REVIEW: Cinnamon Roll Peeps

Cinnamon Roll Peeps

Peeps. No one’s favorite candy over the age of six, and the primary wingman of the Easter bunny.

Somehow, people (I) keep buying them, so the company continues to crank out new flavors not just for Easter but Valentine’s Day, Halloween, and Christmas, including this years Walgreens-exclusive Cinnamon Roll. Placed on the very bottom of the holiday shelf where only a toddler could eye them, I finally tracked these bad chicks down after four attempts and am ready for a sticky-good time.

A strong buttery cinnamon roll aroma hits you immediately as you open the package, sparkling with that signature Peeps coating, conjuring a rich wintery nostalgia. The type of freshly baked smells that erupt from the oven while rolls or muffins are being made actually emanate from the cellophane with convincing authority. The patented sitting chick blankly stares back at you with the challenge of “eat me, I dare you.”

Cinnamon Roll Peeps 2

The depth of flavor and freshly baked intrigue continue with your first bite – surprisingly not too sweet. The fatty cinnamon bread flavor they’ve infused these Peeps with actually make for a fairly complex candy snacking experience. To be honest I really wanted to hate these and I’m beginning to lament there are only three per package, rather than hiding the other two in the garbage can.

Cinnamon Roll Peeps 3

The taste has a multilayered aspect to it as well, with not only a cinnamon flavored marshmallow but a nice dunk into a “cinnamon flavored fudge” that adds the sensation of a luscious cinnamon roll icing. The “natural and artificial flavors” must focus on bringing a yeast element to the mouth party as these Peeps are more than simply a cinnamon or gingerbread take on a marshmallow.

Even though sugar is the first ingredient in both the ‘mallow and the cinnamon fudge, the balance of spices and creamy yeasty elements make these a worthy addition to any chimney-dangling stocking.

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So how to they compare to your standard variety Peep? They absolutely destroy them. Naturally, I had to get some classic snowman Peeps to mingle with its new cousin for comparison, and the cinnamon roll chick almost punked the snowman so hard he had to retire. The regular Peep tasted flat and uninspired, and was generally disappointing, like when I asked Old Saint Nick for a GameCube in 2002, but got a new puzzle instead.

(Nutrition Facts – 3 chicks – 160 calories, 30 calories from fat, 3 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 25 milligrams of sodium, 32 grams of carbohydrates, 0 grams of fiber, 30 grams of sugar, and 1 gram of protein.)

Purchased Price: $1.99
Size: 1.5 oz. package
Purchased at: Walgreens
Rating: 8 out of 10
Pros: Strong cinnamon roll flavor. Baking smell without preheating the oven. Signature Peeps sparkle. Fudge coating adds depth and texture.
Cons: RIP regular Peeps. Puzzles instead of a GameCube.

ANNOUNCEMENT: New Impulsive Buy Reviewer Sean

The best days are trips to the scoop shop. Romance is best served cold and shared with someone you love. Many of my fondest memories are created over the unifying tantalizing of the tastebuds.

What’s up?! I’m Sean E. – a 28 year old food, music, and coffee enthusiast from San Francisco, CA, and the latest addition to The Impulsive Buy staff. No, I don’t only eat ice cream, but I felt the need to lay my love out there for everyone to see. I am enthralled by all things culinary – from cooking to fine dining to The Food Network to searching for the latest super rare Hostess cake at the grocery store.

I am a firm believer that a 79 cent oatmeal cream pie can be just as alluring as a 79 dollar entree at a French bistro and feel the need to tear the walls down between fine food and fast food. As much as I would love to have a perfectly presented five course Omakase sushi dinner every night when I come home, that is simply not my reality, so I search for thrills in all parts of the food universe.

In high school I was editor-in-chief of my school’s newspaper, went on to write for my college’s paper, and then got a degree in creative writing at San Francisco State University, where I also spent a semester as poetry editor for the literary magazine TRANSFER. This was all tremendous experience for me but by the end of it I was burnt out of not only writing, but reading, and all things associated with the world of literature.

I’ve spent the last five years of my life playing bass in an alternative rock trio called RIN TIN TIGER, and will continue to do so as long as I can. Recently, my love for food and the food culture blogosphere has reinvigorated my passion for writing, and as a result I find myself before you all.

What drew me to The Impulsive Buy? An active community joined together by the thrill of the hunt; the burgeoning desire and curiosity that takes over when we see words like “limited edition” and “seasonal” and “vote”; the ability to try something in California that someone in North Dakota or Honolulu can also pick up and engage with; the interactive component of “Spotted on Shelves”; and the free flow style of the reviews.

I love established food critics but there is a separation between eater and audience that creates an instant cold reaction for the average consumer – which is everything TIB isn’t. I am excited to be accepted into this realm of hunting and snapping, tasting and sharing, and look forward to your feedback on how we all interpret the flavors and sensations of our impulsive purchases.

Let’s keep in touch!

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