Category: Spotted on Shelves

Spotted on Shelves is back for more at the 2019 Summer Fancy Food Show (FFS) in New York City. I scoped out new products from familiar brands and interesting things from up-and-coming companies.

I, and everyone else present, ate many free samples. So many samples. This did not affect what was chosen to appear in this column or my opinions of the products.

Depending on where you live, you might have only just shed your winter coat or spring rain boots, but inside the Fancy Food Show, holiday merchandise is in full swing! In fact, it’s almost over – they’re talking Valentine’s Day. Well, I’ve been to the future, and brought some photos back…and a couple of samples.

Chuao Exploding Coal Chocolate Bar

Well, I didn’t think it was possible to make a coal-related novelty Christmas stocking stuffer that wasn’t groan-inducing, but Chuao has done it! Exploding Coal is made with popping candy (fun!) and black cacao – aka black onyx cocoa powder. I am obsessed and bake with it all the time – it’s ultra-deep chocolate flavor without the bitterness of traditional dark chocolate. I haven’t seen black cocoa in a chocolate bar before, so it’s exciting. But it is still a dark-chocolate-based bar, so there is that familiar dark bitterness, but the black cacao cuts it a bit. Overall, a really tasty bar. It might say it’s for naughty folk, but I would only give this to people I truly like.

Available starting October 2019 at Amazon, big box retailers and supermarkets nationwide.

Tate’s Bake Shop Hot Chocolate Cookies and Toasted Almond Cookies

I’m not sure Tate’s can make a cookie I don’t love. They won me over this summer on coconut, even! Its upcoming holiday flavors were on display at FFS, and I’m ready for them. The Hot Chocolate variety reminded me a lot of this summer’s S’mores cookies, without the graham cracker element. They’re a light cocoa with white chocolate chips and a strong caramel flavor.
The Toasted Almond cookies had a strong but not overwhelming or artificial almond flavor. They had a very “Cookies Grandma Made That We Didn’t Really Appreciate Until Adulthood Because As Kids We Just Wanted Sprinkles” vibe.

Available starting in October 2019 online, in mass supermarket chains, big box retailers and specialty food stores

B. Nutty Cinnamon Sugar Cookie, Peppermint Brownie, and Joyful Cranberry Dark Chocolate Gourmet Peanut Butters

I’m not a peanut butter fanatic per se, but I can put a real dent in a jar of B. Nutty’s peanut butters (shout out to Blissful Blueberry and Irresistable Pretzel!), so I was happy to see them at FFS with some new holiday flavors. I tried the Cinnamon Sugar Cookie, which was a sweet, cinnamon-y peanut treat and the Joyful Cranberry with Dark Chocolate, which was pretty low-key but delicious.

Available now online and on QVC, coming to Amazon late October, retail outlets November/December 2019

Sheila G’s Brownie Brittle Gingerbread

Brownie Brittle has a new seasonal flavor hitting shelves soon as well – Gingerbread with white chocolate chips. Sadly, there weren’t samples on hand of this flavor, but I’m looking forward to trying it when it pops up in stores.

Available starting in September/October 2019 in supermarkets nationwide.

Crafty Cooking Kits Hanukkah Sugar Cookie House, Cabin in the Woods Gingerbread Kit

Just because someone doesn’t celebrate Christmas doesn’t mean we should rob them of the chance to buy a holiday house kit with all good intentions, then eat the cookie walls at midnight on a random night in November in a fit of hunger, right? That’s where the Hanukkah Sugar Cookie House comes in handy. And, as a horror fan, my brain lit up with decorating possibilities when I saw the Cabin in the Woods Gingerbread Kit. It’s about time that movie got a Christmas baking kit.

Available starting September/October 2019 in supermarket chains and discount retailers.

