SPOTTED ON SHELVES: Breyers Chocolate Peanut Butter and Coconut Fudge Ice Creams

Breyers Chocolate Peanut Butter Ice Cream (1)

Breyers Coconut Fudge Ice Cream

Boom! (Mic drop) Ball is in your court, Breyer’s! (Spotted by Debra at Stop & Shop.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

REVIEW: Betty Crocker Krispy Kreme Cake Mix

Betty Crocker Krispy Kreme Doughnuts Cake Mix with Original Doughnut Glaze

In my eyes, there are only two kinds of ring-shaped confections. There are donuts, and there are doughnuts.

Donuts fit the technical definition of “sweet fried dessert made from yeast or cake,” but only doughnuts have that extra bit of greatness that sets them above other pastries. It could be a magical moistness, or perhaps a glaze that caresses my arteries with a loving embrace of death that whispers, “Shhh, no more tears. Only dreams now.”

The divine tastiness of doughnuts is right there in the name. DoUGHnuts: the very same ecstatic and nearly orgasmic “UGH” that I emit when biting into a decadent doughnut.

So that’s my one question for Betty Crocker’s Krispy Kreme Cake Mix. Is it gonna be a donut…or a doughnut?

The mix can be made into a cake or several cupcakes, but since I’m a grown ass man and not an elementary school kid forced to bring in treats for his own birthday (seriously, what’s up with that tradition?), I’m going to make a sheet of buttery flour that’s big enough to double as a pillow.

Betty Crocker Krispy Kreme Doughnuts Cake Mix with Original Doughnut Glaze 2

When it comes to baking, I’m a little less Wolfgang Puck and a little more Wolfgang “F*** It,” so I’m glad I only have to toss water, eggs, and oil into the mix and go (dough)nuts with a whisk.

I spend 40 agonizing minutes watching my oven gestate and give birth to a warm, custard-colored baby. It’s just like any real birth, only with more drool and a slightly lower chance of me soiling myself from exertion.

Betty Crocker Krispy Kreme Doughnuts Cake Mix with Original Doughnut Glaze 3

It’s a boy! Err…maybe a girl. Who cares: I’ll name it Kris.

Time for glazing. The box insists with odd specificity that I must squeeze the glaze pouch ten—count ‘em—ten (10) times before opening. I don’t want the vengeful ghost of Betty Crocker to bludgeon me with a stale Honey Cruller, so I follow orders.

The charming white goo inside tastes just like Krispy Kreme’s infamous glaze: a perfect, slightly gritty mix of sugar, corn syrup, milk, and magical unicorn blood (probably). It takes all the restraint I have to not plunge a Capri Sun straw into the pouch and suck it dry until I die shortly after.

Betty Crocker Krispy Kreme Doughnuts Cake Mix with Original Doughnut Glaze 4

After I glaze it like the world’s largest Toaster Strudel, my cake baby is ready for eating. Please don’t mention that last sentence at my future wife’s baby shower.

So what’s the verdict?

Dough yeah, baby.

The cake’s fluffy innards may be light and pillowy like most Betty Crocker cakes (and not at all like an actual doughnut), but the flavor differentiates itself with a noticeable sour cream tang and a pleasant lemon zest finish.

Betty Crocker Krispy Kreme Doughnuts Cake Mix with Original Doughnut Glaze 5

The real winning part of the cake is the gooey, sticky meeting point between golden browned cake and glaze. It does an admirable job of mimicking the fried and mouth-watering exterior of a Krispy Kreme. In fact, it’s so good that I was tempted to scalp my cake and eat just the top layer like a greedy child licking the creme from an Oreo.

With that being said, I was ready to give this cake mix top marks. But then I remembered that I could have walked down the grocery aisle and bought a half dozen actual Krispy Kremes for the same price, which would’ve been a whole lot more sour cream tang for my buck.

So while this Krispy Kreme mix rises above Betty Crocker’s other cake mixes, it doesn’t quite reach the level of the real, doughnutty thing.

If you wanna rise that high, Betty, you’re gonna need a lot more yeast.

(Nutrition Facts – 1/9 of cake as prepared – 280 calories, 100 calories from fat, 12 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 45 milligrams of cholesterol, 230 milligrams of sodium, 42 grams of carbohydrates, 0 grams dietary fiber, 28 grams of sugar, and 3 grams of protein..)

Item: Betty Crocker Krispy Kreme Cake Mix
Purchased Price: $2.69
Size: 16.3 oz. box
Purchased at: Meijer
Rating: 9 out of 10
Pros: Getting as close to a doughnut as a cake can possibly aspire. Golden brown cake scalps. Cryptozoological glaze. Watching the miracle of birth at 325 degrees Fahrenheit.
Cons: Still just a cake wearing a doughnut Halloween costume. Over-airy cake guts. Possibly divisive lemon flavor. Feeling glazed & confused after too much sugar.

SPOTTED ON SHELVES – 2/29/2016

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Blue Bunny Holiday Edition Hippity Hop Berry Ice Cream

Blue Bunny Holiday Edition Hippity Hop Berry Ice Cream

Blue Bunny Seasonal Cherrific Cheesecake Ice Cream

Blue Bunny Seasonal Cherrific Cheesecake Ice Cream

New Blue Bunny containers. New Blue Bunny seasonal flavors. (Spotted by Carla at Walmart and Rachel C at Walmart.)

