry variety even more. I have to admit that yes, I am a bit biased. Of my specifically colored fruits, I’d have to say black cherry trumps blue raspberry any day (get at me Jolly Ranchers!). With this in mind, I was happy to find this Mountain Dew Kickstart version did my beloved black cherry justice. But seriously, this was one of the best black cherry flavors I have ever had. It’s sweet and pleasant, but, like its Limeade companion, not overwhelmingly sugary or “chemical”.

Even though both Limeade and Black Cherry Kickstart may not offer the most original first impression, their fantastic flavors are proof that Mountain Dew absolutely knows what it’s doing in the beverage game. Although, I wouldn’t mind if Mountain Dew tried to pave some completely new path in the world of carbonated beverages.

I kinda want Mountain Dew to get freaky.

(Nutrition Facts – 16 ounces – Limeade – 80 calories, 0 calories from fat, 0 grams of total fat, 0 grams of trans fat, 0 milligrams of cholesterol, 250 milligrams of sodium, 20 grams of total carbohydrates, 0 grams of dietary fiber, 19 grams of sugar, 0 grams of protein. Black Cherry – 80 calories, 0 calories from fat, 0 grams of total fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 20 grams of total carbohydrates, 0 grams of dietary fiber, 19 grams of sugar, 0 grams of protein.)

Item: Mountain Dew Kickstart (Limeade and Black Cherry)
Purchased Price: $1.49 each
Size: 16 fl oz.
Purchased at: Walmart
Rating: 7 out of 10 (Limeade)
Rating: 9 out of 10 (Black Cherry)
Pros: Exemplary flavor. Barely tastes like an energy drink. Great flavor execution.
Cons: Lackluster packaging. Kinda boring flavor names. The fact that Walmart employees are incredibly underpaid.

REVIEW: Chex Chips (Caramelized Onion, Cinnamon and Sugar, Cheddar Jalapeño, and Wasabi)

Chex Chips

Yo, do y’all remember the story of the Three Little Pigs?

Well, here’s a recap in case you recently fell off of a train of something.

Basically, there are these three anthropomorphic pigs that get kicked out of their house by their mother because they are probably all like 22 and have degrees in Philosophy or Russian Literature and don’t have jobs. Anyway, the titular three pigs travel out in the world and decide that they each need some new digs.

Two of the pigs, who apparently have never seen an actual house, each decide to erect crude little shelters out of straw and sticks respectively. The third pig, and possibly the only one that never received a traumatic brain injury in his youth, builds his using bricks like a champ. Eventually a hungry wolf arrives whose plan of attack, loudly announcing his arrival while blowing as hard as he can on each home, easily destroys the first two lousy shelters. Not wanting to be eaten, the first two pigs run to the smarter, craftier third pig and seek shelter in his house, which, because it’s basically a brick fortress, keeps them all safe. Hooray!

The moral of this little story is clear: You can get by in a group by being completely and utterly useless as long as at least one of you has their shit together.

Chex Mix, much like the Three Little Pigs, is similarly plagued by certain members who cannot carry their own weight. While greatly enjoyable as a whole, those dry, squiggly breadsticks and boring circular pretzels are clearly the straw and stick houses in this analogy. And, even though those zesty bagel chips can usually be a crowd pleaser, I have always felt that the true beauty of Chex Mix lies in the Chex themselves, and their flawless evolution from breakfast cereal to snack food.

But dammit, it’s 2014 and it appears Chex is finally ready to make moves in the snack department sans its slightly less enticing compadres, and the beautiful result is Chex Chips.

Let’s be honest, when I first saw this new snack at my local 7-Eleven (in the following four flavors: Caramelized Onion, Cinnamon and Sugar, Cheddar Jalapeno, and Wasabi) I had a few questions. How can my familiar Chex cereal pieces be transformed into a chip? How big are we talking here? Did I really ever want my Chex to taste like wasabi?

Scouring the front packaging for details, I was provided with only the following description, beneath the large printed Chex Chips logo:

“GIANT CHIPS. NO MIX.”

Chex Chips Size

Personally, I take the purposeful capitalization of these two short, direct sentences as a sign that this text should probably be read in the brutish voice of Dwayne “The Rock” Johnson. And, like The Rock himself, Chex Chips similarly appear to be significantly roided-up. Upon opening the bag, the texture of Chex Chips is a wonderfully effective hybrid somewhere between the puffiness of Bugles and the crispiness of the late (and well missed) Doritos 3D. Much less flimsy than their breakfast cereal brethren, these giant Chex seemed perfect for transporting each specific delicious flavor.

Let’s break it all down.

Chex Chips in Bowls

First, I began with the Caramelized Onion flavor. Yeah that’s right, caramelized onion. Did Bobby Flay whip these gourmet creations up on Iron Chef? Probably. Can you serve these at your next fancy gala or museum opening? Probably. Does a caramelized onion simply mean a cooked, browned onion? Probably. Was the name of this flavor an attempt to hide that fact they basically taste just like a sour cream and onion flavor minus the sour cream? Probably. Were they still shamelessly delicious? … Yes.