Pop Art Gingerbread Caramel Gourmet Popcorn

Finding Gingerbread Caramel Popcorn at FFS made me think, “Why haven’t I seen THIS before?” The elements all make sense together, but it hasn’t been a regular holiday product…until NOW! Pop Art’s Gingerbread Caramel Popcorn was delicious and well-coated, but not too sticky. The packaging artwork was super-fun, too.

Available now online, starting in October 2019 in select regional grocery chains on the West Coast and Utah.

Pelican Bay Elf Snot Sour Apple Liquid Candy

Chances are, there’s a kid in your family that would LOVE to eat sugar “snot” out of a test tube this Christmas. Or maybe YOU would love to eat sugar “snot” and have a child in your life you can use as an excuse to buy TWO tubes and keep one. Either way, you need Elf Snot. I didn’t get to sample this Sour Apple-flavored liquid candy, but when I see it out in the wild, bet all my friends’ kids are getting some.

Available starting September 2019 in specialty and discount retailers and select supermarket chains nationwide.

Skinny Syrups Winter Trio and Cozy Coffee Collection

If you’re trying to escape the holidays without busting out of your pants, Skinny Syrups can help. They’re dropping some new zero-calorie coffee syrups (which I use in everything but coffee) in festive flavors like White Chocolate Mocha, Salted Caramel Swirl, Cinnamon Vanilla, S’mores, and Cinnamon Dolce.

Available starting July/August 2019 in discount retailers and specialty stores nationwide.

Walkers Pure Butter Shortbread Gingerbread Men and Mini Gingerbread Men Shortbread Biscuits

When I saw these gingerbread-flavored shortbread cookies in the Walkers booth at FFS, I didn’t think much of them. They were cute and I figured people who love shortbread would like them. Then I tasted the sample and OH MY GAWD. So buttery and rich. Ginger is present, but I’m not sure I’d identify them as gingerbread (or shortbread) without seeing the name first. It’s much more about the molasses. I will be eating more of these this holiday season. They’re dangerously addictive.

Available starting November 2019 in mass grocery chain, big box retailers and specialty retailers.

I believe slices of this should be served on plates made of toffee. (Spotted by Chris N at Publix.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

If you’ve seen the product, help out your fellow readers by letting them know in the comments what city and store you found it in.

Spotted on Shelves is back for more at the 2019 Summer Fancy Food Show (FFS) in New York City. I scoped out new products from familiar brands and interesting things from up-and-coming companies.

I, and everyone else present, ate many free samples. So many samples. This did not affect what was chosen to appear in this column or my opinions of the products.

Part of the thrill of the Fancy Food Show is discovery. Finding ingredients you’ve never heard of. Finding products that use familiar ingredients in new and novel ways. It’s a novelty addict’s dream come true!

Sun Tropics Soursop Guanabana Nectar

There seems to always be a fruit at FFS that I’m totally unfamiliar with but delighted to be introduced to, and this year it’s Soursop (aka Guanabana). At first, I mistook it on the label for cherimoya – turns out they’re cousins. This nectar was the right amount of sweet, tangy and creamy. I’d love to try working this into baked goods somehow.

Available now in select big box retailers on the West Coast and East Coast.

Nova Crisp Sea Salt, Maui Onion, White Cheddar, and Barbecue

Nova Crisps are air-popped snacks made with cassava, a South American root vegetable. I’m not sure if cassava is a new ingredient to most Americans since I keep mixing it up with casaba melon. In any case, the packaging on these crisps caught my eye – the Sea Salt and Maui Onion flavors fit right into the current unicorn/mermaid aesthetic, with a deep-space twist. Love it. The crisps themselves were tasty – the Maui Onion was my favorite. The texture was similar to a rice cake, but more delicate.

Available now on Amazon, coming to select regional grocery chains in August

Goldthread Tulsi Clarity and Schisandra Supreme Tonics

Goldthread had two plant-based tonics with flavors that were new to me. Tulsi Clarity features tulsi (aka holy Basil), a plant leaf native to Southeast Asia that gives you – you guessed it – clarity…and calmness for good measure. The tonic also includes hibiscus and goji berry and tastes very fruity. The Schisandra Supreme features a medicinal berry from China/Russia that gives uplifting energy, similar to ginseng. This tonic has goji berry, ginger, and mint. Both were fruity and delicious.

