The competitive world of junk food has given us tons of oddball mashups that seem to come out of nowhere — Swedish Fish Oreo, Root Beer Float Chips Ahoy, Jolly Rancher Sour Green Apple Pop-Tarts, and the list goes on and on.

Sometimes those products work, and sometimes they taste like absolute garbage. On the complete opposite end of the spectrum, there are some combinations that make so much sense that it’s unreal they haven’t been done before. It took General Mills 59 years to put their top dog cereal masterminds together to release the insanely obvious and new for 2017 Limited Edition Hot Cocoa Cocoa Puffs.

The concept is very straightforward. Take the already established cocoa-y cocoa puffs and add some circular dried marshmallows to the mix. There’s not too much to break down here, as anyone who has ever had Cocoa Puffs (everyone?) will know exactly what they taste like — a light chocolate flavor with hints of crunchy corniness.

The mini marshmallows are nothing fancy, and in the scheme of hot cocoa they shouldn’t be. They’re aerated and sweet with a much more mallow-y texture once they’re submerged in milk.

The two flavors work together very well — simple, but effective. The added sweetness and slight touch of creaminess does remind me of sipping a steaming cup of winter’s finest and makes the bowl a bit more intriguing than your usual Cocoa Puffs.

The already light cocoa flavor is very much akin to the kind found in instant hot chocolate packets, and as a result, General Mills has stumbled into success. Not to mention the milk it leaves behind with the added sugary sparkle of the marshmallows is straight up rich chocolate perfection.

The immediate comparison is Count Chocula, my favorite chocolate cereal. While this is definitely similar, it still isn’t quite as good. I slightly prefer the texture of the Count’s cereal pieces, and the combination of both regular and chocolate marshmallows makes Mr. Chocula still a bit more complex and delicious – winning the battle of holiday choco-mallow cereal supremacy if that were ever a thing.

(Nutrition Facts – 3/4 cup – 100 calories, 15 calories from fat, 1.5 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 90 milligrams of sodium, 23 grams of carbohydrates, 1 gram of fiber, 10 grams of sugar, and 1 gram of protein..)

Purchased Price: $2.99
Size: 12.75 oz. box
Purchased at: Target
Rating: 8 out of 10
Pros: Light chocolate Cocoa Puffs flavor naturally fits hot cocoa theme. Marshmallows make everything better. Amazing cereal milk.
Cons: Holiday magic still can’t take down the count.