Stouffer's Cups Lasagna Bake with Meat Sauce

Stouffer’s Cups Lasagna Bake with Meat Sauce

Stouffer's Cups Loaded Cheddar Potato Bake

Stouffer’s Cups Loaded Cheddar Potato Bake

I hope Stouffer’s Creamed Chipped Beef ends up in a cup next. (Spotted by Amanda at Kroger.)

Larabar Mint Chip Brownie Bars

Larabar Mint Chip Brownie Bars

Target gets exclusive Larabar flavors. Two of you are probably very excited about that. (Spotted by Eilish at Target.)

Sweetarts Mini Gummy Bites

Sweetarts Mini Gummy Bites

Sweetarts Soft Bites

Sweetarts Soft Bites

I know it’s Sweetarts, but my fingers keep typing Sweettarts. Get it right, fingers! (Spotted by Rachel C at Harmons and Breanna at Food Lion.)

Little Miss Sunshine Sweet Lemonade

Little Miss Sunshine Sweet Lemonade

Mr. Bump Blue Raspberry Lemonade

Mr. Bump Blue Raspberry Lemonade

Is there a Little Miss Princess Pink Lemonade? I totally had to Google Little Miss Princess. I absolutely didn’t know her off the top of my head. (Spotted by Debra at World Market.)

Danone Oikos Creations (Coco Flakes, Raspberry Choco, Banana Choco, and Lemon Meringue)

Does Canada also get dozens of new yogurt varieties at the beginning of the year like the U.S.? (Spotted by Junk Food Dog at Walmart in Canada.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

SPOTTED ON SHELVES – 2/27/2016

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Archer Farms Limited Edition Carrot Cake Snack Bites

Archer Farms Limited Edition Carrot Cake Snack Bites

Mark my words. Someday someone is going to make carrot cake flavored dip for carrots. (Spotted by Carla at Target.)

Hellmann's Carefully Crafted Dressing & Sandwich Spread

Hellmann’s Carefully Crafted Dressing & Sandwich Spread

Just Carefully Crafted? (Spotted by Robbie at Target.)

Boston Market Smothered Turkey

Boston Market Smothered Turkey

Looks more like Smothered Bread. (Spotted by Amanda at Kroger.)

H-E-B Texas Sheet Cake Baking Mix

H-E-B Texas Sheet Cake Baking Mix

What is Texas Sheet Cake? Go read this. Or don’t read it and just drool at the picture above. (Spotted by Robbie at H-E-B.)

V8 + Energy Raspberry Vanilla

V8 + Energy Raspberry Vanilla

Shouldn’t EVERY V8 beverage be enjoyed chilled. (Spotted by Josh at Kroger.)

Dasani Drops Pear Acai Flavor Enhancer

Dasani Drops Pear Acai Flavor Enhancer

It appears Dasani is just like me. They’re also too lazy to use the ç. (Spotted by Josh at Kroger.)

Little Debbie Spring Nutty Bars

Little Debbie Spring Nutty Bars

What’s truly nutty about these bars is that Little Debbie could release a version of them for EVERY holiday and season. (Spotted by Anonymous at Target.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

SPOTTED ON SHELVES – 2/26/2016

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Hood Limited Time Only New England Creamery Hoodwich Ice Cream

Hood Limited Time Only New England Creamery Hoodwich Ice Cream

Hoodwich sounds like a goodwich. (Spotted by Debra at Stop & Shop.)

Kettle Brand Avocado Oil Potato Chips (Himalayan Salt and Chili Lime)

Kettle Brand Avocado Oil Potato Chips (Himalayan Salt and Chili Lime)

Kettle Brand Avocado Oil Hawaiian Barbecue Potato Chips

Kettle Brand Avocado Oil Hawaiian Barbecue Potato Chips

Dip these in guacamole to make them more avocado-y. (Spotted by Robbie at World Market and Tyler at Kroger.)

French's Crispy Jalapenos

French’s Crispy Jalapenos

I just want to eat these straight from the container. (Spotted by Paul C at Market Basket.)

Materne Banana GoGo Squeez Yogurtz

Materne Banana GoGo Squeez Yogurtz

Materne Berry GoGo Squeez Yogurtz

Materne Berry GoGo Squeez Yogurtz

Materne Strawberry GoGo Squeez Yogurtz

Materne Strawberry GoGo Squeez Yogurtz

Typing “Squeez Yogurtz” makes my computer’s spellcheck cry. (Spotted by Amanda at Target.)

Jimmy Dean Cheese Lovers Pork Sausage Patties

Jimmy Dean Cheese Lovers Pork Sausage Patties

Jimmy Dean Egg, Cheese & Bacon Breakfast Flatbread

Jimmy Dean Egg, Cheese & Bacon Breakfast Flatbread

Oh, Jimmy Dean. Never stop playing with pork. (Spotted by Amanda at Kroger.)

Cape Cod Limited Batch Smoked Gouda Kettle Cooked Potato Chips

Cape Cod Limited Batch Smoked Gouda Kettle Cooked Potato Chips

Cape Cod Limited Batch Roasted Black Garlic Kettle Cooked Potato Chips

Cape Cod Limited Batch Roasted Black Garlic Kettle Cooked Potato Chips

Garlic AND gouda on a chip sounds like a good combination. (Spotted by Aaron S at Giant and Amy A at Harris Teeter.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

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