For a millisecond, Khloud Nacho Protein Chips have a crispy texture like a fresh, thin tortilla chip you’d get at a Mexican restaurant. But after that fraction of a second passes, it’s nothing but disappointment from then on.

Before I even get to the flavor, let’s talk about the texture. The way these dissolve in my mouth is, um, how can I put this nicely? Unsettling? They look like normal triangular tortilla chips, so you’d expect them to have the same texture as normal triangular tortilla chips.

But that common triangle shape hid the fact that they break down easily and crumble in your mouth the way you’d expect a tortilla chip to break down in your stomach. It’s a weird feeling, and one that I don’t like experiencing. And while there is a sound and sensation when biting into these chips, I’m not sure I’d call it a crunch. It’s more like an unch.

Equally bad was the cheesiness, or lack thereof. If they were super cheesy, it might’ve made up a little for the unsettling texture. But they’re nowhere near Doritos-level cheesy. If Chester Cheetah were to eat these, he’d be like, “It ain’t easy being a snack brand, now is it, Khloe?” There was a light nacho cheesiness, but it quickly got warped by the underlying tortilla chip base made from corn and pea protein that tastes like it has more pea protein than corn. And, of course, the crumbly texture doesn’t help at all.

Not even the seven grams of protein per serving is enough to make this worth buying. If you really want a crunchy protein snack from a Kardashian, you’d help your mouth out by going with Khloud Popcorn instead. These need to go back to the drawing board, which probably has the same texture as these chips. Maybe a little less focus on the protein and a little more focus on the pleasures of chip eating should’ve happened.

Now I can’t compare these with other protein chips since I haven’t tried any. But my experience with these makes me wonder if all protein chips are this bad. So if you’re passing by these Khloud Nacho Protein Chips at the store, and you’re curious about them, just remember, “Curiosity killed the khat.”

Purchased Price: $6.99
Size: 5 oz bag
Purchased at: Target
Rating: 3 out of 10
Nutrition Facts: (about 13 chips – 30 g) 170 calories, 11 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 grams of cholesterol, 250 milligrams of sodium, 9 grams of total carbohydrates, less than 1 gram of dietary fiber, 1 gram of total sugars, and 7 grams of protein.