Next, I moved onto the Cinnamon and Sugar variety because, well, I like both of those things. Ignoring the fact that the pile of sugar with accompanying tubes of cinnamon displayed on the front of this bag look suspiciously like someone is ready for an 80s cocaine binge, this may have been my favorite flavor of the bunch and I strongly recommend it. Allow me to consider the reasons: They tasted like delicious churros. I like delicious churros. I liked this flavor. If you like delicious Churros you will also like this flavor. (See… it all adds up)

Moving along, I next tried the Cheddar Jalapeño flavor. Already pleased with the previous two flavors, I was not surprised when this variety blew my idiomatic pants off. Underneath its delightfully fiery kick; there is an impressive amount of real flavor. I’m a bit tired of the recent trend of using heat as a shield to cover up lousy taste, so it’s a welcomed surprise when spicy flavors such as this benefit from a good combination of the two.

Finally, this left me with the flavor that I had largely been anticipating, Wasabi. It has always surprised me that, despite the already established and steadily growing popularity of sushi restaurants, wasabi has made very few permanent appearances in American mainstream snack foods. Sure it might pop up as limited edition flavor, like sriracha, but it seems there are very few consistent outlets for this flavor. And, truthfully, it’s a shame. Yet, the taste of these Chex Chips have captured an essential part of what makes wasabi such a popular condiment; that perfect combination of spiciness and distinct flavor. I hope these chips stick around because they are impressively good.

In fact, Chex Chips as a whole are all surprisingly the crème de la crème of the usual 7-Eleven pickins’, and my hopes for the longevity of the Wasabi flavor spreads to Chex Chips as a whole.

(Now, I just want to see those bagel chips get the right idea and go solo too).

(Nutrition Facts – 1 pouch – Caramelized Onion – 200 calories, 100 calories from fat, 11 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 320 milligrams of sodium, 0 milligrams of potassium, 25 grams of carbohydrates, less than 1 gram of fiber, 2 grams of sugar, and 2 grams of protein Cinnamon and Sugar – 200 calories, 90 calories from fat, 11 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 250 milligrams of sodium, 0 milligrams of potassium, 26 grams of carbohydrates, less than 1 gram of fiber, 5 grams of sugar, and 2 grams of protein. Cheddar Jalapeno – 200 calories, 100 calories from fat, 11 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 380 milligrams of sodium, 0 milligrams of potassium, 25 grams of carbohydrates, less than 1 gram of fiber, 2 grams of sugar, and 2 grams of protein. Wasabi – 200 calories, 100 calories from fat, 11 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 320 milligrams of sodium, 0 milligrams of potassium, 25 grams of carbohydrates, less than 1 gram of fiber, 2 grams of sugar, and 2 grams of protein.)

Item: Chex Chips (Caramelized Onion, Cinnamon and Sugar, Cheddar Jalapeño, and Wasabi)
Purchased Price: $1.49 each
Size: 42 gram bag
Purchased at: 7-Eleven
Rating: 8 out of 10 (Caramelized Onion)
Rating: 9 out of 10 (Cinnamon and Sugar)
Rating: 8 out of 10 (Cheddar Jalapeño)
Rating: 9 out of 10 (Wasabi)
Pros: The chips themselves were way tastier than I had anticipated. Large portion size. Interesting variety.
Cons: I have only seen them that one time I was at the 7-Eleven at two in the morning and I knocked over a gallon of milk and the store clerk looked at me funny and now I don’t want to go back there even during the day when he probably doesn’t even have a shift.

ANNOUNCEMENT: New Impulsive Buy Writer Jack

Whenever I have to introduce myself, in order to give a stellar first impression, I try to forgo words and instead perform a sweeping, well executed high five with whoever is nearest to me. Man? Woman? Stranger? Infant? It doesn’t matter. Get ready for a palm full of total coolness and nonchalance.

My backup is just quietly mumbling out my name while trying not to say anything stupid.

Yet, seeing as my computer hinders both high fives (Bummer!) and disjointed attempts at vocal communication (Hooray!) it appears I will have to result to that good old-fashioned written word. So, let’s get to it!

I’m Jack and I am absolutely psyched to be the newest reviewer for The Impulsive Buy. Born and raised on the East Coast and now living in the beautiful and tiny state of Rhode Island, I am probably a pretty simple dude. Some things I like and don’t like include: coffee (yes), orange juice (no), the future (probably), and cereal (absolutely). Furthermore, a longtime passion for both reading and probable unemployment led me to pursue a BA in English Literature.

A passion for junk food, however, led me here.

I have been a fan of The Impulsive Buy for some time now and I am thrilled to get a chance to contribute to the already incredible material put out by the fantastic writers here. High five or not, let’s do it up!