Available now online and in select Whole Foods, regional grocery chains, independent groceries and health food stores

Pan’s Mushroom Jerky Original, Salt & Pepper, Zesty Thai, and Applewood BBQ

Mushrooms are not a new food to any of us, but they appear in an unusual format here. I’m kind of a sucker for anything with the word “jerky” in it, so I had to try this, and I wasn’t disappointed. Based on a family recipe from Malaysia, all the familiar deep, meaty, savory beef jerky elements were present, and the BBQ and Thai flavors added a nice dimension. The texture was a little softer than I anticipated, but still with the bite and chewiness of more familiar jerky products.

Available now online and specialty food markets and independent grocers nationwide.

Garden of Flavor Cold-Pressed Energy Pear Reishi, Aronia Berry Blackberry, Wheatgrass Pineapple, Turmeric Root Ginger Root, and Aloe Collagen Drinks

Garden of Flavor’s Cold-Pressed Energy Drinks were based on a new-to-me ingredient: the guayusa leaf, from Amazonian caffeinated holly trees. Two of its flavors also featured foods I hadn’t heard of – Reishi, a Chinese medicinal mushroom, and Aronia (aka Chokeberry) a berry native to the Eastern United States and Canada. This entire range of juices were delicious – the wheatgrass was shockingly not overly grassy (I didn’t think that was possible), aloe ginger was a tart shot of lemon and ginger, and while the Pear Reishi was earthy, it didn’t scream mushroom.

Available now in select Whole Foods and specialty grocery stores on the East Coast and Midwest, West Coast distribution in Fall 2019.

Yolélé Fonio African Supergrain

Now that we all know what quinoa is, let’s find the new quinoa — FONIO! This grain, that’s barely larger than sand granules, is grown in West Africa. It’s gluten-free, high in protein, cooks in five minutes and has a neutral flavor that makes it a great base like rice, quinoa, or couscous. The samples on hand were mixed with tomato and herbs into a delicious pilaf. Yolélé as a company is also working to boost West African small farmers and female-owned collectives.

Available now on Amazon and specialty grocery stores in the Northeast, wider distribution TBD.

Kamsa Superfood Infused H2O Deep Forest Hibiscus/Berry, South Island Mango/Peach, High Mountain Lemon/Ginger, Wild Tropics Pineapple/Coconut, and Low-Key Peach/Ginger

While a lot of novel ingredients at FFS were geared towards herbs or fruits that have medicinal or health-boosting properties, Kamsa are flavored waters featuring a familiar sweetener in a more natural form. Panela is a raw cane sugar product from Colombia that retains the original flavor of sugarcane juice that’s lost in refining it into white or brown sugar. Because these waters were dominated flavor-wise by the fruits and vegetables in them, I couldn’t really tell the difference in sweeteners, but overall they were tasty drinks.

Available now online and in select grocery stores and gas stations in Florida, wider distribution TBD.

Matzo Project Harissa Matzo Chips

Again, Matzo is not a new ingredient here in the US, but I haven’t seen it as chips before, and I’m loving it. First, the packaging is adorable – I’m pretty sure I’ve met that Granny on the bag a hundred times. Second, the texture and flavor of the new Harissa variety is great – crunchy and spicier than I would usually prefer, but I couldn’t stop eating them.

Available now online and at specialty food stores nationwide.

Here are some interesting new products found on store shelves by your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

(Spotted by Amanda Y at Target.)

(Spotted by Rachel C at Harmons.)

(Spotted by Amanda Y at Kroger.)

(Spotted by Amanda Y at Walmart.)

(Spotted by Robbie at Sam’s Club.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.